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4 Halloween Marketing Lessons

By Michael Stelzner

For the past few years I have been writing about what businesses and writers can learn from Halloween.

So for the third year, I’d like to share some marketing tips that stem from Halloween:

  • Treat them like family: Although complete strangers are knocking on your door, treat them like family and they’ll remember you.
  • Give unconditionally: Giving without any expected return can actually bring more to your business than you realize.  Try going over the top with prospects and they will hold you in high esteem.
  • Be nice: Don’t scare people away from your door or they may never return.
  • A bonus: Remember that the rewards are not to be ate in a single sitting.

Ding Dong: What are some other lessons we marketers OR writers can learn from Halloween?

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This entry was posted on Thursday, October 30th, 2008 at 1:34 pm and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

  • Your last tip about a bonus should really be used by the Wall Street guys. Greedy, greedy. Doing things like there is no tomorrow.
  • i would say fresh topic, Halloween tips helpful to welcome strangers but its not so easy, your tips useful by marketing point of view specially for Halloween....
  • Really great tips and i think it's not that easy to welcome the strangers as our friends.But we need to try atleast........Thanks for the tips for Halloween.

    <abbr>daidamia's last blog post..After School Clubs, LAMDA and University Entrance</abbr>
  • Great outlook. I didn't realize how much similarity there is between marketing and halloween.
  • It should be noted that the more you share about YOURSELF with your audience the more they will feel closer to you and feel as if they "know" you. So, from this standpoint, you can create that "family" like atmosphere you are talking about here by simply doing this...I have found it works wonders with me and my list.
  • Interesting opinion. Thanks.
  • I like the way you made Halloween (which should be a scary season) sound like Christmas. Yes, giving without expecting something in return is a good business technique. Customers will always remember your warmth and will come back to you again and again and again... :)

    <abbr>Nature's Sunshine Girl's last blog post..Thai-Go Juice Drink - a daily dose of longevity</abbr>
  • Nice tips. especially the one about treating the strangers like family members.
  • cat
    A good treatment to people is very nice but anyway beware of strangers
  • Ntarugera François
    Mike:

    Delivering good services without any return always brings more people closer to you than ever. That is what you call to be nice.

    Ntarugera François
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