You might be wondering, “Can Twitter actually help me generate leads and close business?”
My answer is a resounding YES.
And here’s just one of the many stories I could share about how Twitter has helped my business close a deal.
And it just wasn’t ANY deal, it was the world famous Anthony Robbins, famous for his Unleash The Power Within events.
So it was just an average day a few weeks ago. As a policy, I follow everyone who follows me on Twitter. I use a service called TweetLater that fully automates that process for me. The advantage is that new people that follow me can send me private direct messages on Twitter.
“Do you only teach people to write white papers or do you actually do them for companies?”
Okay, so clearly this was a lead as far as I was concerned.
Using Twitter, I shot back, “I do both, pick your poison…”
Then what proceeded was very interesting…
Nurturing The Twitter Lead
Knowing Amy worked for a high profile person that I would like to have as a client, I closely tracked her Twitter stream and it turned out she was tracking mine as well.
We began retweeting each others posts over the period of a week. This was a nice way of bringing each other exposure from our prospective audiences.
Then I suggested we have a call (using Twitter to convey the suggestion) and actually take this relationship off Twitter for a few minutes.
She tweeted for all to see, “Mike, the Tony Robbins marketing team is looking forward to chatting with u about our next white paper. Thanks for your info!”
During the call, I tweeted “On the phone with @TonyRobbins marketing director…”
The entire process of nurturing this lead happened fully over Twitter and I did land the job.
During the process I also got a lot of my Twitter followers asking, “What happened with Tony Robbins?” It seems the whole process of being publicly transparent actually increased other folks interest in me! What a concept.
So just this week I began working with Tony’s team and I owe it to the power of Twitter.
Even through the project process, we are using Twitter to convey ideas and updates. For example, Amy sent me a direct message on Twitter yesterday saying, “Running 5 minutes behind, will be on the call shortly.”
- Use common sense when using Twitter to nurture a lead: Send messages using the direct message link, just as you would over email, but keep them simple
- Study your prospects Twitter feed: This will help you understand that person’s interests and perhaps enable you to share relevant content (good old fashion lead nurturing)
- Share what you’re doing with your followers: Twitter offers a new level of business transparency that can actually act as a social proof mechanism, proving to the world you are valuable
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