Smart Marketing: Video Interview With David Meerman Scott

By Michael Stelzner

I recently sat down with David Meerman Scott to discuss his new book, World Wide Rave.

He reveals a brilliant way he got the word out about his new book. Check out the video.

And for the record, I have seen his book… From a distance. David showed me his only “hot off the press copy.” But David, I am still waiting for my copy… Hmm.

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  • Kim Cornwall Malseed

    Thanks Michael, great job with the video! I’m a huge David Meerman Scott fan, can’t wait to read World Wide Rave.

    Kim Cornwall Malseed’s last blog post..5 Tips to Increase B2B Landing Page Conversion Rates

  • Seamus Walsh

    Michael, great job, the most interesting thing I heard “is no one cares about my product but me”. I started my company in January 2008, I thought I can tap into my network, tell them about my product and whammo. 5 months, 6 months 8 months passed, I developed cool product, compiled a crack advisory board, but my phone was still not ringing. In October, I started running PPC ads, I was spending thousands of dollars a month, getting hundreds of downloads, but no serious buyers.

    Around the middle of December, I started to appear in organic search with some of my target keywords, in the middle of January more organic keywords started showing up with better placement. I agree with David, it was not about creating a good product, it was allowing people to find me in their darkest hour, at their epiphany phase, the time when they go to a search engine and type in the words to describe the business issue they are having. They are calling now and they don’t ask about the speeds and feeds of the product, but how I can solve their business issue.

    I am a big fan of David’s. You may of saw my photo in the World Wide Rave video. I am about to create my own Rave on a website called, something that is near and dear to all our hearts.

    I hope you take the time to check it out, please consider participating. Thanks again for a great video!

  • Jacques Seoman

    Isn’t “epiphany” just the coollest word! The very sound of it aids in conveying its meaning. I love language, and the expressive nature of some words just bring a smile to my face!

    Thanks for the interview with David Meerman Scott, Michael. It has definitely garnered him another reader. I do believe your free copy will be forthcoming, as he is getting some decent exposure via this post on your blog.

  • Seamus Walsh

    Jacques, yes the word says it all, it is so much better then an “ahh haaa” moment. To see the it in it’s orginal form, click here;

    I borrowed it from Chris Koch, research director at the IT services Marketing Association, (ITSMA), here it is in his context:

  • Joey Logano

    Okay after 10 minutes the video is playing for me, so sorry about that, it must be that the video is freshly uploaded and it must have still be processing when I clicked play.

    That was a great interview with David. David really seems like he knows his stuff! I thought it was cool that he decided to make it World Wild Rave, and it made alot of sense too!

    It’s good to know that the author of “viral” gets alot of bloggers to blog about it! And is quite good himself ;-)

    Joey Logano’s last blog post..March Fan of the Month

  • Michael Stelzner

    Update on the book…

    Mine showed up yesterday. Thanks David!

  • Phil Gerbyshak

    This is a great book Michael, but the video is showing up as no longer available. I’d really love to watch it if you can re-post it…and I’ll bet your readers will appreciate that too.

  • Michael Stelzner

    Hey Phil;

    YouTube must have been down. The video is working now.


  • Blog Tips For Beginners

    Hey Mike, love the vid. It sparked a new way of marketing online for me. Can’t wait to do it!

    Blog Tips For Beginners’s last blog post..Get Traffic From Forums By Not Being A Loser

  • Joseph Ratliff

    I have read World Wide Rave…and aside from FINALLY being an excellent quality book…the content is worth hundreds of thousands of dollars.

    Viral marketing has died. Time to create something that doesn’t associate itself with the word “virus”.

    Great stuff.

    Joseph Ratliff’s last blog post..Joint Ventures: The Least Used, But Most Effective Money Maker

  • Douglas Promotional Products

    Marketing is such a huge field, there are so many ways to market your business whether it is online or in a building. How about some of the corporate gifts as options for your customers, put your branding all over it and there is some pretty effective marketing. So many different types of business gifts are around and with your brand name, phone number website or whatever on it there are more opportunities for potential customers to locate you? Just another alternative. Good luck with your marketing.

  • angelia110