http://www.writingwhitepapers.com/blog/2009/12/30/10-essential-rules/ Everything about writing and marketing white papers Wed, 08 Feb 2012 15:55:28 +0000 http://wordpress.org/?v=2.3.1 http://www.writingwhitepapers.com/blog/2009/12/30/10-essential-rules/#comment-63200 excal09 Thu, 25 Feb 2010 12:53:19 +0000 http://www.writingwhitepapers.com/blog/2009/12/30/10-essential-rules/#comment-63200 "Get inside their heads, meet their needs and use language that doesn’t make you sound self-serving." So true. No one wants to think they are being used just to be sold to. “Get inside their heads, meet their needs and use language that doesn’t make you sound self-serving.” So true. No one wants to think they are being used just to be sold to.

]]> http://www.writingwhitepapers.com/blog/2009/12/30/10-essential-rules/#comment-63088 excal09 Thu, 25 Feb 2010 11:53:19 +0000 http://www.writingwhitepapers.com/blog/2009/12/30/10-essential-rules/#comment-63088 "Get inside their heads, meet their needs and use language that doesn’t make you sound self-serving." So true. No one wants to think they are being used just to be sold to. “Get inside their heads, meet their needs and use language that doesn’t make you sound self-serving.” So true. No one wants to think they are being used just to be sold to.

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