Are you working for a company outside of high tech? Maybe financial services, health care or manufacturing? You might be wondering, “Are white papers useful for us?”
Heck, you might even be a freelance writer looking to write white papers for these non-tech spaces. I’d like to address that here.
The question was spawned by a reader (we’ll call her Ruth S.) who wrote me and asked:
I’m a newbie white paper writer who wants to target the life sciences/biotech industry. Yes, I know there are many science writers working in this industry.
But I actually have an academic background (degrees) in this industry. I know that isn’t necessary, but I’m hoping it won’t hurt, and that it might even help.
So is there a market for biotech white papers? Do you have any contacts in the industry? Can you help me get my foot in the biotech white paper door?
Wonderful question Ruth! Here’s my response: