Comments on: Should it always be called a “white paper” ?? http://www.writingwhitepapers.com/blog/2008/08/06/whats-in-a-name/ Everything about writing and marketing white papers Wed, 08 Feb 2012 15:38:44 +0000 http://wordpress.org/?v=2.3.1 By: Email Marketing Solutions http://www.writingwhitepapers.com/blog/2008/08/06/whats-in-a-name/#comment-61525 Email Marketing Solutions Wed, 11 Feb 2009 19:46:18 +0000 http://www.writingwhitepapers.com/blog/2008/08/06/whats-in-a-name/#comment-61525 I would think that one would most definitely have to spice the name up to make it eye catching or ear catching. White sounds so boring, in my opinion. <a href="http://www.majon.com/safeannounce" rel="nofollow"> Email Marketing Solutions</a> I would think that one would most definitely have to spice the name up to make it eye catching or ear catching. White sounds so boring, in my opinion.

Email Marketing Solutions

]]> By: Paula http://www.writingwhitepapers.com/blog/2008/08/06/whats-in-a-name/#comment-60165 Paula Wed, 27 Aug 2008 15:18:03 +0000 http://www.writingwhitepapers.com/blog/2008/08/06/whats-in-a-name/#comment-60165 I agree with Justin. From my experience the term white paper is not known to the audience. I don't think it is a negative think just not common knowledge. I agree with Justin. From my experience the term white paper is not known to the audience. I don’t think it is a negative think just not common knowledge.

]]> By: Natalie Brahan http://www.writingwhitepapers.com/blog/2008/08/06/whats-in-a-name/#comment-60081 Natalie Brahan Sat, 16 Aug 2008 20:22:14 +0000 http://www.writingwhitepapers.com/blog/2008/08/06/whats-in-a-name/#comment-60081 I think white paper is the very name that should be used for any audience. I think white paper is the very name that should be used for any audience.

]]> By: Susan Weiner http://www.writingwhitepapers.com/blog/2008/08/06/whats-in-a-name/#comment-60078 Susan Weiner Sat, 16 Aug 2008 15:47:38 +0000 http://www.writingwhitepapers.com/blog/2008/08/06/whats-in-a-name/#comment-60078 In the financial arena, many white papers are aimed at individuals who have no idea what a white paper is. Thus, it's better to avoid the term for this audience. In the financial arena, many white papers are aimed at individuals who have no idea what a white paper is. Thus, it’s better to avoid the term for this audience.

]]> By: Justin Smith | Searching Solutions http://www.writingwhitepapers.com/blog/2008/08/06/whats-in-a-name/#comment-60031 Justin Smith | Searching Solutions Mon, 11 Aug 2008 17:04:54 +0000 http://www.writingwhitepapers.com/blog/2008/08/06/whats-in-a-name/#comment-60031 Thanks for the input. I generally agree, but I still feel that there has been a shift in people's thinking/understanding/perception of what a white paper is. Many times when I talk to people, they either: 1)don't know what one is or 2)think it's some type of marketing piece or 3)somehow mis-understand what one is. Maybe I'm just talking to the wrong people ;-) Thanks for the input. I generally agree, but I still feel that there has been a shift in people’s thinking/understanding/perception of what a white paper is.

Many times when I talk to people, they either: 1)don’t know what one is or 2)think it’s some type of marketing piece or 3)somehow mis-understand what one is.

Maybe I’m just talking to the wrong people ;-)

]]> By: Michael Stelzner http://www.writingwhitepapers.com/blog/2008/08/06/whats-in-a-name/#comment-60027 Michael Stelzner Mon, 11 Aug 2008 16:10:18 +0000 http://www.writingwhitepapers.com/blog/2008/08/06/whats-in-a-name/#comment-60027 Justin; I see no such negative bias with the term white paper. I think it fully depends on the familiarity the audience has with the term. While many white papers do shout "buy our product," the good ones do not. Mike Justin;

I see no such negative bias with the term white paper. I think it fully depends on the familiarity the audience has with the term.

While many white papers do shout “buy our product,” the good ones do not.

Mike

]]> By: Justin Smith | Searching Solutions http://www.writingwhitepapers.com/blog/2008/08/06/whats-in-a-name/#comment-60025 Justin Smith | Searching Solutions Mon, 11 Aug 2008 14:53:37 +0000 http://www.writingwhitepapers.com/blog/2008/08/06/whats-in-a-name/#comment-60025 I kind of agree with Bob. White paper shouts "buy our product", "read our solution", "look at our marketing hype"... I think people are just getting too jaded about the term, and publishers need to start thinking out of the box. I'm kind of interested to see what you think Michael... I kind of agree with Bob. White paper shouts “buy our product”, “read our solution”, “look at our marketing hype”… I think people are just getting too jaded about the term, and publishers need to start thinking out of the box.

I’m kind of interested to see what you think Michael…

]]> By: peter http://www.writingwhitepapers.com/blog/2008/08/06/whats-in-a-name/#comment-60009 peter Fri, 08 Aug 2008 16:50:12 +0000 http://www.writingwhitepapers.com/blog/2008/08/06/whats-in-a-name/#comment-60009 From my point of view ''White Paper' is the very name one should use. This paper aims solving the consumers' problems, gives hints in resolving this or that situation. Why should we call it by any other name??/ From my point of view ”White Paper’ is the very name one should use. This paper aims solving the consumers’ problems, gives hints in resolving this or that situation. Why should we call it by any other name??/

]]> By: Shane http://www.writingwhitepapers.com/blog/2008/08/06/whats-in-a-name/#comment-60006 Shane Fri, 08 Aug 2008 06:30:43 +0000 http://www.writingwhitepapers.com/blog/2008/08/06/whats-in-a-name/#comment-60006 I guess the term white paper has given good impression to customers. This has been known as tool that help customer to solve their problem, although actually it is also soft marketing tools. I don't find have any reason to change the term, especially if the target reader is customer. I guess the term white paper has given good impression to customers. This has been known as tool that help customer to solve their problem, although actually it is also soft marketing tools. I don’t find have any reason to change the term, especially if the target reader is customer.

]]> By: Nicole http://www.writingwhitepapers.com/blog/2008/08/06/whats-in-a-name/#comment-60003 Nicole Fri, 08 Aug 2008 03:12:24 +0000 http://www.writingwhitepapers.com/blog/2008/08/06/whats-in-a-name/#comment-60003 I agree with Rick and Stephen - either terms work - it just depends on your target reader / industry. I agree with Rick and Stephen - either terms work - it just depends on your target reader / industry.

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