The vast majority of small business owners have a real problem; finding new business. Or so claims a new study.
“A majority of small-business owners (59.1%) said generating and retaining customers is the toughest marketing challenge they face,” according to a study performed by the Yellow Pages Association and published in B2B Magazine. (Yes, some people STILL use the yellow pages).
There is one solution that small businesses can employ.
Try giving away a white paper and advertising it on the Internet (rather than in the Yellow Pages).
For example, if you sell garden tools, you could put a white paper together that talks about how to keep your grass green year round. This will draw interest to your company and ultimately convert some of those folks into customers that purchase your unique grass-related products.
While it’s most likely true that small businesses that advertise in the Yellow Pages are very local and regional, this strategy works best for small businesses that sell products without a geographical limitation.
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