What’s in a name?
You spend weeks crafting an amazing white paper.
The hope is it will propel your business to new heights.
However, if its title lacks punch, the paper may as well have never been written.
Why is this true? Two words: information overload.
You face a stampede of data vying for your attention—and so do your prospects and readers.
For example, think of your last Google search. Did you click on all ten of the results? Why did you click on some links and not others?
It all comes down to that first impression: the title.
Some words grab your eyes and others are destined for obscurity.
Do you know how to create compelling titles and headlines that attract readers?
Are you hoping your white paper will stand out in a noisy marketplace?
If you want to take your titles and headlines to the next level, you’ll want to mark your calendar for June 18th.
That’s the day I’ll be joined by headline expert Michel Fortin—one of the world’s leading authorities—for an exclusive (and limited) teleclass entitled, Writing Compelling Titles and Headlines (Luring Readers with a Few Well-Chosen Words).
Michel and I will reveal the secrets to getting noticed with compelling titles.
This is a unique opportunity to interact live with Michel (people pay thousands of dollars per seat to hear him speak).
You’ll pick up some tactics that will forever change the way you craft your titles and headlines.
This class format is like a radio talk show. You’ll have the opportunity to interact live with Michel from the comfort of your home or office.
This class is sure to fill up quickly-we only have 100 seats available.