Comments on: Before You Start Your White Paper Project, Ask These Questions (Part 1 of 4) http://www.writingwhitepapers.com/blog/2010/02/01/before-you-start-your-white-paper-project-ask-these-questions-part-1-of-4/ Everything about writing and marketing white papers Fri, 30 Jul 2010 03:32:45 +0000 http://wordpress.org/?v=2.3.1 By: blizrudd http://www.writingwhitepapers.com/blog/2010/02/01/before-you-start-your-white-paper-project-ask-these-questions-part-1-of-4/#comment-63079 blizrudd Tue, 09 Feb 2010 02:44:12 +0000 http://www.writingwhitepapers.com/blog/2010/02/01/before-you-start-your-white-paper-project-ask-these-questions-part-1-of-4/#comment-63079 Mike,<br><br>Everything is falling into place. I've spent a couple of days researching and creating my outline. This is article is providing some basic insights ... looking forward to the next part. Mike,

Everything is falling into place. I've spent a couple of days researching and creating my outline. This is article is providing some basic insights … looking forward to the next part.

]]> By: Mark McClure http://www.writingwhitepapers.com/blog/2010/02/01/before-you-start-your-white-paper-project-ask-these-questions-part-1-of-4/#comment-63077 Mark McClure Sat, 06 Feb 2010 01:42:09 +0000 http://www.writingwhitepapers.com/blog/2010/02/01/before-you-start-your-white-paper-project-ask-these-questions-part-1-of-4/#comment-63077 One question I like to use with new clients interested in a 'business benefits' white paper is: "Based on what you've shared with me so far, what would you do differently if you could."<br><br>That sometimes helps people 'rewind' what they've been through and offer information that might rarely come to mind in a "hiring a writer" kind of conversation. <br><br>It's more fun doing this in person over a coffee than by phone or email, in my experience.<br><br>As for 'thought leadership' machinations, I'll just zip over to your link and leave a 'top of mind' comment ;-) One question I like to use with new clients interested in a 'business benefits' white paper is: “Based on what you've shared with me so far, what would you do differently if you could.”

That sometimes helps people 'rewind' what they've been through and offer information that might rarely come to mind in a “hiring a writer” kind of conversation.

It's more fun doing this in person over a coffee than by phone or email, in my experience.

As for 'thought leadership' machinations, I'll just zip over to your link and leave a 'top of mind' comment ;-)

]]> By: John White http://www.writingwhitepapers.com/blog/2010/02/01/before-you-start-your-white-paper-project-ask-these-questions-part-1-of-4/#comment-63076 John White Thu, 04 Feb 2010 19:14:11 +0000 http://www.writingwhitepapers.com/blog/2010/02/01/before-you-start-your-white-paper-project-ask-these-questions-part-1-of-4/#comment-63076 Stay tuned, Anne. I'm rolling out some more questions next week. Let me know which questions you usually ask. Stay tuned, Anne. I'm rolling out some more questions next week. Let me know which questions you usually ask.

]]> By: annew http://www.writingwhitepapers.com/blog/2010/02/01/before-you-start-your-white-paper-project-ask-these-questions-part-1-of-4/#comment-63075 annew Thu, 04 Feb 2010 15:33:28 +0000 http://www.writingwhitepapers.com/blog/2010/02/01/before-you-start-your-white-paper-project-ask-these-questions-part-1-of-4/#comment-63075 Mike, this is shaping up as a great series... your questions work for any writing for a client... thanks. Mike, this is shaping up as a great series… your questions work for any writing for a client… thanks.

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