How Twitter Helped Me Land Anthony Robbins
By Michael StelznerYou might be wondering, “Can Twitter actually help me generate leads and close business?”
My answer is a resounding YES.
And here’s just one of the many stories I could share about how Twitter has helped my business close a deal.
And it just wasn’t ANY deal, it was the world famous Anthony Robbins, famous for his Unleash The Power Within events.
So it was just an average day a few weeks ago. As a policy, I follow everyone who follows me on Twitter. I use a service called TweetLater that fully automates that process for me. The advantage is that new people that follow me can send me private direct messages on Twitter.
I received a direct message on Twitter from a gal named Amy Porterfield. She said that someone else on Twitter—facebook guru Mari Smith—had recommend me and her question was this:
“Do you only teach people to write white papers or do you actually do them for companies?”
Okay, so clearly this was a lead as far as I was concerned.
Using Twitter, I shot back, “I do both, pick your poison…”
Then what proceeded was very interesting…
Nurturing The Twitter Lead
Knowing Amy worked for a high profile person that I would like to have as a client, I closely tracked her Twitter stream and it turned out she was tracking mine as well.
We began retweeting each others posts over the period of a week. This was a nice way of bringing each other exposure from our prospective audiences.
Then I suggested we have a call (using Twitter to convey the suggestion) and actually take this relationship off Twitter for a few minutes.
She tweeted for all to see, “Mike, the Tony Robbins marketing team is looking forward to chatting with u about our next white paper. Thanks for your info!”
During the call, I tweeted “On the phone with @TonyRobbins marketing director…”
The entire process of nurturing this lead happened fully over Twitter and I did land the job.
During the process I also got a lot of my Twitter followers asking, “What happened with Tony Robbins?” It seems the whole process of being publicly transparent actually increased other folks interest in me! What a concept.
So just this week I began working with Tony’s team and I owe it to the power of Twitter.
Even through the project process, we are using Twitter to convey ideas and updates. For example, Amy sent me a direct message on Twitter yesterday saying, “Running 5 minutes behind, will be on the call shortly.”
Some take away thoughts…
- Use common sense when using Twitter to nurture a lead: Send messages using the direct message link, just as you would over email, but keep them simple
- Study your prospects Twitter feed: This will help you understand that person’s interests and perhaps enable you to share relevant content (good old fashion lead nurturing)
- Share what you’re doing with your followers: Twitter offers a new level of business transparency that can actually act as a social proof mechanism, proving to the world you are valuable
How has Twitter helped you land prospects?
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