"Michael Stelzner IS white papers. And this excellent how-to guide not only tells you everything you need to know to penetrate this lucrative writing niche AND produce a top-quality product, but does it with a fun, engaging voice."

Peter Bowerman, author, The Well-Fed Writer series, and The Well-Fed Self-Publisher

"As a freelance copywriter, this book is worth its weight in gold. In my opinion, it is the definitive guide to the best practices of white paper research, planning, writing and editing. I'm not sure how I ever did without it. But I'm sure glad this book is on my credenza now!"

Steve Slaunwhite, author, Secrets of Six Figure Freelancing

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The first of its kind, Writing White Papers provides more than 200 pages of critical how-to details for every step of any white paper project—from performing the needs assessment to attracting prospects with creative marketing tactics.


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More praise for Writing White Papers (top)

"Michael Stelzner is widely recognized as a top white paper writer and a guru in marketing with white papers. By reading his excellent book on the subject, you can master in a few evenings the white paper marketing principles it has taken Michael years to develop and perfect -- making this book a fantastic marketing investment."

Robert W. Bly, author, The White Paper Marketing Handbook

"Stelzner's Writing White Papers provides marketers with a clear blueprint for creating and marketing successful white papers. This book is a fantastic addition to any business marketer's reading list."

Peter Spande, director, TechRepublic.com and ITPapers.com

"Because it is packed full with practical, step-by-step instructions, this book is a valuable tool for every marketer. Writing White Papers should definitely be an ongoing resource for marketers and a must-have for their book shelves!"

Heather Foster, Director, Marketing, KnowledgeStorm

"For marketers, white papers provide a forum to make persuasive arguments and build mindshare for new product solutions. Regardless of your communication objective, Michael Stelzner's new book provides a road map that every white paper producer should follow."

Barry Harrigan, Founder - Ziff Davis Web Buyer's Guide & White Paper Library

"Is it a good book? It's an excellent book. Whether you are employed or a freelancer, Stelzner's book tells you everything you need to know about writing white papers. Better still, it shows you how to write really, really good white papers."

Nick Usborne, Author, Net Words: Creating High-Impact Online Copy, FreelanceWritingSuccess.com

"What a fantastic resource! Writing White Papers offers detailed tips on every aspect of the process, including how to market the paper through syndication, pay-per-click ads, and carefully-thought- out online  lead capture forms. This is the definitive guide to intelligent lead generation using white papers."

Andrew Goodman, Author, Winning Results with Google AdWords

"Michael Stelzner's Writing White Papers is a terrific guide for everyone, including the pro, who writes and markets with white papers. The chapter on creating a compelling title by itself is worth the price of the book!"

David Meerman Scott, Author, Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers

"Want to capture the attention of corporate decision makers? Dump those worthless brochures right now! Instead arm your sales force with well-written white papers that prove your firm's expertise without sounding like self-promoting puffery. As a lead generation tool, they can't be beat. Learn how to do them right with Writing White Papers!"

Jill Konrath, Author, Selling to Big Companies

"Michael Stelzner is the 'King of Whitepapers.' This is a book I recommend to all of my readers and clients!"

Lori Richardson, Sales Coach, Trainer, & Author, ScoreMoreSales.com

"If you don't know how to write a white paper, Michael Stelzner's book teaches you how. If you know how to write one, his book makes you better at it. For business writers and companies looking to establish thought leadership, it is an indispensable guide."

Mark Levy, author of Accidental Genius and co-author of How to Persuade People Who Don't Want To Be Persuaded

"A complete and in-depth guide to writing white papers, the documents that are vital to successful marketing of technology and other business products. "

Janice King, Author, Copywriting That Sells High Tech

"Writing White Papers presents a cogent argument for and coherent approach to producing white papers to generate the most elusive of critters, the qualified lead. The entire process is laid out so that even a trinket dispenser could understand. I will introduce Stelzner's books to my clients."

Mark Amtower, Amtower & Company, www.GovernmentMarketing bestpractices.com

"Michael Stelzner's book gives readers a double dose of helpful information: research to show how important white papers can be, and advice informed by his extensive experience. Students will benefit from Stelzner's step-by-step approach, and professionals will appreciate his real-world examples and wisdom."

Russell Willerton, Ph.D., Technical communication program, Boise State University

"Stelzner's book offers a compelling case for the essential place of white papers in thought leadership, decision-making and policy-setting. Writing White Papers can serve both as a sourcebook for writers in marketing, industry and government and as a textbook that adds to the repertoire of instructors and students of writing. A necessary and timely book."

James H. Collier, Virginia Tech

"This book is sure to become the standard reference in its field. Anyone seeking to develop or publish white papers should buy this book, study its approach, and follow its recommendations. You will be far ahead of the crowd."

Gordon Graham, ThatWhitePaperGuy.com

"Comprehensive in scope, flawless in execution, and filling a void in the marketplace, Writing White Papers is a must have for anyone who generates leads for themselves or their clients."

Chris Marlow, TheCopywritersCoach.com

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