Comments on: Why The World is Tuning Out (and why you need to change) http://www.writingwhitepapers.com/blog/2008/07/15/why-the-world-is-tuning-out-and-why-you-need-to-change/ Everything about writing and marketing white papers Wed, 08 Sep 2010 04:33:48 +0000 http://wordpress.org/?v=2.3.1 By: Erika http://www.writingwhitepapers.com/blog/2008/07/15/why-the-world-is-tuning-out-and-why-you-need-to-change/#comment-59867 Erika Fri, 25 Jul 2008 07:18:17 +0000 http://www.writingwhitepapers.com/blog/2008/07/15/why-the-world-is-tuning-out-and-why-you-need-to-change/#comment-59867 "Focus on doing one or a few things exceptionally well... Tweak, enhance, expand and repeat." I don't know that I would completely ignore the margin of people that fall outside of your target market, only because a few minor additions to a campaign can grab a significant amount of attention. However... having said that, the quote that I pulled above really speaks volumes about something that people overlook. I think that sometimes the amount of exposure and the possibilities are overwhelming and people spend too much time trying to get a small piece of every pie, when going after a much larger chunk of one can be just as fulfilling. Nice post. :) “Focus on doing one or a few things exceptionally well… Tweak, enhance, expand and repeat.”

I don’t know that I would completely ignore the margin of people that fall outside of your target market, only because a few minor additions to a campaign can grab a significant amount of attention. However… having said that, the quote that I pulled above really speaks volumes about something that people overlook. I think that sometimes the amount of exposure and the possibilities are overwhelming and people spend too much time trying to get a small piece of every pie, when going after a much larger chunk of one can be just as fulfilling. Nice post. :)

]]> By: Lindsay http://www.writingwhitepapers.com/blog/2008/07/15/why-the-world-is-tuning-out-and-why-you-need-to-change/#comment-59852 Lindsay Wed, 23 Jul 2008 04:43:04 +0000 http://www.writingwhitepapers.com/blog/2008/07/15/why-the-world-is-tuning-out-and-why-you-need-to-change/#comment-59852 Excellent blog post. Though Seth Godin's books are aimed at marketers and companies with products, your readers might find them worth picking up too. (This post reminded me of a lot of what he writes about.) Excellent blog post.

Though Seth Godin’s books are aimed at marketers and companies with products, your readers might find them worth picking up too. (This post reminded me of a lot of what he writes about.)

]]> By: Ntarugera François http://www.writingwhitepapers.com/blog/2008/07/15/why-the-world-is-tuning-out-and-why-you-need-to-change/#comment-59850 Ntarugera François Tue, 22 Jul 2008 18:05:14 +0000 http://www.writingwhitepapers.com/blog/2008/07/15/why-the-world-is-tuning-out-and-why-you-need-to-change/#comment-59850 Obviously, as a Journalist who needs to be informed of what is going on around the world, I need a kind of specialization in ICT. That means I have to channel all channels surrounding the information that I want. But this requires money&time. But at the same time we don't need to surf around the existing information network.What we need is just to concetrate on few professionals that you have met along your way and your audience genuine information. If you find any information concerning a specific professional in information business who knows how to deal with it without spending so much money &time please let know.. It worth it to learn from him or her. Ntarugera François Obviously, as a Journalist who needs to be informed of what is going on around the world, I need a kind of specialization in ICT. That means I have to channel all channels surrounding the information that I want.

But this requires money&time. But at the same time we don’t need to surf around the existing information network.What we need is just to concetrate on few professionals that you have met along your way and your audience genuine information.

If you find any information concerning a specific professional in information business who knows how to deal with it without spending so much money &time please let know.. It worth it to learn from him or her.

Ntarugera François

]]> By: Jacques Snyman http://www.writingwhitepapers.com/blog/2008/07/15/why-the-world-is-tuning-out-and-why-you-need-to-change/#comment-59844 Jacques Snyman Mon, 21 Jul 2008 06:04:12 +0000 http://www.writingwhitepapers.com/blog/2008/07/15/why-the-world-is-tuning-out-and-why-you-need-to-change/#comment-59844 Specialization definitely seems like the most logical way around this absolute media saturation. The internet has provided us all with the opportunity to have a platform from which to broadcast our own unique service offerings to our targeted audience. Thank goodness for that! Specialization definitely seems like the most logical way around this absolute media saturation. The internet has provided us all with the opportunity to have a platform from which to broadcast our own unique service offerings to our targeted audience. Thank goodness for that!

]]> By: Sean Romanoff http://www.writingwhitepapers.com/blog/2008/07/15/why-the-world-is-tuning-out-and-why-you-need-to-change/#comment-59819 Sean Romanoff Fri, 18 Jul 2008 19:32:33 +0000 http://www.writingwhitepapers.com/blog/2008/07/15/why-the-world-is-tuning-out-and-why-you-need-to-change/#comment-59819 Specializing and finding a niche has made huge difference to me, and I talk about that in my own blog. It's allowed me to focus on the kind of writing I do best, and not surprisingly most enjoy. And it helped me focus on a market that I like to write about, too. A lot of business can be found that way, making marketing easier and growth quicker. Specializing and finding a niche has made huge difference to me, and I talk about that in my own blog.

It’s allowed me to focus on the kind of writing I do best, and not surprisingly most enjoy. And it helped me focus on a market that I like to write about, too.

A lot of business can be found that way, making marketing easier and growth quicker.

]]> By: Shane http://www.writingwhitepapers.com/blog/2008/07/15/why-the-world-is-tuning-out-and-why-you-need-to-change/#comment-59798 Shane Thu, 17 Jul 2008 06:28:18 +0000 http://www.writingwhitepapers.com/blog/2008/07/15/why-the-world-is-tuning-out-and-why-you-need-to-change/#comment-59798 I agree that as a writer we better focus in a group of audience with special niche. Offer something that show our specialty in certain niche. Writing something that reader won't find it from other information channels would make reader stick with our writing. I agree that as a writer we better focus in a group of audience with special niche. Offer something that show our specialty in certain niche. Writing something that reader won’t find it from other information channels would make reader stick with our writing.

]]> By: PJ http://www.writingwhitepapers.com/blog/2008/07/15/why-the-world-is-tuning-out-and-why-you-need-to-change/#comment-59789 PJ Tue, 15 Jul 2008 22:45:37 +0000 http://www.writingwhitepapers.com/blog/2008/07/15/why-the-world-is-tuning-out-and-why-you-need-to-change/#comment-59789 No need to do all the channels, just ride the winners. First, don't be an early adopter, there's just no benefit, which is why I waited probably a year before I signed up for Twitter, waited until after the NY Times wrote about it, then I knew it wasn't a fad. Since last Feb. the growth is really fast for Twitter, it's as essential as email now, I get maybe half my news through Twitter. You can't go wrong with WP blogs either, very SEO friendly. But the biggest network of all is the Internet, http. So don't dig too deep into any one domain or you'll lose touch w/ the mainstream. Remember, the Internet is the biggest social network, use it! No need to do all the channels, just ride the winners. First, don’t be an early adopter, there’s just no benefit, which is why I waited probably a year before I signed up for Twitter, waited until after the NY Times wrote about it, then I knew it wasn’t a fad. Since last Feb. the growth is really fast for Twitter, it’s as essential as email now, I get maybe half my news through Twitter. You can’t go wrong with WP blogs either, very SEO friendly. But the biggest network of all is the Internet, http. So don’t dig too deep into any one domain or you’ll lose touch w/ the mainstream. Remember, the Internet is the biggest social network, use it!

]]> By: Nettie Hartsock http://www.writingwhitepapers.com/blog/2008/07/15/why-the-world-is-tuning-out-and-why-you-need-to-change/#comment-59788 Nettie Hartsock Tue, 15 Jul 2008 15:55:57 +0000 http://www.writingwhitepapers.com/blog/2008/07/15/why-the-world-is-tuning-out-and-why-you-need-to-change/#comment-59788 Hi Mike, Great points. Here is a fantastic article written by Nicholas Carr on this very topic - http://www.theatlantic.com/doc/200807/google , titled, "Is Google Making Us Stupid?. The article has to do with all of us having a short attention span. In fact, I'm already losing interest in writing more on this topic. :>) Hi Mike,

Great points. Here is a fantastic article written by Nicholas Carr on this very topic - http://www.theatlantic.com/doc/200807/google , titled, “Is Google Making Us Stupid?.

The article has to do with all of us having a short attention span. In fact, I’m already losing interest in writing more on this topic. :>)

]]> By: Rick http://www.writingwhitepapers.com/blog/2008/07/15/why-the-world-is-tuning-out-and-why-you-need-to-change/#comment-59787 Rick Tue, 15 Jul 2008 15:16:14 +0000 http://www.writingwhitepapers.com/blog/2008/07/15/why-the-world-is-tuning-out-and-why-you-need-to-change/#comment-59787 I should add that with the low cost (no printing or postage) advantages of contemporary electronic tools, a good idea for your niche and some sweat equity, you've got a shot. I should add that with the low cost (no printing or postage) advantages of contemporary electronic tools, a good idea for your niche and some sweat equity, you’ve got a shot.

]]> By: Rick http://www.writingwhitepapers.com/blog/2008/07/15/why-the-world-is-tuning-out-and-why-you-need-to-change/#comment-59785 Rick Tue, 15 Jul 2008 14:29:36 +0000 http://www.writingwhitepapers.com/blog/2008/07/15/why-the-world-is-tuning-out-and-why-you-need-to-change/#comment-59785 You're right about the viability of the niche approach. For evidence, look at subscription-based B2B newsletters which have successfully applied the concept (in print) for many decades. You’re right about the viability of the niche approach. For evidence, look at subscription-based B2B newsletters which have successfully applied the concept (in print) for many decades.

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