"Michael Stelzner IS white papers. And this excellent how-to guide not only tells you everything you need to know to penetrate this lucrative writing niche AND produce a top-quality product, but does it with a fun, engaging voice."

Peter Bowerman, author, The Well-Fed Writer series, and The Well-Fed Self-Publisher


"As a freelance copywriter, this book is worth its weight in gold. In my opinion, it is the definitive guide to the best practices of white paper research, planning, writing and editing. I'm not sure how I ever did without it. But I'm sure glad this book is on my credenza now!"

Steve Slaunwhite, author, Secrets of Six Figure Freelancing


"Michael Stelzner is widely recognized as a top white paper writer and a guru in marketing with white papers. By reading his excellent book on the subject, you can master in a few evenings the white paper marketing principles it has taken Michael years to develop and perfect -- making this book a fantastic marketing investment."

Robert W. Bly, author, The White Paper Marketing Handbook


"Stelzner's Writing White Papers provides marketers with a clear blueprint for creating and marketing successful white papers. This book is a fantastic addition to any business marketer's reading list."

Peter Spande, director, TechRepublic.com and ITPapers.com


"Because it is packed full with practical, step-by-step instructions, this book is a valuable tool for every marketer. Writing White Papers should definitely be an ongoing resource for marketers and a must-have for their book shelves!"

Heather Foster, Director, Marketing, KnowledgeStorm


"For marketers, white papers provide a forum to make persuasive arguments and build mindshare for new product solutions. Regardless of your communication objective, Michael Stelzner's new book provides a road map that every white paper producer should follow."

Barry Harrigan, Founder - Ziff Davis Web Buyer's Guide & White Paper Library


"What a fantastic resource! Writing White Papers offers detailed tips on every aspect of the process, including how to market the paper through syndication, pay-per-click ads, and carefully-thought- out online  lead capture forms. This is the definitive guide to intelligent lead generation using white papers."

Andrew Goodman, Author, Winning Results with Google AdWords


"Is it a good book? It's an excellent book. Whether you are employed or a freelancer, Stelzner's book tells you everything you need to know about writing white papers. Better still, it shows you how to write really, really good white papers."

Nick Usborne, Author, Net Words: Creating High-Impact Online Copy, FreelanceWriting Success.com


"Michael Stelzner's Writing White Papers is a terrific guide for everyone, including the pro, who writes and markets with white papers. The chapter on creating a compelling title by itself is worth the price of the book!"

David Meerman Scott, Author, Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers


"Want to capture the attention of corporate decision makers? Dump those worthless brochures right now! Instead arm your sales force with well-written white papers that prove your firm's expertise without sounding like self-promoting puffery. As a lead generation tool, they can't be beat. Learn how to do them right with Writing White Papers!"

Jill Konrath, Author, Selling to Big Companies


"Michael Stelzner is the 'King of Whitepapers.' This is a book I recommend to all of my readers and clients!"

Lori Richardson, Sales Coach, Trainer, & Author, ScoreMoreSales.com


"If you don't know how to write a white paper, Michael Stelzner's book teaches you how. If you know how to write one, his book makes you better at it. For business writers and companies looking to establish thought leadership, it is an indispensable guide."

Mark Levy, author of Accidental Genius and co-author of How to Persuade People Who Don't Want To Be Persuaded


"A complete and in-depth guide to writing white papers, the documents that are vital to successful marketing of technology and other business products. "

Janice King, Author, Copywriting That Sells High Tech


"Writing White Papers presents a cogent argument for and coherent approach to producing white papers to generate the most elusive of critters, the qualified lead. The entire process is laid out so that even a trinket dispenser could understand. I will introduce Stelzner's books to my clients."

Mark Amtower, Amtower & Company, www.GovernmentMarketing bestpractices.com


"Michael Stelzner's book gives readers a double dose of helpful information: research to show how important white papers can be, and advice informed by his extensive experience. Students will benefit from Stelzner's step-by-step approach, and professionals will appreciate his real-world examples and wisdom."

Russell Willerton, Ph.D., Technical communication program, Boise State University


"Stelzner's book offers a compelling case for the essential place of white papers in thought leadership, decision-making and policy-setting. Writing White Papers can serve both as a sourcebook for writers in marketing, industry and government and as a textbook that adds to the repertoire of instructors and students of writing. A necessary and timely book."

James H. Collier, Virginia Tech


"This book is sure to become the standard reference in its field. Anyone seeking to develop or publish white papers should buy this book, study its approach, and follow its recommendations. You will be far ahead of the crowd."

Gordon Graham, ThatWhitePaperGuy.com


"Comprehensive in scope, flawless in execution, and filling a void in the marketplace, Writing White Papers is a must have for anyone who generates leads for themselves or their clients."

Chris Marlow, TheCopywritersCoach.com



Welcome to the WhitePaperSource publishing media resource center. In this center, you'll find in-depth press information and resources for you to utilize in print and online. This center will also be updated regularly with news clips and timely content for media and analysts. We're glad you're here and look forward to seeing you back often.

NEED MORE?: If there are any additional resources you need or if you would like to set up an interview, please contact Irene O'Leary - irene@whitepapersource.com.

IMPORTANT NOTE: All content on this page can be used as-is or repurposed for any press-related articles or reviews. Permission is granted by Michael Stelzner and the publisher, WhitePaperSource Publishing.

Facts about the book Writing White Papers (top)
Title: Writing White Papers: How to Capture Readers and Keep Them Engaged
Details: 216 pages, 6" x 9", hardcover - $34.95, ebook - $25
Author: Michael A. Stelzner
Publication date: October 1, 2006
ISBN: 0977716937
Initial sales channels: Amazon.com, Baker & Taylor Wholesale and WhitePaperSource.com
Publisher: WhitePaperSource Publishing

Media contact: Nettie Hartsock - nettie@whitepapersource.com

Core Premise: White papers are powerful, persuasive documents that are used to help people make decisions. Writing White Papers identifies every step necessary to produce a compelling white paper and use it to capture readers. A key theory behind the books states that if you provide readers something of value, they will return the favor with their loyalty and ultimately their business.

Sample Chapter: Click here for a sample chapter and the table of contents.

General Press Release (top)
Headline: How to engage customers with a mesmerizing marketing tool—the white paper.

Poway, California - The sales world is flooded with marketing messages that are competing for the attention of prospects. Recently, the white paper has emerged as a compelling tool that attracts clients like no other business-to-business resource. Sought after to aid customers in the decision-making process, white papers are unparalleled lead magnets.

White papers have become a compelling and proven method for generating sales leads, evidenced by the impressive growth from only 1 million to more than 300 million Google™ search results for the term white papers over the last five years. A June 2006 KnowledgeStorm study showed that white papers are the most effective lead generation tools available.

Corporate writers, engineers, freelancers, students and marketing professionals are all seeking to master the persuasive and informative art of writing white papers. In his new book, Writing White Papers: How to Capture Readers and Keep Them Engaged, white paper guru Michael A. Stelzner delivers the first-ever playbook to crafting successful white papers that cut through the competition and engage prospects.

As the first book on the topic, Writing White Papers is a practical and engaging guide to creating compelling white papers that generate long-term sales. The book reveals new techniques for selling by educating, how to craft persuasive messaging, details for writing the core of any white paper and creative marketing efforts to attract leads with white papers.

Robert W. Bly, author of more than 50 writing and marketing books, said, "Michael Stelzner is widely recognized as a top white paper writer and a guru in marketing with white papers. By reading his excellent book on the subject, you can master in a few evenings the white paper marketing principles it has taken Michael years to develop and perfect - making this book a fantastic marketing investment. Everyone who markets with white papers should buy and read this book."

Writing White Papers reveals detailed methods for creating convincing white papers. Michael A. Stelzner, author of nearly 100 white papers for industry leaders such as Microsoft, FedEx and Motorola, has created the definitive resource to help anyone master the art of writing white papers.

Writing White Papers will be available in October 2006 from WhitePaperSource Publishing. To order a copy, visit http://www.WritingWhitePapers.com or call 800-247-6553.

###

Media Contact: Nettie Hartsock: nettie@whitepapersource.com

Freelance Writer-Focused Press Release (top)
Five reasons freelancers make more money writing white papers

Poway, California - Are you looking to drum up some new business? Want to get more dollars from existing clients? Are you a starving writer?

White paper expert Michael A. Stelzner, author of Writing White Papers: How to Capture Readers and Keep Them Engaged, provides the following reasons white papers could dramatically increase your writing revenue:

1. Demand exceeds supply: There are not enough writers who know how to write white papers. Businesses are aggressively looking to write more white papers. Master the art and count your dollars.

2. You can charge more for a white paper: White papers help businesses generate leads and close sales-thus they are directly tied to revenue. For many businesses, only one or two sales from a white paper return the investment.

3. Businesses pay top dollar for white papers: Word for word, nothing beats a white paper. A good white paper writer charges between $3,000 and $10,000 for a 10-page white paper. This is the most lucrative writing business out there.

4. White papers can be multi-purposed: A well-written white paper can be converted into a contributed article or be used as content on a website. This adds more value to a white paper project.

5. Many businesses need multiple white papers: If you prove yourself with an excellent white paper, there is a high likelihood your client will want other white papers written. This can generate a consistent pipeline of work.

Stelzner, author of nearly 100 white papers for names such as Microsoft, FedEx and Motorola, says that every freelancer, journalist and budding writer needs to add white papers to their list of writing capabilities. Learn to master the art of writing white papers with Michael's new book Writing White Papers: How to Capture Readers and Keep Them Engaged.

Writing White Papers is available in hardcover for $34.95 from WhitePaperSource Publishing. Order a copy by visiting www.WritingWhitePapers.com or calling toll-free 800-247-6553.

"Michael Stelzner IS white papers. And this excellent how-to guide not only tells you everything you need to know to penetrate this lucrative writing niche AND produce a top-quality product, but does it with a fun, engaging voice," Peter Bowerman, author, The Well-Fed Writer series.

"As a freelance copywriter, this book is worth its weight in gold. In my opinion, it is the definitive guide to the best practices of white paper research, planning, writing and editing. I'm not sure how I ever did without it," Steve Slaunwhite, author, Secrets of Six Figure Freelancing.

Media Contact: Nettie Hartsock: nettie@whitepapersource.com

The audiences (top)
Freelance writer: Writing White Papers will help freelance writers improve their portfolios with white papers-one of the most lucrative writing projects. With the book, a freelancer can master the art of writing white papers.

Corporate writer: The in-house corporate or technical writer is often tasked with writing a white paper-usually a foreign process. Writing White Papers helps these writers achieve success and impress the boss.

Engineer: Engineers know their subject matter well, but often do not know how to craft necessary white papers. Writing White Papers will empower engineers with the necessary "know-how" to write a well-received white paper.

College student: For university professors looking for a book to teach white paper writing, Writing White Papers will serve as an invaluable resource. It reveals everything students need to know about writing white papers, enabling students to enter the marketplace well-equipped.

Marketing professional: The marketing professional now has a resource to create documents that can open the lead floodgate. Writing White Papers helps marketing understand how to create documents that sell by way of education.

Why readers will be interested in Writing White Papers (top)
First book ever written on this topic: White papers are a hot topic. Witness that in the last five years, a Google search on "white papers" jumped from 1 million to more than 300 million results. Writing White Papers is the first book ever written on the topic of writing white papers.

Looking for practical "how-to" advice: It is not hard to find thousands of writing resources on the broad topic of writing; however, writing white papers is an art form that has been virtually untouched in published materials. Most writers do not know where to begin and have nowhere to turn. Writing White Papers focuses its content on practical, actionable steps anyone can take to produce quality white papers.

Need to impress a boss or client: Because of their corporate importance, writers of white papers need to hit a home run on the first try. Often, all they need is appropriate direction, ideas and samples. Writing White Papers enables any writer to create highly targeted white papers that will help a company sell its product or service.

Must catch up with the competition: Because the use of white papers has exploded in the business-to-business marketing world, many companies are rushing to release white papers. Keeping up with and surpassing competitors require careful planning, writing and execution. Writing White Papers is the playbook from which businesses can produce white papers that will stand apart from the crowd.

Testimonials (top)
Be sure to examine the praise Writing White Papers has received from key authors and industry professionals along the left column of this page (click here).
Article Guide for Bloggers (top)
What follows is prewritten content that can be mixed and matched to help you create a blog entry or write an article about the new book, Writing White Papers: How to Capture Readers and Keep Them Engaged.

INSTRUCTIONS: Simply pick, mix and modify any of the following information:

About the author (informal): Pick and mix
  • Michael knows white papers like no one else. He's written for big names such as Microsoft, FedEx and Motorola.
  • Michael has built an impressive following with his 20,000-reader WhitePaperSource Newsletter.
  • Michael is a trailblazer in the world of white papers. He started the first industry newsletter, the first forum, the first white paper writing and marketing portal, and now the first book on writing white papers.

About the author (formal): Pick and mix

  • Michael Stelzner has written nearly 100 white papers and performed white paper-related training for corporations such as Microsoft, FedEx, VeriSign, Monster, HP and Motorola.
  • Michael Stelzner is the executive editor of the 20,000-reader reader WhitePaperSource Newsletter.
  • Michael Stelzner founded WhitePaperSource.com, the first and only portal dedicated to all white paper writing and marketing topics.

The problem the book addresses:

  • Most white papers are never read. Simply put, they are often boring and irrelevant to readers.
  • White papers compete for the attention of prospects. Very few engage readers.
  • Everyone wants to write white papers, but few really understand the best practices to ensure success.

About the book: Pick and mix

  • Writing White Papers reveals all of Michael's secrets. It is easy to read and will equip you with the knowledge necessary to succeed with white papers.
  • If you want to master the art of writing white papers, Michael's book is a must-read.
  • The list of folks who endorse this book reads like a "who's who" among writing and marketing circles.
  • This book includes more than 200 pages of valuable "how-to" content.
  • Writing White Papers covers every angle. Topics include useful outlines, interviewing techniques, how to craft compelling titles, writing the first page, and all the core elements of a white paper from market drivers to the "call to action."
  • A key theory behind the book states that if you provide readers something of value, they will return the favor with their loyalty, and ultimately their business.

Quotes from Michael:

  • About the problem addressed by the book:
    "We live in a world where thousands of documents are vying for prospects' time. Writing White Papers will help you cut through and rise above everything, attracting that ideal reader. This is a key challenge: How do you grab eyeballs through words? One of the core premises of the book is capturing readers and keeping them engaged."
  • About the power of good white papers:
    "Good white papers are prospect magnets. They are able to fly under the radar and penetrate most organizations' anti-marketing defenses because they are sought after and brought into the organization by decision-makers. This means leads for the sponsoring company and ultimately sales."
  • About the art of writing white papers:
    "Resonating with people is an art form. Writing something that will persuade and inform is an art form. When you sit down to a meal and it's spectacular, there's something different about it. It's the difference between a McDonald's hamburger and a Ruth's Chris steak. They're both beef, but there's something distinctly fine about the Ruth's Chris steak."
  • About educational white papers:
    "The book clearly lays out a case for performing a soft sale through education. This means avoiding the mention of your product and company name until the last pages of the document, yet selling readers nonetheless. The selling is really covert."

Statistical tidbits:

Stuff for the end of the article:

Data points:

  • Author: Michael A. Stelzner
  • Release date: October 1, 2006
  • Format: Hardcover and ebook (ebook now available)
  • Price: $34.95 for hardcover, $25 for ebook.

Images:




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Pictures of Michael

9 key topics covered in the book (top)
Want the Scoop on White Papers? White paper guru Michael A. Stelzner has the lowdown on:
  • The marketing power of white papers: How can a white paper generate sustaining, long-term sales for a business?
  • Selling via education: Are the days of selling features and functions forever gone?
  • A 10-step process to creating a white paper: Is there a process to creating white papers that works?
  • Proven white paper outlines: Does an outline really help with writing a white paper?
  • Writing compelling titles: Do titles really matter and how should they be written?
  • The core components of compelling papers: What are the critical ingredients of any white paper?
  • Extracting information via interviews: Why is interviewing experts so important for white papers?
  • Where to find research: Where can anyone go to find information that can strengthen a white paper?
  • Generating leads with white papers: How can white papers be used to generate leads?

Michael Stelzner's Bio (top)
Michael A. Stelzner is one of the leading authorities on the topic of writing and marketing white papers. He has written more than 130 white papers for many of the world's most recognized companies, including Microsoft, Dow Jones, FedEx, Motorola, Monster, Hewlett-Packard and SAP. Contact information.

Michael is also the author of the bestselling book, Writing White Papers: How to Capture Readers and Keep Them Engaged. His work is used as required reading at major universities such as MIT and Johns Hopkins.

He is also the executive editor of the 20,000-reader WhitePaperSource Newsletter, a monthly publication dedicated to helping writers and marketing professionals master the art of white papers. Michael also founded WhitePaperSource.com, the first and only portal dedicated to the topic of white papers.

In addition, Michael trains corporations and professional organizations, and hosts a monthly teleclass on white paper-related topics. He regularly instructs major corporations, such as VeriSign and Qualcomm, and has presented for large groups such as MarketingSherpa, MarketingProfs, the Society for Technical Communication, American Electronics Association, International Association of Business Communicators and the Institute of Management Consultants.

Michael graduated from San Diego State University with a Master's degree in communications and has several published works in the communication industry. He lives with his wife and daughters in Southern California and is a man of faith. Michael credits his success to his Lord and Savior, Jesus Christ.

White Paper Factoids (top)
Statistics . . .
  • In 2001, a Google™ search on the phrase white papers returned a mere one million responses. By 2006, that number rose to 329 million responses
  • Research indicates that executives examine an average of 30 white papers each year and more than half claimed white papers influence their buying decisions. Source: Bitpipe. (February 2004). Bitpipe network user study: Readership usage of white papers in the IT buying process.
  • The overwhelming majority of technology marketing professionals-85 percent-acknowledge that white papers are important tools for generating sales leads. Source: TechTarget, Bitpipe and Sam Whitmore Media Survey. (December 2004). 2005 IT marketing trends study results.
  • Research revealed that white papers are more likely to be read than reviews, analyst reports, product literature, websites, articles or case studies. Source: CMO Council and KnowledgeStorm. (September 2005). Define what's valued online.
  • White papers are more effective for lead generation than webinars, free trials, seminars and newsletters. Source: MarketingSherpa. (2005). IT marketing benchmark guide 2005-2006.
  • More statistics and recent research

History . . .

  • White papers started as public policy documents.
  • The British White Paper of 1922 (also known as the Churchill White Paper), is one of the most famous white papers.
  • The term white paper is an offshoot of the term white book, referring to the substitution of a formal binding for a white sheet of paper.

Standards . . .

  • White papers typically range from 6 to 12 pages in length.
  • White papers are used most often to help a company demonstrate thought leadership.
  • Most white papers are used in business-to-business environments.

An Interview With Michael A. Stelzner (top)
Q: What are the challenges Writing White Papers covers and how does it give the readers the tools to meet those challenges?

Stelzner: We live in a world where thousands of documents are vying for prospects' time. Writing White Papers will help you cut through and rise above everything, attracting that ideal reader. This is a key challenge: How do you grab eyeballs through words? One of the core premises of the book is capturing readers and keeping them engaged.

Another challenge is there's no documented standard for writing white papers, until now. For example, there's never been a book written on the topic of writing white papers. If you look in a technical writing book, you're lucky to find one sentence or a page written on the topic of white papers. Writing White Papers has more than 200 pages on the subject. The book provides everything anyone would need to know to write a well-received white paper.

Q: What is the payoff to knowing how to craft a good white paper?

Stelzner: Well-written white papers help people make decisions, such as buy a product, sign a contract or follow a new initiative. Often, white papers go viral and have a big influence on an industry.

Good white papers are prospect magnets. They are able to fly under the radar and penetrate most organizations' anti-marketing defenses because they are sought after and brought into the organization by decision-makers. This means leads for the sponsoring company and ultimately sales.

The payoff to knowing how to craft a good white paper includes prestige for the writer. A well-crafted white paper will help a business become more successful.

Q: What are some of the main differences between knowing how to write and knowing how to write a white paper?

Stelzner: I think many people know how to write. However, knowing how to write a white paper means you need to know how to write persuasively AND informatively. Most people only know how to do one, not both. Writing White Papers spends a lot of time helping to bridge that gap.

Many writers need to change their mentality of writing about their company and their product, and instead write about solving customers' problems. This is a big change for people who are used to writing about specific solutions and the features of their products.

Another key thing is that you only have a few seconds to capture the attention of someone with a white paper, so it's critical to understand how to write a title, how to write the opening page and being ultra-relevant to the reader.

Q: Why do you say, "Writing white papers is an art form"?

Stelzner: Resonating with people is an art form. Writing something that will persuade and inform is an art form. When you sit down to a meal and it's spectacular, there's something different about it.

Anybody can put words to paper, but few people know how to write something that's digestible-meaning the reader wants to stick with the paper to the end and wants more. And the best white papers do just that. They keep you captivated and leave you hungry for more.

It's the difference between a McDonald's hamburger and a Ruth's Chris steak. They're both beef, but there's something distinctly fine about the Ruth's Chris steak.

Q: It has been said that Writing White Papers is setting the first-ever standard for writing white papers. Why do you think it's important to have a standard in this ever-growing market?

Stelzner: Standards are needed because one-page advertisements and 100-page books are being mislabeled as "white papers." It's such a popular term right now that it's losing its meaning.

Some of the foundational work for Writing White Papers was a survey of over 500 white paper writers. I took feedback from them and my own experiences and crafted the strategies that are in this book. This book will set the standard. It's a bold statement, but it's true.

Q: How does one make a white paper compelling and how does Writing White Papers detail the methods for doing that?

Stelzner: Really, there are three key steps: relate to your readers' needs and problems; educate, don't sell; and provide a logical next step.

Writing White Papers provides a detailed platform for executing a compelling white paper. It talks about the importance of identifying the ideal reader and includes many questions you can ask to define who that reader is.

The book clearly lays out a case for performing a soft sale through education. This means avoiding the mention of your product and company name until the last pages of the document, yet selling readers nonetheless. The selling is really covert.

Lastly, Writing White Papers addresses the importance of guiding the reader to a logical action step. This call to action can be access to a special report, a discount or even a phone number to call.

Q: What inspired you to write Writing White Papers?

Stelzner: The success of a white paper that I wrote some time back spurred me to write this book. The white paper was called, "How to Write a White Paper: A White Paper on White Papers." I was absolutely shocked how many people requested it: About 4,000 in the first year and more than 35,000 to date have downloaded the paper. It showed me there was a void that needed to be filled.

Q: What are your predictions about the demand for white papers and how do you think Writing White Papers will enable people to keep ahead of the demand?

Stelzner: Demand currently exceeds capacity. There's more demand for white papers to be written than people who can write them. This supply shortage will continue for many years to come because other industries outside the technology marketplace are rapidly adopting white papers as well. For example, financial services, human resources and just about any other business-to-business market you can imagine.

Writing White Papers will help people stay ahead of the demand. It will empower anyone to write a white paper. For a business, that means the product manager or the engineer can do it themselves. For freelancers, that means they can learn to master this skill and add it to their portfolios.

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In The News (top)

Below is a partial list of places that have covered Michael and his new book:

July 9, 2008
Target Marketing
6 Ways to Optimize B-to-B Free-Content Offerings

March 27, 2008
AeA
Generating Leads With White Papers

February 8, 2008
MarketingProfs
Generating Leads With Compelling White Papers

January 2008
5000bc.com
Expert Interview

December 13, 2007
Institute of Management Consultants
How to Boost Your Consulting Practice Using White Papers

November, 2007
Pragmatic Marketer Magazine
Your Prospects Love White Papers: Are you giving them what they want?

October 2007
MarketingSherpa
B2B Demand Summit

October 2007
Speechwriter's Newsletter
This is a job for a speechwriter!

September 23, 2007
The Writing Show
Interview

August, 2007
Technical Communication Journal
Book Reviews

August 27, 2007
The Newsletter on Newsletters
Michael Stelzner's Writing White Papers Shows What to Include—And What to Leave Out

August 2007
TechCraft
Could You,Should You Write White Papers?

July 13
San Diego Software Industry Council
Generate Sales with Effective White Papers

July 11, 2007
Guerrilla Marketing Association
How to Market Your Business and Increase Profits with White Papers

June 14, 2007
The Birmingham Times
Book Review

May 30, 2007
STC Intercom
How to Create a Persuasive White Paper

April 19, 20007
The Birmingham Times
Book Review

March 8, 2007
White Paper News
White Papers As Prospect Magnets

February 16, 2007
California Bookwatch
The Education Shelf: Writing White Papers

February 15, 2007
Bestseller Interviews
Blog Your Way to a Best-Selling Book: 10 Questions with Michael Stelzner

January 25, 2007
SoloGig News
Writer: White papers are 'where the money is'

January 24, 2007
Biz Book Talk
Writing White Papers by Michael Stelzner

January 8, 2007
DMN Review
You're Not Just a "Technical Writer"

December 11, 2006
Meryl.net
Top 10 Books for 2006

December 4th, 2006
Midwest Book Review
The Writing/Publishing Shelf

November 30, 2006
MarketingSherpa
How to Syndicate Your White Paper Successfully

November 23rd, 2006
FreePint
Leveraging the Power of White Papers: How to Create White Papers That Persuade

November 18th, 2006
Design Crux: Information Design
Interview: Michael Stelzner on Writing More Informative White Papers

November 14th, 2006
Meryl.net
Book Review: Writing White Papers

November 2006
RainToday.com
Getting The Most From Your White Paper Marketing

October 31, 2006
Beyond Words Communications
White Papers - A Great Promotional Tool

October 19, 2006
Christine Taylor's Core Copywriting
What NOT to Do with a White Paper

October 19, 2006
Rocket Readings
Writing White Papers. Michael A. Stelzner.

October 19, 2006
TechJournal South
Companies to hold webcast on white papers

October 19, 2006
eFocus Journal
Stand out from the crowd

October 18, 2006
KnowledgeStorm
KnowledgeStorm and WhitePaperSource to Present how White Papers can Turbo-Boost Lead Gen Campaigns in Upcoming Webcast

October 15, 2006
ThatWhitePaperGuy.com
Two new books cover how to write a white paper

http://www.thatwhitepaperguy.com/article_white_paper_books.html

October 15, 2006
Anything Goes Marketing
Writing a White Paper? Read The Following Book

October 12, 2006
Business Writer
White papers: a great way to make your marketing points

October 11, 2006
ForeWord
FOREWORD FOOTNOTES

October 10, 2006
ePublishingDaily
Writing White Papers - 5 Part Series

October 10, 2006
Dynamic Copywriting
Freelance Copywriter Secrets: Finally! A Law Firm That Gets Marketing Right

October 9, 2006
Successful Blog
Five Reasons to Start Writing White Papers NOW

October 6, 2006
WebProNews
White Papers, Lead Generation - Key For BtoB Marketers

October 6, 2006
Marketing Communications Consultant
Writing White Papers: How to Capture Readers and Keep Them Engaged

October 6, 2006
Start With a Lead
White Papers and Lead Generation, Key for BtoB Marketers

October 5, 2006
My Best Educated Guess
Writing White Papers

October 4, 2006
Of Travels and Travails
The scoop on writing white papers

October 2, 2006
MarketingSherpa
New Book Offer: 'Writing White Papers: How to Capture Readers and Keep Them Engaged'

October 2, 2006
CopyBlogger
10 Steps to a Viral Tutorial That Sells

October 2, 2006
Successful Blog
Bookcraft 2.0: How Many Words Does It Take to Make a Book?

October 2, 2006
WebInkNow!
Writing White Papers: Michael Stelzner shows how to capture readers and keep them engaged

October 2, 2006
Engage!
Write White for Engagement

October 1, 2006
Make it Great!
Writing White Papers: Great book for your reading pleasure

October, 2006
Baker & Taylor Forecast
New Nonfiction

September 28, 2006
Dynamic Copywriting
Freelance Copywriting Secrets: Sell Your Expertise With A White Paper

September 27, 2006
Writers Weekly
Breaking into Writing White Papers & Speechwriting

September 27, 2006
ePublishingDaily
New Book on Writing White Papers

September 26, 2006
Need To Know
Learn How to Create White Papers that Attract Readers

September 26, 2006
Simplenomics
Great Book On Writing White Papers

September 26, 2006
Enterprise Velocity
White Paper Secrets Revealed

September 26, 2006
Freelance Writing Success
White Papers as Prospect Magnets

September 20, 2006
Adotas
Positing Podbranding: How To Build Credibility, Connections, And Coin Through Audio Content

September 20, 2006
Get Slightly Famous
White Papers as a lead-generation marketing strategy

September 20, 2006
WebMetricsGuru
PodBranding

September 19, 2006
Software CEO
How to write great white papers: the book

September 18, 2006
IEEE Professional Communication Society Newsletter
Five Tips to Mastering Technical White Papers

September 15, 2006
SmallBusinessGurus.com
A Great Book On Writing White Papers

September 15, 2006
Lori Richardson's Sales Coach
Create Your White Paper and Be Seen As an Advisor, not Salesperson

September 15, 2006
Writing That Works Newsletter (print publication)
White papers educate and persuade—and sell

September 14, 2006
Business Technology Leaders - Need to Know
Learn How to Create White Papers that Attract Readers

September 11, 2006
New Communications Review
Five Tips to Creating Quality White Papers

September 11, 2006
CRM Mastery E-Journal
Five Tips to Creating Quality White Papers

September 11, 2006
Pandeblog
Five Tips to Creating Quality White Papers

September 7, 2006
Sales @ Duct Tape Marketing
Book Reviews: Three Excellent New Books

September 6, 2006
Selling to Big Companies
Book Review: Writing White Papers

September 6, 2006
WebProNews
Andrew Goodman: Lead Generation

September 5, 2006
Bob Bly Newsletter
White paper guru writes how-to book on how to write white papers

September 5, 2006
Traffick
Lead Generation Conundrums

September 5, 2006
Freelance Writing
An Interview with MICHAEL A. STELZNER

September 5, 2006
WebGyver
The White Paper Gods

September 5, 2006
V7N Search Marketing News
How To Write White Papers

September 1, 2006
The Well-Fed Writer
Want to Learn the Ins and Outs of Lucrative White Paper Writing?

September, 2006
Lousy Writer
HOW TO WRITE BETTER WHITE PAPERS

September, 2006
Freelance Writing Success
Could You, Should You Write White Papers?

September, 2006
Freelance Writing Success
How to Write Engaging White Papers

August 29, 2006
Inside The Marketing Mind
Book Review: Writing White Papers: How to capture readers and keep them engaged by Michael A. Stelzner

August 29, 2006
My Educated Guess
Enhance your Lead Generation Programs with White Papers

August 27, 2006
ELEVATION: FROM THOUGHT LEADERSHIP TO MARKET LEADERSHIP
Profiting from White Papers

August 27, 2006
Business Development to Sell High Ticket Complex Services
Lead Generation With Papers And Special Reports

August 26, 2006
Anything Goes Marketing
Lead generation using white papers

August 24, 2006
WebProNews
Brian Carroll: Lead Generation

August 24, 2006
CC-Tnewsblog
Writing White Papers

August 24, 2006
B2B Lead Generation
Using White Papers For Lead Generation

August 23, 2006
Write Advantage
Writing White Papers

August 23, 2006
Seeds of Growth
Using White Papers for Lead Generation

August 22, 2006
MarketingProfs
How White Papers Can Turbo-Boost Your Lead-Generation Campaign

August 22, 2006
Maine Today
White Papers = Lead Generation

August 21, 2006
WBIS 1190 Business Radio
Amtower on Success

August 17, 2006
Must Read Business Books
A How-To Guide to All things White Papers

August 17, 2006
Marcomm Writer
“White papers made easy” by M. Stelzner

August 3, 2006
Stephanie Diamond's Marketing Message
White Papers for Fun and Profit

August 3, 2006
Content Wrangler
How to Write Engaging White Papers

August, 2006
Independent Publisher
Highlighted Title Award

August, 2006
Freelaner's Business Bulliten
Mike Stelzners' new book, Writing White Papers: How to Capture Readers and Keep Them Engaged

July/August 2006
ForeWord Magazine
Fall Annoucements

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