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Hot New Social Media Marketing Studies

By Michael Stelzner

I hope you’re having a great Friday.

Just wanted to share a bunch of new social media study findings:

* 1 in 20 Americans using Twitter (Harris)

* Forrester predicts 34% annual growth for social media marketing $
through 2014

* Retailers Shift Marketing Dollars Towards Social Media (Forrester…)

* 49% of Mobile Twitter Users Aged 35 and up (Nielsen)

Also wanted to remind you that next Thur. is the last day to save $200 on your ticket to Social Media Success Summit 2009–THE premier online event for marketers and business professionals who want to master social media marketing. Go here to join the nearly 400 others who already registered.

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This entry was posted on Friday, May 8th, 2009 at 11:10 am and is filed under Writing White Papers. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

  • It's the last that that I really find surprising...I would have thought that mobile Twitter users would, on average, be MUCH younger. I have a hard enough time explaining the basic benefits of texting to my Mother, lol.
  • I'm looking for a reasonable means of tracking my Social Media Marketing campaigns. So many of them are rather expensive and, at this early stage, would not be feasible for my business.
  • The twitter stats are really interesting. The demographics is scewed towards more mature folks, and the youngsters haven't quite embraced the service as much. I find this quite perplexing, seeing that the younger audience are the ones that are the biggest into mobile devices. The exposure celebrities are giving twitter should make it much more appealing to the youth market though, so I do foresee those stats changing a bit in future.
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