13 Responses to “FREE Teleconference Thursday (Lead Gen. & White Papers)”

1. Karen Says:
   May 15th, 2008 at 4:47 pm

   Wonderful session! Thank you so much for your solid advice and authentic delivery! I finally worked up the courage to ask my question but was cut off. Sigh.

   Michael, have you ever run into a situation where a prospect or reader questioned the credibility of the source? If yes, how did you suggest your client handle it? Even if a paper is objective and not pushing a hard sale the source of its publication may raise red flags for the prospect. I’m thinking in terms of a lawn service company writing about fertilizers or an oil company publishing a paper on global warming.

2. Michael Stelzner Says:
   May 15th, 2008 at 5:51 pm

   If you missed the call, you can listen to it here:

   http://www.marketingwhitepapers.net/blog/?p=21

3. Michael Stelzner Says:
   May 15th, 2008 at 5:54 pm

   Karen - I have had that issue. The moral of the story is this: Try and stick with credible sources and always cite them.

   The best ones are analyst firms and analyst reports.

   Trade publications are also excellent.

   REALIZE this, you cannot satisfy all the readers ALL the time.

   There will ALWAYS be complainers, however most people will not criticize the source.’

   MIKE

4. Shane Says:
   May 15th, 2008 at 7:37 pm

   Thanks you for the recording because I missed the live teleconference.

5. VeraBradley Says:
   May 16th, 2008 at 3:51 am

   Echoing what Michael said, always do try to use facts that can be backed by credible sources. And credible being from a body with authority, as opposed to an unknown body. If you cite sources, your work will be more professional.

6. traveler Says:
   May 16th, 2008 at 6:08 am

   thanks for recording it. kinda helped me abit on the problem im facing myself. as mike said, we cant satisfy all the readers. but i will make sure the sources is clearly stated everytime i get a picture from from somewhere else.

7. zohai Says:
   May 16th, 2008 at 6:22 am

   I agree with citations of sources or reference being the best way to proof your point. Using a credible source and no one will be questioning the facts you point out in your paper.

8. Mr. Sustainable Says:
   May 19th, 2008 at 1:03 pm

   Thanks a bunch for posting the recorded version! My parents were in town for a visit and I had to spend that hour with them. I’ll be ready to launch my white paper by the end of the month. Your wonderful work is the main reason!

9. fatsgone Says:
   May 19th, 2008 at 3:23 pm

   Thanks for the recording, it’s very informative. But I just want to ask, what kind of sources can be cited as ‘official’ ? Besides reports I mean, because sometimes they’re rather hard to refer to and cite.

10. blisters Says:
    May 20th, 2008 at 7:47 am

    I really benefited from the recorded version! I hope that i’ll actually be able to retain what i’ve learnt. I’m quite bad at that :(. But no doubt, your video really is beneficial!

11. Phyllis V Says:
    May 20th, 2008 at 11:31 am

    I missed the call so thanks for posting the recorded version! What a treasure trove of information. No one should miss this!

12. designer cufflinks Says:
    May 21st, 2008 at 2:12 am

    Missed the live conversation. But the recording is great. Thanks for the post. Really helpful and filled with useful information. Will try it out soon

13. loans Says:
    May 23rd, 2008 at 5:12 am

    Thanks for the recording, it’s very impressive.

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