Comments on: Major Study Shows White Paper Power Increasing! http://www.writingwhitepapers.com/blog/2009/10/29/major-study-shows-white-paper-power-increasing/ Everything about writing and marketing white papers Wed, 08 Feb 2012 22:10:39 +0000 http://wordpress.org/?v=2.3.1 By: samuraiwriter http://www.writingwhitepapers.com/blog/2009/10/29/major-study-shows-white-paper-power-increasing/#comment-63188 samuraiwriter Wed, 06 Jan 2010 04:34:24 +0000 http://www.writingwhitepapers.com/blog/2009/10/29/major-study-shows-white-paper-power-increasing/#comment-63188 Interesting to read of how many folks are reading material online rather than printing. That means white papers need to be even more succinct and eye catching to get a 'look in'!<br><br>Some large corporations also routinely use RFIs (Request For Information) to eliminate the bottom tier providers before going out to tender with an RFP. <br><br>You can bet that white papers are on the scoring grid (which is often intranet-automated and allows staff to securely comment on and grade the presentations and marketing collateral of each participant). <br><br>The 'players' who've done their homework and want to be in the final stage where additional high level presentations are required, will know all about providing top quality digital and print presentations. I know, because I've been an internal reviewer, and dross gets politely rejected...<br><br>Long live white papers! Interesting to read of how many folks are reading material online rather than printing. That means white papers need to be even more succinct and eye catching to get a 'look in'!

Some large corporations also routinely use RFIs (Request For Information) to eliminate the bottom tier providers before going out to tender with an RFP.

You can bet that white papers are on the scoring grid (which is often intranet-automated and allows staff to securely comment on and grade the presentations and marketing collateral of each participant).

The 'players' who've done their homework and want to be in the final stage where additional high level presentations are required, will know all about providing top quality digital and print presentations. I know, because I've been an internal reviewer, and dross gets politely rejected…

Long live white papers!

]]> By: samuraiwriter http://www.writingwhitepapers.com/blog/2009/10/29/major-study-shows-white-paper-power-increasing/#comment-63058 samuraiwriter Wed, 06 Jan 2010 03:34:24 +0000 http://www.writingwhitepapers.com/blog/2009/10/29/major-study-shows-white-paper-power-increasing/#comment-63058 Interesting to read of how many folks are reading material online rather than printing. That means white papers need to be even more succinct and eye catching to get a 'look in'!<br><br>Some large corporations also routinely use RFIs (Request For Information) to eliminate the bottom tier providers before going out to tender with an RFP. <br><br>You can bet that white papers are on the scoring grid (which is often intranet-automated and allows staff to securely comment on and grade the presentations and marketing collateral of each participant). <br><br>The 'players' who've done their homework and want to be in the final stage where additional high level presentations are required, will know all about providing top quality digital and print presentations. I know, because I've been an internal reviewer, and dross gets politely rejected...<br><br>Long live white papers! Interesting to read of how many folks are reading material online rather than printing. That means white papers need to be even more succinct and eye catching to get a 'look in'!

Some large corporations also routinely use RFIs (Request For Information) to eliminate the bottom tier providers before going out to tender with an RFP.

You can bet that white papers are on the scoring grid (which is often intranet-automated and allows staff to securely comment on and grade the presentations and marketing collateral of each participant).

The 'players' who've done their homework and want to be in the final stage where additional high level presentations are required, will know all about providing top quality digital and print presentations. I know, because I've been an internal reviewer, and dross gets politely rejected…

Long live white papers!

]]> By: dubois http://www.writingwhitepapers.com/blog/2009/10/29/major-study-shows-white-paper-power-increasing/#comment-63019 dubois Wed, 09 Dec 2009 13:07:47 +0000 http://www.writingwhitepapers.com/blog/2009/10/29/major-study-shows-white-paper-power-increasing/#comment-63019 Another powerful tool is research studies. Commission a study in your company's line of business. Make sure your company is the one to interpret the data and write the report. Better yet, use a survey tool (like GMI or Survey Monkey) so you can control the questions and answers. Then offer the results as premium content for lead generation. It's tried and true! Another powerful tool is research studies. Commission a study in your company's line of business. Make sure your company is the one to interpret the data and write the report. Better yet, use a survey tool (like GMI or Survey Monkey) so you can control the questions and answers. Then offer the results as premium content for lead generation. It's tried and true!

]]> By: Jimmy http://www.writingwhitepapers.com/blog/2009/10/29/major-study-shows-white-paper-power-increasing/#comment-62972 Jimmy Fri, 13 Nov 2009 19:23:10 +0000 http://www.writingwhitepapers.com/blog/2009/10/29/major-study-shows-white-paper-power-increasing/#comment-62972 I agree with this as often times when I'm outreaching, one of the first things clients ask for are white papers. I agree with this as often times when I'm outreaching, one of the first things clients ask for are white papers.

]]> By: Rubywow http://www.writingwhitepapers.com/blog/2009/10/29/major-study-shows-white-paper-power-increasing/#comment-62959 Rubywow Fri, 06 Nov 2009 17:10:39 +0000 http://www.writingwhitepapers.com/blog/2009/10/29/major-study-shows-white-paper-power-increasing/#comment-62959 I think quality is the primary element when it occurs to <a href="http://www.hoffmanmarcom.com/how-to-write-a-white-paper.php" rel="nofollow">writing white papers</a>. Good quality means the balancing of details. A white paper that glosses over the details of how an offering helps solve a business problem is little more than a lengthy brochure. By contrast, a document that focuses solely on technical detail without placing the offering in a larger business context fails to make a persuasive case. I think quality is the primary element when it occurs to writing white papers. Good quality means the balancing of details. A white paper that glosses over the details of how an offering helps solve a business problem is little more than a lengthy brochure. By contrast, a document that focuses solely on technical detail without placing the offering in a larger business context fails to make a persuasive case.

]]> By: RiverwoodWriter http://www.writingwhitepapers.com/blog/2009/10/29/major-study-shows-white-paper-power-increasing/#comment-62955 RiverwoodWriter Tue, 03 Nov 2009 22:57:21 +0000 http://www.writingwhitepapers.com/blog/2009/10/29/major-study-shows-white-paper-power-increasing/#comment-62955 This confirms what I have sensed in my interaction with other small business owners as well as in banking circles. As I've said before, no matter what line of business we're in, the skills that good whitepaper writers have are skills that we all need as entrepreneurs: the ability to articulate, to educate, and to persuade. Even the thought process that you use to develop a good whitepaper is helpful in approaching other issues and challenges in business and in life. It emphasizes information gathering, issue identification, and well-articulated analysis and conclusions. This confirms what I have sensed in my interaction with other small business owners as well as in banking circles. As I've said before, no matter what line of business we're in, the skills that good whitepaper writers have are skills that we all need as entrepreneurs: the ability to articulate, to educate, and to persuade. Even the thought process that you use to develop a good whitepaper is helpful in approaching other issues and challenges in business and in life. It emphasizes information gathering, issue identification, and well-articulated analysis and conclusions.

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