Four Unusual Places to Promote Your White Papers

By Michael Stelzner

Do you have a white paper that needs a little more attention?  What follows are four “not so obvious places” to promote your white papers.

1. Your Email Signature: Why not include a title, short description and link to your white papers in your email signature.  This will ensure that your white paper is prominently displayed in all of your email communications.  Be sure to include it in auto-responder emails, such as newsletter registration confirmations.

2. On Twitter: Create a custom background on Twitter with a thumbnail of the cover of your white paper.  Include a very prominent visual URL.  Remember that Twitter backgrounds are graphics, so you won’t be able to hotlink the white paper.  However, when folks want to learn more about you, they’ll see your white paper.

3. On Facebook: Try including a link to you white paper in your personal profile in Facebook OR on your Facebook fan page.  In addition, you can use the Notes feature in Facebook to paste in HTML formatted content, such as your white paper landing pages.

4. On Your Blog: If your company has a blog, the sidebar is an excellent place to promote your white paper.  Simply include a small thumbnail image and a link or basic form to gain access to the paper.

Do you have any other ideas?

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  • Catalog Printer

    Good advice, those are all very effective places to promote your whitepaper. Reading this prompted me to look around your website and think… where's *your* whitepaper promo link?

  • Apryl Parcher

    You forgot LinkedIn! You can either put something in your summary or the small update box to the left of your summary. There area also some other applications that may be helpful, such as, but I haven't looked into that yet.

    I'm getting ready to add two more white papers to my repertoire, so I'll do some more research and let you know what I come up with.

    Looking forward to hearing more answers from fellow readers!

  • Michael A. Stelzner

    Good idea!

  • executivegiftsexpert

    Thanks for sharing and posting this blog.

  • Animesh J. Mathur

    When you are working for a company and have written multiple white papers for the company do you give the site address where the white papers can be obtained?

  • Michael A. Stelzner

    Hi Animesh;

    Ideally each paper would have its own landing page and be promoted on its own. However, you can also create a white paper repository that lists all your papers.


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