Do you have a white paper that needs a little more attention? What follows are four “not so obvious places” to promote your white papers.
1. Your Email Signature: Why not include a title, short description and link to your white papers in your email signature. This will ensure that your white paper is prominently displayed in all of your email communications. Be sure to include it in auto-responder emails, such as newsletter registration confirmations.
2. On Twitter: Create a custom background on Twitter with a thumbnail of the cover of your white paper. Include a very prominent visual URL. Remember that Twitter backgrounds are graphics, so you won’t be able to hotlink the white paper. However, when folks want to learn more about you, they’ll see your white paper.
3. On Facebook: Try including a link to you white paper in your personal profile in Facebook OR on your Facebook fan page. In addition, you can use the Notes feature in Facebook to paste in HTML formatted content, such as your white paper landing pages.
4. On Your Blog: If your company has a blog, the sidebar is an excellent place to promote your white paper. Simply include a small thumbnail image and a link or basic form to gain access to the paper.
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