Comments on: Should You Put a $ Sign on Your White Papers? http://www.writingwhitepapers.com/blog/2008/08/25/should-you-put-a-sign-on-your-white-papers/ Everything about writing and marketing white papers Wed, 08 Feb 2012 22:00:15 +0000 http://wordpress.org/?v=2.3.1 By: Jackson http://www.writingwhitepapers.com/blog/2008/08/25/should-you-put-a-sign-on-your-white-papers/#comment-61730 Jackson Wed, 18 Mar 2009 08:49:37 +0000 http://www.writingwhitepapers.com/blog/2008/08/25/should-you-put-a-sign-on-your-white-papers/#comment-61730 I would not put it down solely to P2P. P2P has so much publicity because of TV adverts like the ringtones and music ones, as well as irresponsible radio DJs and some search engines. I would not put it down solely to P2P. P2P has so much publicity because of TV adverts like the ringtones and music ones, as well as irresponsible radio DJs and some search engines.

]]> By: Mark http://www.writingwhitepapers.com/blog/2008/08/25/should-you-put-a-sign-on-your-white-papers/#comment-61629 Mark Mon, 02 Mar 2009 08:32:04 +0000 http://www.writingwhitepapers.com/blog/2008/08/25/should-you-put-a-sign-on-your-white-papers/#comment-61629 I agree Jason, the idea of free data and piracy is mainly attributed to P2P. It is so easy for people to access any of their favorite games, music and videos for the cost of a few minutes download time. The effect is that more people believe data should be cheaper or free. I agree Jason, the idea of free data and piracy is mainly attributed to P2P. It is so easy for people to access any of their favorite games, music and videos for the cost of a few minutes download time. The effect is that more people believe data should be cheaper or free.

]]> By: Jason http://www.writingwhitepapers.com/blog/2008/08/25/should-you-put-a-sign-on-your-white-papers/#comment-61202 Jason Mon, 19 Jan 2009 10:03:04 +0000 http://www.writingwhitepapers.com/blog/2008/08/25/should-you-put-a-sign-on-your-white-papers/#comment-61202 I agree with the above three strongly. Knowledge is power, and it should not be free. The internet has caused a lot of people to believe all electronic data should be free, whether this is because of the p2p craze or the belief that something that doesn't have a physical presence shouldn't be paid for, I don't know. I've read on another author's blogs that some people have the ignorance and cheek to ask them to write things for them for free. I agree with the above three strongly. Knowledge is power, and it should not be free. The internet has caused a lot of people to believe all electronic data should be free, whether this is because of the p2p craze or the belief that something that doesn’t have a physical presence shouldn’t be paid for, I don’t know. I’ve read on another author’s blogs that some people have the ignorance and cheek to ask them to write things for them for free.

]]> By: Bill http://www.writingwhitepapers.com/blog/2008/08/25/should-you-put-a-sign-on-your-white-papers/#comment-61112 Bill Mon, 05 Jan 2009 08:18:53 +0000 http://www.writingwhitepapers.com/blog/2008/08/25/should-you-put-a-sign-on-your-white-papers/#comment-61112 Anything that is quality and can enable its readers to benefit from it financially should have a price on it. If you are a fairly well known/qualified(?) writer and your works convey information on how to gain advantages in a market sector, business etc then you should be rewarded for your work. Anything that is quality and can enable its readers to benefit from it financially should have a price on it. If you are a fairly well known/qualified(?) writer and your works convey information on how to gain advantages in a market sector, business etc then you should be rewarded for your work.

]]> By: Bill http://www.writingwhitepapers.com/blog/2008/08/25/should-you-put-a-sign-on-your-white-papers/#comment-60994 Bill Mon, 15 Dec 2008 06:31:28 +0000 http://www.writingwhitepapers.com/blog/2008/08/25/should-you-put-a-sign-on-your-white-papers/#comment-60994 If you have something that is interesting or highly controversial then more often than not people will buy. Explore something you've never done or travel to a distant place and do research. The niche markets for this are things that require you to go out on a stretch, that's when you can leave the competition behind. If you have something that is interesting or highly controversial then more often than not people will buy. Explore something you’ve never done or travel to a distant place and do research. The niche markets for this are things that require you to go out on a stretch, that’s when you can leave the competition behind.

]]> By: Tom http://www.writingwhitepapers.com/blog/2008/08/25/should-you-put-a-sign-on-your-white-papers/#comment-60864 Tom Wed, 19 Nov 2008 08:34:54 +0000 http://www.writingwhitepapers.com/blog/2008/08/25/should-you-put-a-sign-on-your-white-papers/#comment-60864 I think if it is a reputable/well known company they can ofcourse put a price on their report or research paper. It is probably more difficult to achieve if you are an individual. A well established readership will always pay if they know that you produce quality. It is like with any product brand, better brand higher price but better quality (usually). I think if it is a reputable/well known company they can ofcourse put a price on their report or research paper. It is probably more difficult to achieve if you are an individual. A well established readership will always pay if they know that you produce quality. It is like with any product brand, better brand higher price but better quality (usually).

]]> By: owen http://www.writingwhitepapers.com/blog/2008/08/25/should-you-put-a-sign-on-your-white-papers/#comment-60509 owen Wed, 10 Sep 2008 16:21:46 +0000 http://www.writingwhitepapers.com/blog/2008/08/25/should-you-put-a-sign-on-your-white-papers/#comment-60509 Kosta, The secret to pricing is in the volume of purchases. A book publisher that sells 100,000 copies and shares 10% with the author of a $30 book writes you a check for $300,000. If 100 people order a report at $100 you will gross $10,000 and have expenses. If you share revenue with the Internet publisher at 50 percent each you would have a $5,000 payday. The secret is in defining the total potential "buy-in" market and research what the going rate is in that / those markets and price accordingly to attain the highest volume profit matrix. Also those names are a potential source of added revenue. Owen mentor-one@usa.net Kosta,

The secret to pricing is in the volume of purchases. A book publisher that sells 100,000 copies and shares 10% with the author of a $30 book writes you a check for $300,000. If 100 people order a report at $100 you will gross $10,000 and have expenses. If you share revenue with the Internet publisher at 50 percent each you would have a $5,000 payday. The secret is in defining the total potential “buy-in” market and research what the going rate is in that / those markets and price accordingly to attain the highest volume profit matrix. Also those names are a potential source of added revenue.

Owen
mentor-one@usa.net

]]> By: Kosta Kontos http://www.writingwhitepapers.com/blog/2008/08/25/should-you-put-a-sign-on-your-white-papers/#comment-60508 Kosta Kontos Wed, 10 Sep 2008 15:22:29 +0000 http://www.writingwhitepapers.com/blog/2008/08/25/should-you-put-a-sign-on-your-white-papers/#comment-60508 I'm more curious about how companies can justify the prices they slap on reports. If I walk into a local bookstore, I can purcahse a 300-page book, whose author spent a great deal of time researching, for under $30, Yet online I've seen 3-page reports being sold for $300. What gives? I’m more curious about how companies can justify the prices they slap on reports.

If I walk into a local bookstore, I can purcahse a 300-page book, whose author spent a great deal of time researching, for under $30, Yet online I’ve seen 3-page reports being sold for $300.

What gives?

]]> By: Michael Stelzner http://www.writingwhitepapers.com/blog/2008/08/25/should-you-put-a-sign-on-your-white-papers/#comment-60505 Michael Stelzner Wed, 10 Sep 2008 12:59:20 +0000 http://www.writingwhitepapers.com/blog/2008/08/25/should-you-put-a-sign-on-your-white-papers/#comment-60505 Kosta - I have no problem with selling reports online. Just don't call it a white paper. Kosta - I have no problem with selling reports online. Just don’t call it a white paper.

]]> By: Kosta Kontos http://www.writingwhitepapers.com/blog/2008/08/25/should-you-put-a-sign-on-your-white-papers/#comment-60504 Kosta Kontos Wed, 10 Sep 2008 11:21:31 +0000 http://www.writingwhitepapers.com/blog/2008/08/25/should-you-put-a-sign-on-your-white-papers/#comment-60504 Hi Mike Thank you for sharing your thoughts; I now understand the difference between a white paper and a report. Now following on from Owen's idea above, what is your opinion on selling reports online? Lets assume I want to earn income by conducting research and publishing my findings online; what would you say is a good business model to follow? I've been looking at websites such as Gartner's and I find it deeply interesting that they sell 5-page reports for hundreds of dollars. What are your thoughts on this? Pardon the loaded question; perhaps this warrants a follow-up blog-post. Cheers from Cape Town. Hi Mike

Thank you for sharing your thoughts; I now understand the difference between a white paper and a report.

Now following on from Owen’s idea above, what is your opinion on selling reports online?

Lets assume I want to earn income by conducting research and publishing my findings online; what would you say is a good business model to follow? I’ve been looking at websites such as Gartner’s and I find it deeply interesting that they sell 5-page reports for hundreds of dollars.

What are your thoughts on this? Pardon the loaded question; perhaps this warrants a follow-up blog-post.

Cheers from Cape Town.

]]>