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4 Halloween Marketing Lessons

By Michael Stelzner

For the past few years I have been writing about what businesses and writers can learn from Halloween.

So for the third year, I’d like to share some marketing tips that stem from Halloween:

  • Treat them like family: Although complete strangers are knocking on your door, treat them like family and they’ll remember you.
  • Give unconditionally: Giving without any expected return can actually bring more to your business than you realize.  Try going over the top with prospects and they will hold you in high esteem.
  • Be nice: Don’t scare people away from your door or they may never return.
  • A bonus: Remember that the rewards are not to be ate in a single sitting.

Ding Dong: What are some other lessons we marketers OR writers can learn from Halloween?

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This entry was posted on Thursday, October 30th, 2008 at 1:34 pm and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

10 Responses to “4 Halloween Marketing Lessons”

  1. Ntarugera FrançoisNo Gravatar Says:
    October 31st, 2008 at 4:12 am

    Mike:

    Delivering good services without any return always brings more people closer to you than ever. That is what you call to be nice.

    Ntarugera François

  2. catNo Gravatar Says:
    November 3rd, 2008 at 7:41 am

    A good treatment to people is very nice but anyway beware of strangers

  3. Natalie BrahanNo Gravatar Says:
    November 3rd, 2008 at 8:21 am

    Nice tips. especially the one about treating the strangers like family members.

  4. Nature's Sunshine GirlNo Gravatar Says:
    November 6th, 2008 at 8:18 am

    I like the way you made Halloween (which should be a scary season) sound like Christmas. Yes, giving without expecting something in return is a good business technique. Customers will always remember your warmth and will come back to you again and again and again… :)
    Nature’s Sunshine Girl’s last blog post..Thai-Go Juice Drink - a daily dose of longevity

  5. LexliNo Gravatar Says:
    November 7th, 2008 at 4:13 am

    Interesting opinion. Thanks.

  6. Tax MastersNo Gravatar Says:
    November 9th, 2008 at 2:32 pm

    It should be noted that the more you share about YOURSELF with your audience the more they will feel closer to you and feel as if they “know” you. So, from this standpoint, you can create that “family” like atmosphere you are talking about here by simply doing this…I have found it works wonders with me and my list.

  7. Goran GiertzNo Gravatar Says:
    November 10th, 2008 at 9:21 am

    Great outlook. I didn’t realize how much similarity there is between marketing and halloween.

  8. daidamiaNo Gravatar Says:
    December 4th, 2008 at 12:00 am

    Really great tips and i think it’s not that easy to welcome the strangers as our friends.But we need to try atleast……..Thanks for the tips for Halloween.

    daidamia’s last blog post..After School Clubs, LAMDA and University Entrance

  9. Custom Web DesignNo Gravatar Says:
    January 5th, 2009 at 4:07 am

    i would say fresh topic, Halloween tips helpful to welcome strangers but its not so easy, your tips useful by marketing point of view specially for Halloween….

  10. Promotional Pens GuyNo Gravatar Says:
    January 23rd, 2009 at 10:44 am

    Your last tip about a bonus should really be used by the Wall Street guys. Greedy, greedy. Doing things like there is no tomorrow.

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