If you sell any type of information products, what I am about to mention is a brilliant strategy to build your list AND develop strong affiliate partners.

Now, first let me admit that I did NOT come up with this, rather my good friend Bob Bly did (author of 70+ books).

Here’s the strategy (which I think is VERY sound).

Step 1: Take one of your info products that you typically bundle with other products as a bonus.  It must have a price tag on it.  Let’s say $39.

Step 2: Approach someone with a big list.

Step 3: Offer to provide the product to their readers at half-off the regular price.

Step 4 (this is the big one):  Give the potential partner 100% of sales he/she generates from his/her list.  So if you offer your $39 product for only $19.5 and that partner sells 1000 units, the revenue to the partner is $19,500 and to you: a big fat zero.

Step 5: Welcome the new buying customers to your list.  You now have a bunch of new “buyers” on your list who you can make money off over the lifetime of the customer.

Main Benefit: Everyone wins.  You get a bigger list of people willing to purchase, your partner gets great money and the partner’s readers get a great deal.

If you want to learn more about this strategy, read Bob Bly’s free ebook on the subject (no registration) here: http://theinternetlossleaderstrategy.com/LossLeaders_Final.pdf

What do you think about this??  Lets hear from you.

This entry was posted on Thursday, December 18th, 2008 at 7:56 am and is filed under Lead Generation, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.