Comments on: 3 Ways to Help Your Writer Over the Hump http://www.writingwhitepapers.com/blog/2009/12/01/3-ways-to-help-your-writer-over-the-hump/ Everything about writing and marketing white papers Tue, 21 May 2013 07:07:33 +0000 http://wordpress.org/?v=2.3.1 By: Ntarugera http://www.writingwhitepapers.com/blog/2009/12/01/3-ways-to-help-your-writer-over-the-hump/#comment-63207 Ntarugera Thu, 10 Dec 2009 15:54:32 +0000 http://www.writingwhitepapers.com/blog/2009/12/01/3-ways-to-help-your-writer-over-the-hump/#comment-63207 Mike: <br>I do strongly believe that once you have your story idea and how to structure it, then # A reasonable storyline to follow. As you stated it in your adviise; I totally agree with you by writing this options:Which would you rather read: a press release on a new product or a story about how the product solved a business problem? As a marketing manager, don’t make the mistake of telling your writer, “I need a 1500-word paper on our new 3G-enabled, cosmodemonic flubgrubbers. I’ll send you the phone number of the engineer to interview.” You can guess what kind of story will come of that, can’t you? Give the writer hooks into the problem-solution-results structure for a story that people will tell their friends. If you give your writer the story that you want back, he’ll know how to start telling it. <br> <br> Rwanda:Ntarugera François( Journalist& Information analyst) Mike:

I do strongly believe that once you have your story idea and how to structure it, then # A reasonable storyline to follow. As you stated it in your adviise; I totally agree with you by writing this options:Which would you rather read: a press release on a new product or a story about how the product solved a business problem? As a marketing manager, don’t make the mistake of telling your writer, “I need a 1500-word paper on our new 3G-enabled, cosmodemonic flubgrubbers. I’ll send you the phone number of the engineer to interview.” You can guess what kind of story will come of that, can’t you? Give the writer hooks into the problem-solution-results structure for a story that people will tell their friends. If you give your writer the story that you want back, he’ll know how to start telling it.

Rwanda:Ntarugera François( Journalist& Information analyst)

]]> By: Ntarugera http://www.writingwhitepapers.com/blog/2009/12/01/3-ways-to-help-your-writer-over-the-hump/#comment-63021 Ntarugera Thu, 10 Dec 2009 14:54:32 +0000 http://www.writingwhitepapers.com/blog/2009/12/01/3-ways-to-help-your-writer-over-the-hump/#comment-63021 Mike:<br>I do strongly believe that once you have your story idea and how to structure it, then # A reasonable storyline to follow. As you stated it in your adviise; I totally agree with you by writing this options:Which would you rather read: a press release on a new product or a story about how the product solved a business problem? As a marketing manager, don’t make the mistake of telling your writer, “I need a 1500-word paper on our new 3G-enabled, cosmodemonic flubgrubbers. I’ll send you the phone number of the engineer to interview.” You can guess what kind of story will come of that, can’t you? Give the writer hooks into the problem-solution-results structure for a story that people will tell their friends. If you give your writer the story that you want back, he’ll know how to start telling it.<br><br> Rwanda:Ntarugera François( Journalist& Information analyst) Mike:
I do strongly believe that once you have your story idea and how to structure it, then # A reasonable storyline to follow. As you stated it in your adviise; I totally agree with you by writing this options:Which would you rather read: a press release on a new product or a story about how the product solved a business problem? As a marketing manager, don’t make the mistake of telling your writer, “I need a 1500-word paper on our new 3G-enabled, cosmodemonic flubgrubbers. I’ll send you the phone number of the engineer to interview.” You can guess what kind of story will come of that, can’t you? Give the writer hooks into the problem-solution-results structure for a story that people will tell their friends. If you give your writer the story that you want back, he’ll know how to start telling it.

Rwanda:Ntarugera François( Journalist& Information analyst)

]]> By: RiverwoodWriter http://www.writingwhitepapers.com/blog/2009/12/01/3-ways-to-help-your-writer-over-the-hump/#comment-63014 RiverwoodWriter Sun, 06 Dec 2009 18:36:43 +0000 http://www.writingwhitepapers.com/blog/2009/12/01/3-ways-to-help-your-writer-over-the-hump/#comment-63014 Good points, John, and well worth keeping in mind, even if you're the writer and not the marketing manager. Identifying the ideal reader is just as important for more quickly and effectively developing quality content as it is for the public speaker to know who the audience is. Good points, John, and well worth keeping in mind, even if you're the writer and not the marketing manager. Identifying the ideal reader is just as important for more quickly and effectively developing quality content as it is for the public speaker to know who the audience is.

]]> By: Robin Kent http://www.writingwhitepapers.com/blog/2009/12/01/3-ways-to-help-your-writer-over-the-hump/#comment-63012 Robin Kent Fri, 04 Dec 2009 12:01:39 +0000 http://www.writingwhitepapers.com/blog/2009/12/01/3-ways-to-help-your-writer-over-the-hump/#comment-63012 Great post...I really like how you've captured the visual of the ideal reader and the steps to take to formulate the message and call to action. Great post…I really like how you've captured the visual of the ideal reader and the steps to take to formulate the message and call to action.

]]> By: Bill Rice http://www.writingwhitepapers.com/blog/2009/12/01/3-ways-to-help-your-writer-over-the-hump/#comment-63005 Bill Rice Wed, 02 Dec 2009 12:10:06 +0000 http://www.writingwhitepapers.com/blog/2009/12/01/3-ways-to-help-your-writer-over-the-hump/#comment-63005 I like your point of profiling the ideal reader. <br><br>We see a lot of the use of personas in Web design and UI development, but we should probably do a lot more of it in copywriting. I like your point of profiling the ideal reader.

We see a lot of the use of personas in Web design and UI development, but we should probably do a lot more of it in copywriting.

]]> By: Apryl Parcher http://www.writingwhitepapers.com/blog/2009/12/01/3-ways-to-help-your-writer-over-the-hump/#comment-63004 Apryl Parcher Wed, 02 Dec 2009 10:05:30 +0000 http://www.writingwhitepapers.com/blog/2009/12/01/3-ways-to-help-your-writer-over-the-hump/#comment-63004 Great post, John--I can't tell you how many company executives I interview that balk when asked to deeply identify their ideal reader. They either want the paper to encompass "everybody," or don't understand why we need such detailed information.<br><br>Getting them to talk about the rest is hardly ever a problem, but if the ideal reader isn't identified up front, the tendency is to go off on all kinds of tangents and feature lists that don't mean diddly to anyone but them.<br><br>And your absolutely right that the call to action is so important. It's often glossed over and paid short shrift, when it should be as well thought out as the ideal reader!<br><br>Thanks for posting! Great post, John–I can't tell you how many company executives I interview that balk when asked to deeply identify their ideal reader. They either want the paper to encompass “everybody,” or don't understand why we need such detailed information.

Getting them to talk about the rest is hardly ever a problem, but if the ideal reader isn't identified up front, the tendency is to go off on all kinds of tangents and feature lists that don't mean diddly to anyone but them.

And your absolutely right that the call to action is so important. It's often glossed over and paid short shrift, when it should be as well thought out as the ideal reader!

Thanks for posting!

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