If you sell any type of information products, what I am about to mention is a brilliant strategy to build your list AND develop strong affiliate partners.
Now, first let me admit that I did NOT come up with this, rather my good friend Bob Bly did (author of 70+ books).
Here’s the strategy (which I think is VERY sound).
Step 1: Take one of your info products that you typically bundle with other products as a bonus. It must have a price tag on it. Let’s say $39.
Step 2: Approach someone with a big list.
Step 3: Offer to provide the product to their readers at half-off the regular price.
Step 4 (this is the big one): Give the potential partner 100% of sales he/she generates from his/her list. So if you offer your $39 product for only $19.5 and that partner sells 1000 units, the revenue to the partner is $19,500 and to you: a big fat zero.
Step 5: Welcome the new buying customers to your list. You now have a bunch of new “buyers” on your list who you can make money off over the lifetime of the customer.
Main Benefit: Everyone wins. You get a bigger list of people willing to purchase, your partner gets great money and the partner’s readers get a great deal.
If you want to learn more about this strategy, read Bob Bly’s free ebook on the subject (no registration) here: http://theinternetlossleaderstrategy.com/LossLeaders_Final.pdf
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