Low price is probably not the best way into this writing niche.

Who says you haven't written a white paper before? Have you ever written anything more than 6 pages in length? That's the length at which this category picks up, so if you have samples of commercial content that describe (and preferably, persuade), that's what you need a white paper to do. Dust it off and put it in your trophy case.

Low price is probably not the best way into this writing niche.

Who says you haven't written a white paper before? Have you ever written anything more than 6 pages in length? That's the length at which this category picks up, so if you have samples of commercial content that describe (and preferably, persuade), that's what you need a white paper to do. Dust it off and put it in your trophy case.

Doing some simple research will help you target businesses who use white papers in your industry and establish a hit list of competitors who “do not.” With that list you can begin pitching to those who do not, dropping the names of their competitors who do.

This is very good advice and a tactic that I plan to use. Thanks for the helpful information.

If you have never written a white paper, what are some ways to convince prospects that you are the person to write a white paper for them besides offering your services very cheaply?

Jenn