How to Use LinkedIn as a Marketing Tool (Video)

By Michael Stelzner

I recently met with Jason Alba, author of I’m on LinkedIn, Now What?.

We talked about how to use LinkedIn as a marketing tool.

Have you used LinkedIn as a marketing tool? What are your thoughts?

Receive email updates when new articles are posted.

  • Kim Cornwall Malseed

    Great interview! LinkedIn has been a really good source for me even before I started my own firm, but now that they’ve added Groups, Applications, and other features it’s become a key part of my social media plan. I just interviewed a CEO and CTO of high-tech company for article I’m writing all due to connecting through LinkedIn.

    I get good quality traffic to my website and blog posts by answering questions and posting very relevant info to groups I belong to.

    I had heard of JibberJobber awhile ago, but I’ll definitely check it out as seems like great resource.

    Kim Cornwall Malseed’s last blog post..B2B Technology Marketing Study Reveals How IT Buyers Use Search Engines

  • Joey Logano

    I wish Michael would have talked about the comparisons of facebook vs LinkedIn and how LinkedIn can be better than facebook =D but overall though a great interview! Too bad youtube limits to 10 minutes, hehe.

    As far as at the end of talking about how twitter was able to deliver faster news than the news media itself on tv, well that’s the big future potential I see with the media changing over to more internet based.

  • seamus walsh

    I would agree, since we are a software company, a critical success factor for us is we have great writers, I formed a group called B2B Content Marketing, at the end of the 1st week we have 18 members! This group is of value to our clients who need content and writers, a value to content developers who write and provide content and benefits my company because I add value to the people I serve and rely on.

  • Martin – Writing Prompts

    I honestly wasn’t too impressed when I joined LinkedIn. I found someone I wanted to get in touch with over Google by finding their profile on LinkedIn. I created an account with the intention of contacting them and loaded up the service. However, it sounded like I wasn’t able to do ANYTHING until I paid for the service. I have to look into it further but it sounds like free users are crippled.

    Can anyone offer any further insight?

    Martin – Writing Prompts’s last blog post..Writing the Six Word Memoir

  • Michael Stelzner

    Martin – I do not pay and use the service. Not sure what you are talking about. – Mike

  • Martin – Writing Prompts

    Hrm, I wonder if I am doing something wrong then. I registered for a free account, and found a person I wanted to contact. I visited their profile and saw no reference as to how to contact them. The only option was to “Send InMail.” I tried this and it said “You have to upgrade your profile to send Jocelyn an InMail.”

    I’ll have to look into it further. Just seeing that immediately turned me off though as it sounded like I have to pay to do pretty much anything.

    I like how Jason talks about “entering into a relationship” in the video. While I understand its basis it just sounds hysterical.

    Martin – Writing Prompts’s last blog post..Writing the Six Word Memoir

  • Michael Stelzner


    The idea is to build a network based on your existing contacts in the real world. Chances are very good that a lot of folks you work with are already on LinkedIn.

    Once you have a network, you can easily reach out to people you do not know via the folks in the your network. Using degrees of separation, they can choose to pass a message from you to your destination.


  • Goran Giertz

    LinkedIn is definitely something every professional should seriously take a look at as part of a greater social media strategy. Facebook can be a tad distracting, and a more focused offering definitely has more value for business purposes.

  • CigArrest

    ya you are right and I have found it to be pretty useful overall, especially if you are looking for a specific individual, or an individual with a specific profile, and want to get his friends to introduce you to him.

    CigArrest’s last blog post..Is it fair to request your girlfriend stop smoking?

  • jaluzi perde

    Martin – I do not pay and use the service. Not sure what you are talking about

  • Chuck Jones

    Michael: The video format is great. Not sure how long you’ve been using video but hope you keep it up. The interviews are interesting and helpful.

    Regarding LinkedIn, I agree you don’t have to pay if you are willing to “work the room” so to speak in terms of building out your network. Just because you’ve joined doesn’t mean you have access to everyone in the database and please don’t be one of those people who sends out the blanket statement wanting to connect with everyone to build the largets network without any consideration of interests or job functions, etc. It’s like trying to focus on the number of Twitter followers you have instead of looking for like-minded users with similar interests. That is what produces results.


  • morgage31

    You got a nice blog up there.

    Cheap Aion kinah | Cheap Aion kinah

  • angelia110

    <h2 align=”center”>Don't Do For Ugg Boots UK</h2>

    –>If you own a pair of Ugg boots, ugg classic short, be sure to take proper care of them and clean them regularly. With the proper care and cleaning, Uggs can last several years or even a lifetime.

    You love sheepskin footwear and ugg classic because they are comfortable and fashionable. How to keep them looking great? The following are a few tips to help you to know what you don't do for your natural beauty and functionality uggs.

    –>Tip one, don't store your cardy boots ugg in a light place. Because they can bleach in extreme sunlight.

    –>Tip two, ugg boots should not be worn in extremely moist or muddy conditions as moisture can cause problems.

    –>Tip three, don't clean the exterior of? your uggs knightsbridge with a hard brush or cloth at first time dirty.

    –>Tip four, trying not to saturate the sheepskin footwear with water, especially warm or hot water. And don't clean them in a washing machine or dryer, this will cause problems with shrinkage and can adversely change the sheepskin.

    –>Tip five, if need, except specially detergent for sheepskin product, just like classic ugg mini, don't use any wool detergent. Also don't use high concentration cleaning solution.

    –>Some suggestions for you to protect your natural beauty and functionality uggs long periods of time. And also hoping to help you solving your hesitation, spending little time to know more information about ugg boots.

    –>All rights reserved, reprint, please specify source comes from button,ugg knightsbridge boots,cardy boots,ugg tall classic

  • Electric Gate

    Nice post I Like your site very well and continue to do so. I have bookmarked your site.

    Have a nice day
    james still

  • luxury hotel bangkok

    Nice post I Like your site very well and continue to do so. I have bookmarked your site.

    slip gilly

  • millipo20

    I would like to thank you for the efforts you have made in writing this article. I am hoping the same best work from you in the future as well. In fact your creative writing abilities has inspired me to start my own BlogEngine blog now. Really the blogging is spreading its wings rapidly. Your write up is a fine example of it.

    british heart foundation diet | cayenne pepper detox | diets for quick weight loss | easy diet plans | maple syrup detox | miracle cabbage soup diet | sugar busters diet | weight gain diets | british heart foundation diet | cayenne pepper detox | diets for quick weight loss | easy diet plans | maple syrup detox | sugar busters diet | weight gain diets | miracle cabbage soup diet

what should i write my paper about