Comments on: New Study Reveals White Paper Role in Search

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By: Sarah Mitchell

Sarah Mitchell — Fri, 05 Jun 2009 23:40:28 +0000

Hi Mike,

With 3 little nuggets of statistical gold, you’ve given all us white paper and case study writers the perfect angle to “pitch” our prospects. Thanks for doing the hard work.

By: Sandra Dowson

Sandra Dowson — Mon, 02 Feb 2009 11:09:31 +0000

It is of common knowledge that search engine is of great importance for figuring out business problems. Beside of white papers are not less important in researching, and sometimes it can be even of much more usage.

By: Caterers Sydney

Caterers Sydney — Mon, 02 Feb 2009 10:51:34 +0000

Good content and information on the white paper role in the search engine but only one things is not so important.

By: Manticore Technology

Manticore Technology — Fri, 23 Jan 2009 16:35:59 +0000

Michael,
Great post. I attended one of the Roadshow Sessions for the Google/Techtarget Research project a couple of months ago and found the information extremely relevant for creating lead nurturing campaigns and determining what type of offering buyers are looking in the 3 purchase phases. My latest blog posting discusses using the findings from this research project to create content for lead nurturing - whitepapers are a key component of that.

Manticore Technology’s last blog post..Lead Nurturing: Offering Content Based on Visitors’ Buying Phase

By: Commercial coffe grinder

Commercial coffe grinder — Fri, 23 Jan 2009 14:45:35 +0000

Using white papers as a form of link bait could bring traffic and links to ones website.

By: health retreat

health retreat — Fri, 23 Jan 2009 09:08:31 +0000

very nice thinking . No doubt, Search engine play a major role in solving of business problem But after all white papers also has its unique identification for research work

By: Online Marketing Agency

Online Marketing Agency — Thu, 22 Jan 2009 08:43:38 +0000

Nice Michael, i found the article very informative. Clearly, there are points in your post So, more conferencing using the latest technology over white paper role in search.

By: J.D. Meier

J.D. Meier — Wed, 21 Jan 2009 08:23:16 +0000

With info overload, white paper is a good distinction, along with brand. J.D. Meier's last blog post..Reward Yourself in the Moment