Unless you’ve been fully disconnected from the world, it’s been hard not to notice all the talk about social media these days. Sites like Twitter and Facebook are all the rage. But what does this really mean to you and your business?
Why Social Media Now??
The idea of selling, pitching and applying hard-core marketing techniques doesn’t resonate with your prospects during a recession. In addition, you likely have fewer dollars to spend on your marketing efforts.
The magic of social media is twofold. First, you can engage directly with prospects and customers without any middleman (no list broker or reliance on publications). Second, it’s free. There’s absolutely no cost to leverage social media sites and build huge followings. Forget about email providers and search advertising. Social media marketing bypasses all the fee-based services you’re used to.
And there is no better time to begin social media marketing. Sites like Facebook, Twitter and LinkedIn have literally exploded and encompass hundreds of millions of people. For example, if Facebook were a country, it would be the eighth largest in the world.
Even though social media is HOT, according to the Social Media Marketing Industry Report, most marketers have only been using it for a few months. What does this mean? A big fat opportunity for your business.
First, The Bad Way to Use Social Media
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