Does it ever make sense to write a white paper in the first person?
This whole social media craze has me wondering.
In the normal trails of life, we actually talk in first person. And on social media sites, like Twitter and Facebook, it makes a lot of sense to to speak in first person.
But what about with a white paper (or even a case study)?
I’d like to have an open “first person” discussion on this one. What say you?Receive email updates when new articles are posted.