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	<title>Comments on: New Research Reveals Marketing Role of White Papers</title>
	<link>http://www.writingwhitepapers.com/blog/2009/03/19/new-study-3/</link>
	<description>Everything about writing and marketing white papers</description>
	<pubDate>Wed, 08 Feb 2012 15:10:16 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.3.1</generator>
		<item>
		<title>By: angelia110</title>
		<link>http://www.writingwhitepapers.com/blog/2009/03/19/new-study-3/#comment-62883</link>
		<dc:creator>angelia110</dc:creator>
		<pubDate>Thu, 15 Oct 2009 05:08:33 +0000</pubDate>
		<guid>http://www.writingwhitepapers.com/blog/2009/03/19/new-study-3/#comment-62883</guid>
		<description>&#60;h2 align="center"&#62;Don&#39;t Do For Ugg Boots UK&#60;/h2&#62;&lt;br&gt;&lt;p&gt;--&#62;If you own a pair of Ugg boots, ugg classic short, be sure to take proper care of them and clean them regularly. With the proper care and cleaning, Uggs can last several years or even a lifetime.&lt;br&gt;&lt;br&gt;You love sheepskin footwear and ugg classic because they are comfortable and fashionable. How to keep them looking great? The following are a few tips to help you to know what you don&#39;t do for your natural beauty and functionality uggs.&lt;/p&gt;&lt;br&gt;&lt;p&gt;--&#62;Tip one, don&#39;t store your &lt;a href="http://www.goodugg.co.uk/ugg-classic-cardy-c-161.html" rel="nofollow"&gt;cardy boots ugg&lt;/a&gt; in a light place. Because  they can bleach in extreme sunlight.&lt;br&gt;&lt;br&gt;--&#62;Tip two, ugg boots should not be worn in  extremely moist or muddy conditions as moisture can cause problems.&lt;br&gt;&lt;br&gt;--&#62;Tip three, don&#39;t clean the exterior of? your &lt;a href="http://www.goodugg.co.uk/ugg-womens-knightsbridge-boots-espresso-p-24180.html" rel="nofollow"&gt;uggs  knightsbridge&lt;/a&gt; with a hard brush or cloth at first  time dirty. &lt;br&gt;&lt;br&gt;--&#62;Tip four, trying not to saturate the sheepskin footwear with  water, especially warm or hot water. And don&#39;t clean them in a washing machine or  dryer, this will cause problems with shrinkage and can adversely change the  sheepskin.&lt;br&gt;&lt;br&gt;--&#62;Tip five,  if need, except specially detergent for sheepskin product, just like &lt;a href="http://www.goodugg.co.uk/chocolate-ugg-boots-classic-mini-5854-p-23482.html" rel="nofollow"&gt;classic ugg mini&lt;/a&gt;&lt;strong&gt;,&lt;/strong&gt; don&#39;t use any wool detergent.  Also don&#39;t use high concentration cleaning solution.&lt;/p&gt;&lt;br&gt;&lt;p&gt;--&#62;Some suggestions  for you to protect your natural beauty and  functionality uggs long periods of time. And also hoping to help you solving  your hesitation, spending little time to know more information about ugg boots.&lt;/p&gt;&lt;br&gt;&lt;p&gt;--&#62;All rights reserved, reprint, please specify source comes from &lt;a href="http://www.goodugg.co.uk/" rel="nofollow"&gt;www.goodugg.co.uk&lt;/a&gt; --&lt;a href="http://www.goodugg.co.uk/ugg-bailey-button-c-178.html" rel="nofollow"&gt;bailey   button&lt;/a&gt;,&lt;a href="http://www.goodugg.co.uk/ugg-knightsbridge-c-321.html" rel="nofollow"&gt;ugg   knightsbridge boots&lt;/a&gt;,&lt;a href="http://www.goodugg.co.uk/ugg-classic-cardy-c-161.html" rel="nofollow"&gt;cardy boots&lt;/a&gt;,&lt;a href="http://www.goodugg.co.uk/ugg-classic-tall-c-162.html" rel="nofollow"&gt;ugg tall classic&lt;/a&gt;&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>&lt;h2 align=&#8221;center&#8221;&gt;Don&#39;t Do For Ugg Boots UK&lt;/h2&gt;
<p>&#8211;&gt;If you own a pair of Ugg boots, ugg classic short, be sure to take proper care of them and clean them regularly. With the proper care and cleaning, Uggs can last several years or even a lifetime.</p>
<p>You love sheepskin footwear and ugg classic because they are comfortable and fashionable. How to keep them looking great? The following are a few tips to help you to know what you don&#39;t do for your natural beauty and functionality uggs.</p>
<p>
<p>&#8211;&gt;Tip one, don&#39;t store your <a href="http://www.goodugg.co.uk/ugg-classic-cardy-c-161.html" rel="nofollow">cardy boots ugg</a> in a light place. Because  they can bleach in extreme sunlight.</p>
<p>&#8211;&gt;Tip two, ugg boots should not be worn in  extremely moist or muddy conditions as moisture can cause problems.</p>
<p>&#8211;&gt;Tip three, don&#39;t clean the exterior of? your <a href="http://www.goodugg.co.uk/ugg-womens-knightsbridge-boots-espresso-p-24180.html" rel="nofollow">uggs  knightsbridge</a> with a hard brush or cloth at first  time dirty. </p>
<p>&#8211;&gt;Tip four, trying not to saturate the sheepskin footwear with  water, especially warm or hot water. And don&#39;t clean them in a washing machine or  dryer, this will cause problems with shrinkage and can adversely change the  sheepskin.</p>
<p>&#8211;&gt;Tip five,  if need, except specially detergent for sheepskin product, just like <a href="http://www.goodugg.co.uk/chocolate-ugg-boots-classic-mini-5854-p-23482.html" rel="nofollow">classic ugg mini</a><strong>,</strong> don&#39;t use any wool detergent.  Also don&#39;t use high concentration cleaning solution.</p>
<p>
<p>&#8211;&gt;Some suggestions  for you to protect your natural beauty and  functionality uggs long periods of time. And also hoping to help you solving  your hesitation, spending little time to know more information about ugg boots.</p>
<p>
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]]></content:encoded>
	</item>
	<item>
		<title>By: Sarah Mitchell</title>
		<link>http://www.writingwhitepapers.com/blog/2009/03/19/new-study-3/#comment-61920</link>
		<dc:creator>Sarah Mitchell</dc:creator>
		<pubDate>Fri, 17 Apr 2009 22:29:28 +0000</pubDate>
		<guid>http://www.writingwhitepapers.com/blog/2009/03/19/new-study-3/#comment-61920</guid>
		<description>Hi Mike,

The issue of trust with white papers has been proved by an experience I had. I ran a discussion on white papers on a LinkedIn technology group discussion board. White papers have been around for decades in the IT field so people working in this industry know exactly what they are for and how to use them.

I was surprised that every single person in the discussion expressed some form of distrust with white papers because they tend to have too much commercial slant and not enough objectivity. It's further confirmation that when writing a white paper we need to keep "education" as the main objective.</description>
		<content:encoded><![CDATA[<p>Hi Mike,</p>
<p>The issue of trust with white papers has been proved by an experience I had. I ran a discussion on white papers on a LinkedIn technology group discussion board. White papers have been around for decades in the IT field so people working in this industry know exactly what they are for and how to use them.</p>
<p>I was surprised that every single person in the discussion expressed some form of distrust with white papers because they tend to have too much commercial slant and not enough objectivity. It&#8217;s further confirmation that when writing a white paper we need to keep &#8220;education&#8221; as the main objective.</p>
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		<title>By: Laurie Phillips</title>
		<link>http://www.writingwhitepapers.com/blog/2009/03/19/new-study-3/#comment-61875</link>
		<dc:creator>Laurie Phillips</dc:creator>
		<pubDate>Wed, 08 Apr 2009 19:36:20 +0000</pubDate>
		<guid>http://www.writingwhitepapers.com/blog/2009/03/19/new-study-3/#comment-61875</guid>
		<description>Thanks for the summary. Prospects often tell me that attention spans are too short to read a 6+ page document. The updated statistics help offset that perception.</description>
		<content:encoded><![CDATA[<p>Thanks for the summary. Prospects often tell me that attention spans are too short to read a 6+ page document. The updated statistics help offset that perception.</p>
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	</item>
	<item>
		<title>By: Charles (Chaz) Broersma</title>
		<link>http://www.writingwhitepapers.com/blog/2009/03/19/new-study-3/#comment-61801</link>
		<dc:creator>Charles (Chaz) Broersma</dc:creator>
		<pubDate>Sun, 29 Mar 2009 13:28:39 +0000</pubDate>
		<guid>http://www.writingwhitepapers.com/blog/2009/03/19/new-study-3/#comment-61801</guid>
		<description>Michael, 

Once again a brilliant synopsis... we have always promoted SEO as a major component for our Small Business Marketing efforts. How relevant and significant the additional information is, that they (whitepaper reader i.e., prospective customer) find, will invariably determine whether they will indeed become a customer or not. 

Excellent! 

Thanks again!

&lt;abbr&gt;&lt;em&gt;Charles (Chaz) Broersma's last blog post..&lt;a href="http://cazmunity.com/?p=177" rel="nofollow"&gt;If you Twitter, Tweet don’t Twack!&lt;/a&gt;&lt;/em&gt;&lt;/abbr&gt;</description>
		<content:encoded><![CDATA[<p>Michael, </p>
<p>Once again a brilliant synopsis&#8230; we have always promoted SEO as a major component for our Small Business Marketing efforts. How relevant and significant the additional information is, that they (whitepaper reader i.e., prospective customer) find, will invariably determine whether they will indeed become a customer or not. </p>
<p>Excellent! </p>
<p>Thanks again!</p>
<p><abbr><em>Charles (Chaz) Broersma&#8217;s last blog post..<a href="http://cazmunity.com/?p=177" rel="nofollow">If you Twitter, Tweet don’t Twack!</a></em></abbr></p>
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		<title>By: Jonathan Kantor</title>
		<link>http://www.writingwhitepapers.com/blog/2009/03/19/new-study-3/#comment-61758</link>
		<dc:creator>Jonathan Kantor</dc:creator>
		<pubDate>Fri, 20 Mar 2009 12:51:27 +0000</pubDate>
		<guid>http://www.writingwhitepapers.com/blog/2009/03/19/new-study-3/#comment-61758</guid>
		<description>Yes, "misunderstood" would be the operative word from these findings.

Jonathan</description>
		<content:encoded><![CDATA[<p>Yes, &#8220;misunderstood&#8221; would be the operative word from these findings.</p>
<p>Jonathan</p>
]]></content:encoded>
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		<title>By: Michael Stelzner</title>
		<link>http://www.writingwhitepapers.com/blog/2009/03/19/new-study-3/#comment-61757</link>
		<dc:creator>Michael Stelzner</dc:creator>
		<pubDate>Fri, 20 Mar 2009 12:43:48 +0000</pubDate>
		<guid>http://www.writingwhitepapers.com/blog/2009/03/19/new-study-3/#comment-61757</guid>
		<description>Michael - If a reader of a white paper immediately goes to Google, that typically means he/she is looking for more information and may come across the competition.  This makes it valuable to have "What to look for when seeking a XYZ provider" type of section in the paper.  Make sense?

Jonathan - I agree this lends credence to abstracts.  But I do take issue with the fact that the survey said "Abstract, tight and to the point" in it's option.  I think that could be misunderstood as a paper that is tight and to the point.</description>
		<content:encoded><![CDATA[<p>Michael - If a reader of a white paper immediately goes to Google, that typically means he/she is looking for more information and may come across the competition.  This makes it valuable to have &#8220;What to look for when seeking a XYZ provider&#8221; type of section in the paper.  Make sense?</p>
<p>Jonathan - I agree this lends credence to abstracts.  But I do take issue with the fact that the survey said &#8220;Abstract, tight and to the point&#8221; in it&#8217;s option.  I think that could be misunderstood as a paper that is tight and to the point.</p>
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		<title>By: Jonathan Kantor</title>
		<link>http://www.writingwhitepapers.com/blog/2009/03/19/new-study-3/#comment-61743</link>
		<dc:creator>Jonathan Kantor</dc:creator>
		<pubDate>Thu, 19 Mar 2009 23:05:39 +0000</pubDate>
		<guid>http://www.writingwhitepapers.com/blog/2009/03/19/new-study-3/#comment-61743</guid>
		<description>Mike,

I'm glad to see a white paper study finally confirm the importance of abstracts (aka Executive Summaries).

Jonathan</description>
		<content:encoded><![CDATA[<p>Mike,</p>
<p>I&#8217;m glad to see a white paper study finally confirm the importance of abstracts (aka Executive Summaries).</p>
<p>Jonathan</p>
]]></content:encoded>
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		<title>By: Michael Kelberer</title>
		<link>http://www.writingwhitepapers.com/blog/2009/03/19/new-study-3/#comment-61742</link>
		<dc:creator>Michael Kelberer</dc:creator>
		<pubDate>Thu, 19 Mar 2009 21:29:20 +0000</pubDate>
		<guid>http://www.writingwhitepapers.com/blog/2009/03/19/new-study-3/#comment-61742</guid>
		<description>Hi Michael,
Thanks, as always, for the timely information. My take away from the trust issue is that it is always better to give first and worry about receiving later. 
Not sure I got the connection between a shopping list of recommendations and the rush to Google. Could you elaborate?
Best,
Michael

&lt;abbr&gt;&lt;em&gt;Michael Kelberer's last blog post..&lt;a href="http://writingthatmeansbusiness.blogspot.com/2009/02/keys-to-effective-business-proposals-4.html" rel="nofollow"&gt;Keys to effective business proposals: #4&lt;/a&gt;&lt;/em&gt;&lt;/abbr&gt;</description>
		<content:encoded><![CDATA[<p>Hi Michael,<br />
Thanks, as always, for the timely information. My take away from the trust issue is that it is always better to give first and worry about receiving later.<br />
Not sure I got the connection between a shopping list of recommendations and the rush to Google. Could you elaborate?<br />
Best,<br />
Michael</p>
<p><abbr><em>Michael Kelberer&#8217;s last blog post..<a href="http://writingthatmeansbusiness.blogspot.com/2009/02/keys-to-effective-business-proposals-4.html" rel="nofollow">Keys to effective business proposals: #4</a></em></abbr></p>
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