The Social Media Examiner Story: Proof Social Media Works

By Michael Stelzner

Back in October of 2009 I launched SocialMediaExaminer.com.  The response was immediate and it was big (I’ll share some of the back story in the video below).

I relied 100% on social media tactics to drive traffic to this site.

In less than 5 months, Social Media Examiner was declared the #1 small business blog in the world by Technorati, added more than 13,000 email subscribers, brought nearly 100,000 people a month to the site and is ranked as one of the top 4200 websites in all of America by Alexa.

I didn’t advertise, didn’t rely on the press and almost none of our traffic is coming from search engines.  Nearly overnight, this site has become a top destination for businesses.

This all took place via social media.  I simply leveraged the power of sites like Twitter, Facebook and LinkedIn to deliver the kind of results that would’ve cost us a fortune in the past.  I didn’t spend a dime on marketing, just my time.

Watch the above video to hear more of the story…

Only a few weeks ago we launched a Facebook Fan Page and already more than 2000 people are actively participating.

Here’s a very common sentiment we hear nearly daily.

“Have I told you lately that I love you? No, seriously. I found your site a couple of months ago and signed up for email. Now with all the info I subscribe to I know that 100% of the time yours will always be a great informative read…..so thanks!” Jo McDonald Hooker

Clearly we’re doing something right!

How Does Social Media Examiner Make Money?

One of the big struggles most publishers face is actually making money.  Maintaining a site like Social Media Examiner is a big team effort for a LOT of people.

We toyed with the idea of running display advertisements.  However, it quickly became clear there’s very little money in advertising (we might reconsider down the road).

Since our inception, a “lot” of folks have asked for recommendations to better their social media learning.  The common questions were, “What courses can I take?,” “How do I really master this important form of marketing?” and so on.

So the team at Social Media Examiner decided to put together a conference just for you.  And it’s called Social Media Success Summit 2010.

So the answer to the question, “How do we make money?” is large online events.

What Is Social Media Success Summit 2010?

Social Media Success Summit 2010 is an event designed to to empower you to build social media marketing plans, track your social media results and learn from other successful businesses.  You’ll also discover how to use Facebook, Twitter, LinkedIn, YouTube, Foursquare and Groupon to attract high-caliber customers and grow your business during this economic slump.

Twenty-four of the world’s leading social media superstars will be summit instructors.

Join Guy Kawasaki (author, Art of the Start), Chris Brogan (author, Social Media 101), Darren Rowse (author, ProBlogger), Mari Smith (author, Facebook Marketing), experts from Best Buy, Home Depot, Whole Foods, Foursquare and Groupon; Steve Rubel (Edelman), Ann Handley (MarketingProfs), Brian Clark (Copyblogger), Greg Jarboe (author, YouTube and Video Marketing), Kim Dushinski (author, Mobile Marketing Handbook), Jason Falls (Social Media Explorer), Jay Baer (Convince & Convert),  Ramon De Leon (Chicago Domino’s Pizza) and yours truly—just to mention a few.  Together this team of “who’s who” in social media will help you succeed using practical tactics.

This is the world’s biggest online event designed to empower marketers and small business owners to master social media marketing.

And the great news is it’s a live online conference you can attend from your home or officeClick here for a free sample class.

I hope you’ll consider attending!

What do you think about our story? Do you have any questions about the summit? Please comment below…

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  • http://www.AmyPorterfield.com Amy Porterfield

    Mike, I am really excited for this event. I attended last year and it was one of the main tools that catapulted my knowledge and skill in all areas of social media marketing. I am looking forward to diving in again this year!

  • http://www.ghostwritepro.com/ Jake Johnson

    Wow. That’s a hell of a line-up. Congrats on your continued success.

  • dannizaks

    Mike, well done. as i am in israel and can not come to your event, is there any way to see it later on the net in video.
    Danni

  • http://www.socialmediaexaminer.com Michael A. Stelzner

    This is an online event. People from all over the world are attending from where they are. You should be able to as well.

  • http://www.samuraiwriter.com/blog/computing-will-merge-with-the-physical-world Mark McClure

    I've read Mike's copy, heard him speak
    (WhitePaper Success Summit 2010) but this is the first time I've seen the walking/talking version!

    The link came via Twitter – a wonderful example of
    permission-based social media marketing in action since Mike now has a number of ways to keep in touch with prospects/customers like me.

    I really liked the drive/walk video format – a refreshing alterative to the talking head behind a desk (with a fake background! lol) and made me very envious of San Diego(?) weather in March! Although I've never met him I do feel
    I know Mike just a wee bit better via the video. Good stuff.

    I'm wondering what was te 'mike' (mic?) and camera used in that video shot outdoors?

  • http://www.clickssl.com/ Cheap SSL

    You know, I have to thank you. The quality of your blog is definitely above-and-beyond what is typical for a site such as this. You truly are bringing value to your readers and viewers. You have quickly become my go-to resource; in other words, on time-constrained days when I only have time to read one blog on social media and digital marketing — this is the one!

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    Congratulations on your success, you really deserve it.

  • sellportal

    Absolutely amazing story. It shows that one can work miracles in regards of online popularity and recognition without high cost services and magical techniques.

    It lights a fire under my … to put in some more effort in the social media arena.

    Thanks for that!

    Kenth

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