« New B2B Study Shows White Paper Importance
What’s wrong with this statement? »

Need to write compelling headlines and titles?

By Michael Stelzner

What’s in a name?

You spend weeks crafting an amazing white paper.

The hope is it will propel your business to new heights.

However, if its title lacks punch, the paper may as well have never been written.

Why is this true? Two words: information overload.

You face a stampede of data vying for your attention—and so do your prospects and readers.

For example, think of your last Google search. Did you click on all ten of the results? Why did you click on some links and not others?

It all comes down to that first impression: the title.

Some words grab your eyes and others are destined for obscurity.

Do you know how to create compelling titles and headlines that attract readers?

Are you hoping your white paper will stand out in a noisy marketplace?

If you want to take your titles and headlines to the next level, you’ll want to mark your calendar for June 18th.

That’s the day I’ll be joined by headline expert Michel Fortin—one of the world’s leading authorities—for an exclusive (and limited) teleclass entitled, Writing Compelling Titles and Headlines (Luring Readers with a Few Well-Chosen Words).

Michel and I will reveal the secrets to getting noticed with compelling titles.

This is a unique opportunity to interact live with Michel (people pay thousands of dollars per seat to hear him speak).

You’ll pick up some tactics that will forever change the way you craft your titles and headlines.

This class format is like a radio talk show. You’ll have the opportunity to interact live with Michel from the comfort of your home or office.

This class is sure to fill up quickly-we only have 100 seats available.

Click here to secure your spot.

If you're new here, be sure to signup for my newsletter and join 20,000 others. You can also follow me on Twitter. Thanks for visiting!

Receive email updates when new articles are posted.

This entry was posted on Friday, June 13th, 2008 at 10:23 pm and is filed under Writing White Papers. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

  • Janae

    The creator of "Glyphius" is James Brauch. I am sure that by now you are well aware of the various links that are available to connect you with this product. I believe that "Glyphius" is effective, in that, it does not do the work for you. Instead, "Glyphius" encourages you to market your own product.

  • Too bad I'm not able to attend. I'll be grateful if you can write the class discussion in this blog. For me, knowing how to create compelling titles and headlines that attract readers is really important.

  • Wade Linder

    I noticed some previous comments about glyphius and I thought I would throw in my 2 sense. So far in my experiance it has actualy worked fairly well for forming titles and such despite being more for ads.

  • Asanya

    I randomely found out about this nice software you can use to get people find you and be attracted to your headlines in search engines. I think it was called glyphius...
    You pretty much type a headline and it gives you a score. You keep editing it and changing few words until the score gets higher and higher and i guess next thing you know, you have a catchy headline ;) I think I'll try it to advertise my coming up business.

  • Val

    I am a writer myself. I enjoyed reading the instructions on creating the perfect titles and headlines. For me, writing can be stressful enough so having easy an understand sofware such as glyphius also aids in producing desireable headlines and titles, etc.

  • JC

    Nice Blog.
    Very informative.
    here is a software where you can learn to create an effective text ad.
    It Improves Profitability Using Statistical Analysis To Mathematically Study Profitable Ads…It was called glyphius.

blog comments powered by Disqus