Comments on: Should White Papers Be Written in First Person?

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By: Sam

Sam — Fri, 24 Jul 2009 05:25:07 +0000

Great writeup, but I don't agree, 3rd person should be the way to go.

By: Kate

Kate — Fri, 24 Jul 2009 05:24:27 +0000

Ya, 1st person really substracts from that sense of “official” that white papers MUST, imho, have

By: Jody Pellerin

Jody Pellerin — Wed, 17 Jun 2009 18:50:31 +0000

I don’t see how anyone could read a white paper written in first person without feeling that the content is the writer’s opinion or a creative interpretation of the facts.

Even though the business world is more casual than it used to be, having a more formal business-like approach will set the paper apart and make it sound authoritative.

By: Mark Andrews

Mark Andrews — Wed, 10 Jun 2009 18:22:24 +0000

I actually think a touch of this doesn’t hurt if you are an entrprenuer trying to establish your own personal self worth and opinion. It’s important to establish who you are and your background, if only for a paragraph…and then go back to 3rd person.

If you are writing the opinion of a larger party or company, then 3rd person is the way to go.

By: Joey Logano Fan

Joey Logano Fan — Wed, 10 Jun 2009 09:46:36 +0000

Hmm yeah as much as first person is a great way to make something seem more personal and conversational, I don’t think it plays a very fitting role in a official document, as it makes it seem less important, less official if you may. Joey Logano Fan's last blog post..Pocono 500 Race Results

By: Montana

Montana — Mon, 08 Jun 2009 09:36:07 +0000

By tradition, white papers have something of an official air to them, writing them in anything else than 3rd person would rob them of it. Dunno, it just seems to me that there’s an added je ne sais quoi in using a serious style

By: Ryan Malone

Ryan Malone — Mon, 08 Jun 2009 04:04:39 +0000

Mike,

First person instantly changes the white paper from an objective, eductional and disarming piece into a propaganda-laden opinion piece. Even if the piece was in first-person but written well, it would preclude the author from getting any pick up as a byline article. One of the benefits of educational white papers is that they are perfect for acceptance as byline articles by your industry’s publications.

Ryan Malone
@ryanmalone

Ryan Malone’s last blog post..Book Review: The Caregiver in MidLife by Ellen Besso

By: Massimo D'Amico

Massimo D'Amico — Sat, 06 Jun 2009 08:54:14 +0000

Hello Michael,
I think white papers can be written in first person. Communication needs to be simple, direct, transparent.

Just my opinion…

By: Apryl Parcher

Apryl Parcher — Sat, 06 Jun 2009 01:09:30 +0000

Hi Mike:

You and Jonathan have been at this the longest–but there are quite a few other good opinions here as to why white papers should be in 3rd person versus 1st–not the least of which is credibility.

I remember having this discussion at the White Paper Success Summit, particularly around the idea that the term “white paper” is used too much these days to represent articles or glorified brochures and fact sheets. I think using first person muddies the waters even more, don’t you?

The last thing we need when marketing services as white paper experts is another blurred edge.