Archive for the 'Podcasts' Category

Who Are You Writing To? A WARNING (Podcast)

Friday, February 1st, 2008

Do your words seem to fall on blind eyes?

Does it ever feel like your writing is rejected by readers?

In this podcast I share my thoughts on why this occurs (and a funny story about my kids!).

What are your thoughts?

ALSO, congratulations to Gwen from the Real World is Messy, the winner of our latest ‘Write a Caption for This Image‘ Contest.

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Getting Clients to Respond! – A Podcast

Thursday, January 17th, 2008

Do you have clients that seem to disappear the moment you deliver a project to them?

In this podcast I share my secret weapon to getting clients off their backside and back in your face.

I would love your comments on this strategy. Feel free to share your tactics for getting clients to respond.

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Who Inspires Your Writing? A Podcast

Friday, September 14th, 2007

Who inspires your writing?

This is a question I asked in my recent article over at Copyblogger.com

Listen to what I have to say below.

So what inspires your writing?

If you want to see the responses from folks over at Copyblogger, follow this link.

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Acronyms are NOT Your Friend – A Podcast

Friday, September 7th, 2007

FYI, here’s something you need to hear.

Simply said, acronyms are not friendly for readers.

Listen to my rant below.

Please let me know what you think!

BTW, as a side note, let me know what you think about these little podcasts…

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Your White Paper Landing Pages – A Podcast

Friday, August 17th, 2007

I want to see your good , bad and ugly white paper landing pages.

I’m talking about those registration pages you must complete before you can access a white paper.

Listen below for more information.

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Why Are You Distracted? A Mini Podcast

Friday, August 10th, 2007

Okay everyone.

Now for something totally out of the ordinary.

I have decided to record today’s post in audio rather than simply write it out.

The topic: What distracts you??

Please let me know what you think!

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Taking White Paper “Podcasts” To A New Level

Friday, November 10th, 2006

Can white papers really be converted into podcasts? It’s really just a bunch of words right?

Well, John C. Havens of About.com has written a white paper AND converted it into an excellent podcast (listen here).

In my opinion, this is the best application of podcasting and white papers that I have ever “heard.”

I asked John about the ideas that went into this:

I think it’s important to maximize the medium you’re working in.

So after writing my recent white paper, “Sound Theory” I created an audio version that serves as an adjunct to enhance the written version.

Although the main points/issues are the same, the presentation (where you can hear people’s voices plus music and sound effects) is utterly different than the written version. It also allows people the convenience of listening to the material during a commute or if that’s their preference to reading.

It’s vital to create collateral in as many formats as possible to appeal to any/all audience preferences.

Podcasts represent a promising marketing opportunity for folks with white papers.

Your action: Listen to the podcast and let me know what you think? Do you think podcasts and white papers can work together?

Listen and Learn: A Podcast on White Papers and Podcasting

Friday, August 11th, 2006

Do podcasts and white papers have a promising future? Is this a match made in heaven or an arranged marriage?

To find out the answer to these questions, check out a new podcast on this very subject.

John C. Havens, podcasting guru from About.com, discusses white papers and podcasts with KnowledgeStorm—one of the leading white paper syndication outlets.

In a very entertaining fashion, Havens interviews Matt Lohman and Amber Reed from KnowledgeStorm about some new research that reveals podcasting should not be ignored.

Listen to the podcast (Be sure to click on “Listen to this episode here”).

Check out some of the other articles I wrote about podcasting and white papers.

What do you think about podcasting?

Podcasting Demographic Study — Are White Paper Readers Left Out?

Friday, July 14th, 2006

A July 12th study by Nielsen//NetRatings revealed that podcast listeners might not match the demographics of most white paper readers.

The most popular podcasting site is MacWorld–which makes sense because so many Apple iPod users follow MacWorld. However, some of the demographics reveal a trendy younger audience.

Jason Lee Miller of WebProNews summarized the report findings:

But for now, your podcast target is the geeky, hipster, upwardly mobile dotcom type who likes decent shoes for mountain biking and tennis, when he’s not debating Kirk versus Picard.

For everyone else, the “old” route is the best. Think Internet Explorer, AOL, and Netscape users, who’ve barely heard the term “podcast.” These are the ad clickers, much broader in terms of demographics, for whom a mass-market approach suits best.

Read the press release from Nielsen//NetRatings.

A Podcast Storm is Brewing

Thursday, July 13th, 2006

There has been a lot of buzz lately about how podcasts can provide excellent sales and lead generation vehicles—and possibly an alternative to white papers. Witness the latest announcement by KnowledgeStorm today that it will be offering podcasts via its large syndication network.

The announcement is significant for a few reasons. First, KnowledgeStorm is a major player in the world of content syndication, especially for white papers. See the review WhitePaperSource did about KnowledgeStorm here. Because they have decided to jump into this space, you can bet others like TechTarget/Bitpipe and ITpapers will be following rapidly.

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