I recently sat down with David Meerman Scott to discuss his new book, World Wide Rave.

He reveals a brilliant way he got the word out about his new book. Check out the video.

And for the record, I have seen his book… From a distance. David showed me his only “hot off the press copy.” But David, I am still waiting for my copy… Hmm.

I recently interviewed Rajesh Setty, author of the forthcoming book, Upbeat in the below video.

Check out the shoe salesperson story! BTW, this was recorded in high definition. Be sure to select the HD option under the arrow menu on the right.

What are your thoughts?

Let’s say you found some really excellent content that spurred you to create a white paper.  Only one problem, that content is the property of another—possibly competing—company.  What should you do??

Here’s my take…

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There has been a literal smorgasbord of recent studies on the power of white papers in the last few months.

This one is fresh from MarketingSherpa’s 2009 Business Technology Marketing Benchmark Guide.

There is SO much gold in this report that i’ll be making multiple posts related to it.

But first, a little gem: Do readers respond better to specifically targeted white papers?

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White papers are essential marketing tools for businesses during a down economy.  Why?  Because lead generation programs become essential during times like this.  In addition, prospects are more resistant to sales hype.

A recent study examined the importance of different types of collateral among buyers.

“White papers remain the most effective piece of marketing collateral, with 86% of respondents finding them moderately to highly influential in the purchasing decision,” found a new Eccolo Media study reviewed in B2B Magazine.  When asked to rank order the importance of white papers, case studies, podcasts, videos and brochures, survey participants overwhelmingly ranked white papers as the most important collateral they use when making buying decisions.

In the same edition of B2B Magazine, white papers were mentioned as critical marketing pieces in two additional articles.  Here are the highlights:

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