Comments on: Bad Mouth Your Products For White Paper Success?? http://www.writingwhitepapers.com/blog/2008/08/21/bad-white-paper/ Everything about writing and marketing white papers Wed, 08 Feb 2012 15:36:55 +0000 http://wordpress.org/?v=2.3.1 By: Owen http://www.writingwhitepapers.com/blog/2008/08/21/bad-white-paper/#comment-60415 Owen Wed, 03 Sep 2008 13:46:25 +0000 http://www.writingwhitepapers.com/blog/2008/08/21/bad-white-paper/#comment-60415 We could consider the teaser approach and let people read freely a segment of the white paper for free and gain value from that segment. Then in order to receive the full value they could buy an unlock code by clicking the Paypal Icon and the balance of the document would unscramble. Just a thought on how to do it with a value involved in advance of payment. Owen mentor-one@usa.net We could consider the teaser approach and let people read freely a segment of the white paper for free and gain value from that segment. Then in order to receive the full value they could buy an unlock code by clicking the Paypal Icon and the balance of the document would unscramble. Just a thought on how to do it with a value involved in advance of payment.

Owen
mentor-one@usa.net

]]> By: Natalie Brahan http://www.writingwhitepapers.com/blog/2008/08/21/bad-white-paper/#comment-60411 Natalie Brahan Wed, 03 Sep 2008 08:48:42 +0000 http://www.writingwhitepapers.com/blog/2008/08/21/bad-white-paper/#comment-60411 It is much better to be neutral as it will sound too rough 'buy this or that product' for the readers. Everyone who will be intrerested will purchase for sure' It is much better to be neutral as it will sound too rough ‘buy this or that product’ for the readers. Everyone who will be intrerested will purchase for sure’

]]> By: Shane http://www.writingwhitepapers.com/blog/2008/08/21/bad-white-paper/#comment-60161 Shane Wed, 27 Aug 2008 04:09:50 +0000 http://www.writingwhitepapers.com/blog/2008/08/21/bad-white-paper/#comment-60161 I agree, in promoting a product we better make neutral review. I think most customer will put "wall" when they hear common promoting words, such as buy this bla bla bla, or this product is the best bla bla bla. But, when they know the complete and true information about a product they will decide them self to buy it if they found it suit to their need. I believe customer who decide to buy a product because of our promotion words and at the end they found that the product isn't really suit to them, they will hear us no more. I agree, in promoting a product we better make neutral review. I think most customer will put “wall” when they hear common promoting words, such as buy this bla bla bla, or this product is the best bla bla bla. But, when they know the complete and true information about a product they will decide them self to buy it if they found it suit to their need. I believe customer who decide to buy a product because of our promotion words and at the end they found that the product isn’t really suit to them, they will hear us no more.

]]> By: Ntarugera François http://www.writingwhitepapers.com/blog/2008/08/21/bad-white-paper/#comment-60153 Ntarugera François Tue, 26 Aug 2008 16:57:25 +0000 http://www.writingwhitepapers.com/blog/2008/08/21/bad-white-paper/#comment-60153 Mike: If you are appreciating what Goran say, then you understand that the selling psychology has been always there. But people shifted the key element of the best selling strategy into bad mouth for business success not only for white papers. I've been performing with news business I know what you are talking about. People prefer big mouth rather than following marketing ethics. Sad but amazing to death! Ntarugera Mike:

If you are appreciating what Goran say, then you understand that the selling psychology has been always there. But people shifted the key element of the best selling strategy into bad mouth for business success not only for white papers. I’ve been performing with news business I know what you are talking about. People prefer big mouth rather than following marketing ethics.

Sad but amazing to death!

Ntarugera

]]> By: Goran Giertz http://www.writingwhitepapers.com/blog/2008/08/21/bad-white-paper/#comment-60142 Goran Giertz Mon, 25 Aug 2008 13:54:26 +0000 http://www.writingwhitepapers.com/blog/2008/08/21/bad-white-paper/#comment-60142 Well that's playing reverse psychology with the market. It will most definitely come off as sincere and refreshing to the usual advertising mumbo jumbo that sells the product as flawless and for everyone. It's quite a great concept Well that’s playing reverse psychology with the market. It will most definitely come off as sincere and refreshing to the usual advertising mumbo jumbo that sells the product as flawless and for everyone. It’s quite a great concept

]]> By: Owen http://www.writingwhitepapers.com/blog/2008/08/21/bad-white-paper/#comment-60134 Owen Sat, 23 Aug 2008 14:12:06 +0000 http://www.writingwhitepapers.com/blog/2008/08/21/bad-white-paper/#comment-60134 Most every product or service begins life by focusing in on the market niche that they want to enter, get a foothold in or dominate. Other niches develop as the uses and modifications are adjusted to address those markets. Further to the point there are a variety of methodologies to address thoose markets such as price point, quality, value etc. By focusing on what a client business does well and slanting the areas that it doesn't compete well in [price vs quality] so that what appears as negative to some, in reality appears to the target market as logical reasons to purchase. By considering this use of "percieved negatives" we can craft papers that appeal to the market our client is focused on addressing. In other words, all market approaches have intrinsic trade offs such as [price vs quality, price vs features and add ons etc. Mike, isn't bad mouthing a merely a strong word for informed consumer marketing:-) Owen Most every product or service begins life by focusing in on the market niche that they want to enter, get a foothold in or dominate. Other niches develop as the uses and modifications are adjusted to address those markets. Further to the point there are a variety of methodologies to address thoose markets such as price point, quality, value etc.

By focusing on what a client business does well and slanting the areas that it doesn’t compete well in [price vs quality] so that what appears as negative to some, in reality appears to the target market as logical reasons to purchase. By considering this use of “percieved negatives” we can craft papers that appeal to the market our client is focused on addressing. In other words, all market approaches have intrinsic trade offs such as [price vs quality, price vs features and add ons etc.

Mike, isn’t bad mouthing a merely a strong word for informed consumer marketing:-)

Owen

]]> By: Dan http://www.writingwhitepapers.com/blog/2008/08/21/bad-white-paper/#comment-60133 Dan Sat, 23 Aug 2008 12:40:40 +0000 http://www.writingwhitepapers.com/blog/2008/08/21/bad-white-paper/#comment-60133 Maintaining that one's product is the perfect solution for every reader is counter-productive -- it shifts the whitepaper into the puffery zone, with no room for shades of gray or appropriateness of fit. It also insults the reader's intelligence! That said, it's not necessary to "bad-mouth" one's product to make clear that a particular kind of prospect with a specific need will benefit the most. Maintaining that one’s product is the perfect solution for every reader is counter-productive — it shifts the whitepaper into the puffery zone, with no room for shades of gray or appropriateness of fit. It also insults the reader’s intelligence! That said, it’s not necessary to “bad-mouth” one’s product to make clear that a particular kind of prospect with a specific need will benefit the most.

]]> By: Owen http://www.writingwhitepapers.com/blog/2008/08/21/bad-white-paper/#comment-60130 Owen Sat, 23 Aug 2008 00:49:57 +0000 http://www.writingwhitepapers.com/blog/2008/08/21/bad-white-paper/#comment-60130 This reminds me of an ageless sales tactic from the old days. We called the approach the Ben Franklin. In this approach the sales person would enumerate the pluses and the minuses of two or more products/services by drawing a line down a sheet of paper and listing the good, bad and ugly factors of their offering and that of the alternative. By weighing all the factors a customer could add up the pluses and the minuses thereby forming an informed decision on the purchase. It is good psychology to point out both good and bad factors involved in a potential purchases because that establishes a sense of credibility for your white paper. It goes without saying that in the writing pluses should outweigh negatives if you intend to get paid for your work and not produce waste paper;-) Owen mentor-one@usa.net This reminds me of an ageless sales tactic from the old days. We called the approach the Ben Franklin. In this approach the sales person would enumerate the pluses and the minuses of two or more products/services by drawing a line down a sheet of paper and listing the good, bad and ugly factors of their offering and that of the alternative. By weighing all the factors a customer could add up the pluses and the minuses thereby forming an informed decision on the purchase. It is good psychology to point out both good and bad factors involved in a potential purchases because that establishes a sense of credibility for your white paper. It goes without saying that in the writing pluses should outweigh negatives if you intend to get paid for your work and not produce waste paper;-)

Owen
mentor-one@usa.net

]]> By: Stephen Wertzbaugher http://www.writingwhitepapers.com/blog/2008/08/21/bad-white-paper/#comment-60127 Stephen Wertzbaugher Fri, 22 Aug 2008 16:45:30 +0000 http://www.writingwhitepapers.com/blog/2008/08/21/bad-white-paper/#comment-60127 To me, the idea of bad-mouthing your own product in your white paper smacks of reverse psychology, where you tell someone the opposite of what you want him or her to actually do. Under certain circumstances, this may be appropriate, but in a business situation, where you are promoting your own product, I don't think it is appropriate. If you have given your white paper a compelling title and crafted it properly then your prospect should already be qualified when he or she reads it. Will you convert 100% of your qualified leads? No, you won't, not even using reverse psychology. But that's what makes things exciting. To me, the idea of bad-mouthing your own product in your white paper smacks of reverse psychology, where you tell someone the opposite of what you want him or her to actually do. Under certain circumstances, this may be appropriate, but in a business situation, where you are promoting your own product, I don’t think it is appropriate. If you have given your white paper a compelling title and crafted it properly then your prospect should already be qualified when he or she reads it. Will you convert 100% of your qualified leads? No, you won’t, not even using reverse psychology. But that’s what makes things exciting.

]]> By: Ntarugera François http://www.writingwhitepapers.com/blog/2008/08/21/bad-white-paper/#comment-60126 Ntarugera François Fri, 22 Aug 2008 12:54:00 +0000 http://www.writingwhitepapers.com/blog/2008/08/21/bad-white-paper/#comment-60126 Mike: I'm always convinced that the bad mouth comes when you start being critical of what other are doing rather than showing what you are able to do than them. Leave space& independence for people to choose. At least shows how wise& professional you are. You don't leave fire behind you because you know that you will come back using the same road. Ntarugera François Mike:

I’m always convinced that the bad mouth comes when you start being critical of what other are doing rather than showing what you are able to do than them. Leave space& independence for people to choose.

At least shows how wise& professional you are. You don’t leave fire behind you because you know that you will come back using the same road.

Ntarugera François

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