Comments on: Who Should You Interview (when writing)? http://www.writingwhitepapers.com/blog/2008/08/04/interviewing-people/ Everything about writing and marketing white papers Wed, 08 Sep 2010 04:30:55 +0000 http://wordpress.org/?v=2.3.1 By: Ntarugera François http://www.writingwhitepapers.com/blog/2008/08/04/interviewing-people/#comment-61456 Ntarugera François Thu, 05 Feb 2009 13:20:14 +0000 http://www.writingwhitepapers.com/blog/2008/08/04/interviewing-people/#comment-61456 Mike: It is my in view that we should interview anybodythat will attract your audiences. But you can also interview anyone that is the angle of what people are doing Ntarugera Mike:

It is my in view that we should interview anybodythat will attract your audiences. But you can also interview anyone that is the angle of what people are doing

Ntarugera

]]> By: Jim Black http://www.writingwhitepapers.com/blog/2008/08/04/interviewing-people/#comment-60663 Jim Black Wed, 01 Oct 2008 07:40:43 +0000 http://www.writingwhitepapers.com/blog/2008/08/04/interviewing-people/#comment-60663 I have to agree with a few posters that customers are often the source of unique insights. Jim I have to agree with a few posters that customers are often the source of unique insights.

Jim

]]> By: Ntarugera François http://www.writingwhitepapers.com/blog/2008/08/04/interviewing-people/#comment-60100 Ntarugera François Mon, 18 Aug 2008 18:13:04 +0000 http://www.writingwhitepapers.com/blog/2008/08/04/interviewing-people/#comment-60100 Mike: Whoever denies the consumers as key information holders are far away from information realities. But we have to move forward and combine both producers and consumers if we want to deal with information management. A great combination of information comes we really that industry as a development pillar in all sectors. What will without information? Ntarugera François Mike:

Whoever denies the consumers as key information holders are far away from information realities. But we have to move forward and combine both producers and consumers if we want to deal with information management.

A great combination of information comes we really that industry as a development pillar in all sectors.

What will without information?

Ntarugera François

]]> By: Natalie Brahan http://www.writingwhitepapers.com/blog/2008/08/04/interviewing-people/#comment-60082 Natalie Brahan Sat, 16 Aug 2008 20:23:24 +0000 http://www.writingwhitepapers.com/blog/2008/08/04/interviewing-people/#comment-60082 Don'r forget about consumers, sometimes they can provide you with agreat piece of information or idea Don’r forget about consumers, sometimes they can provide you with agreat piece of information or idea

]]> By: Michael Stelzner http://www.writingwhitepapers.com/blog/2008/08/04/interviewing-people/#comment-60058 Michael Stelzner Thu, 14 Aug 2008 14:03:17 +0000 http://www.writingwhitepapers.com/blog/2008/08/04/interviewing-people/#comment-60058 Hi All; Check out this cool photo cartoon on this very topic: http://plushiesinaction.com/2008/08/14/interviews-for-white-papers/ Mike Hi All;

Check out this cool photo cartoon on this very topic:

http://plushiesinaction.com/2008/08/14/interviews-for-white-papers/

Mike

]]> By: Ntarugera François http://www.writingwhitepapers.com/blog/2008/08/04/interviewing-people/#comment-60015 Ntarugera François Sat, 09 Aug 2008 11:04:51 +0000 http://www.writingwhitepapers.com/blog/2008/08/04/interviewing-people/#comment-60015 Mike: I thank you very much for your recommendation of Peter. I somehow agree with him but I do not agree with him that : Chances are always there for the people who knows how to deal with them. In most of cases, projects fail just because we do fail to trace genuine information, and when we get such chances we never handle them for both interests because we need to keep such good relations for a long term business with information people.That is what sales is for. Ntarugera François Mike:

I thank you very much for your recommendation of Peter. I somehow agree with him but I do not agree with him that : Chances are always there for the people who knows how to deal with them. In most of cases, projects fail just because we do fail to trace genuine information, and when we get such chances we never handle them for both interests because we need to keep such good relations for a long term business with information people.That is what sales is for.

Ntarugera François

]]> By: peter http://www.writingwhitepapers.com/blog/2008/08/04/interviewing-people/#comment-60010 peter Fri, 08 Aug 2008 16:50:49 +0000 http://www.writingwhitepapers.com/blog/2008/08/04/interviewing-people/#comment-60010 I totally agree with Shane and Jasmine Lim. While doing a white paper it will be not bad in addition with salespeople, product directors, marketing people, book writers and bloggers to interview the customers. In most cases you have a chance to get very useful information for your project. I totally agree with Shane and Jasmine Lim. While doing a white paper it will be not bad in addition with salespeople, product directors, marketing people, book writers and bloggers to interview the customers. In most cases you have a chance to get very useful information for your project.

]]> By: Shane http://www.writingwhitepapers.com/blog/2008/08/04/interviewing-people/#comment-59992 Shane Thu, 07 Aug 2008 11:12:12 +0000 http://www.writingwhitepapers.com/blog/2008/08/04/interviewing-people/#comment-59992 I know I'm late now to suggest adding customer into the list. But honestly, the first time I read the title of this article the first word in my mind was customer. We try to offer solution to customer through our writing. Therefore, an interview with customer is important. I know I’m late now to suggest adding customer into the list. But honestly, the first time I read the title of this article the first word in my mind was customer. We try to offer solution to customer through our writing. Therefore, an interview with customer is important.

]]> By: Michael Stelzner http://www.writingwhitepapers.com/blog/2008/08/04/interviewing-people/#comment-59977 Michael Stelzner Wed, 06 Aug 2008 13:41:28 +0000 http://www.writingwhitepapers.com/blog/2008/08/04/interviewing-people/#comment-59977 Jasmine; Very interesting link. Thanks for providing it! Mike Jasmine;

Very interesting link. Thanks for providing it!

Mike

]]> By: Jasmine Lim http://www.writingwhitepapers.com/blog/2008/08/04/interviewing-people/#comment-59971 Jasmine Lim Wed, 06 Aug 2008 08:50:51 +0000 http://www.writingwhitepapers.com/blog/2008/08/04/interviewing-people/#comment-59971 To Maria: Yes I absolutely agree with you that CUSTOMERS are perhaps the best resource for feedback because they are the people Marketers need to convince. I've worked on several white papers as a B2B lead generation tool and even approached PROSPECTS for their first hand experience in their buying process. Customer quotes on white papers have to be used carefully, as it could have a negative effect. Unlike case studies, I try to avoid using customer quotes on white papers because it becomes all too "salesy". I can already see eyes rolling because people are thinking it's a "disguised" white paper when it's actually just-another-marketing-message. I found this Using Testimonials Effectively webinar by Marketing Experiments very really useful: http://www.marketingexperiments.com/improving-website-conversion/using-testimonials-effectively.html Some unexpected findings there. -Jasmine To Maria:

Yes I absolutely agree with you that CUSTOMERS are perhaps the best resource for feedback because they are the people Marketers need to convince. I’ve worked on several white papers as a B2B lead generation tool and even approached PROSPECTS for their first hand experience in their buying process.

Customer quotes on white papers have to be used carefully, as it could have a negative effect. Unlike case studies, I try to avoid using customer quotes on white papers because it becomes all too “salesy”. I can already see eyes rolling because people are thinking it’s a “disguised” white paper when it’s actually just-another-marketing-message.

I found this Using Testimonials Effectively webinar by Marketing Experiments very really useful:
http://www.marketingexperiments.com/improving-website-conversion/using-testimonials-effectively.html
Some unexpected findings there.

-Jasmine

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