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FREE Teleconference Thursday (Lead Gen. & White Papers)

By Michael Stelzner

Join myself and Brian Carroll (author of Lead Generation for the Complex Sale) for a LIVE (free) teleconference this Thursday, May 15th at 3pm Pacific.

Brian is a lead generation guru and, well, you know me :).

The Cool Part…

Brian and I will be taking your questions LIVE (yes we have a moderated operator).

AND, I plan on asking Brian some tough questions about lead generation.

You won’t want to miss this…

BTW, once we get 1000 signups, I will be taking the registration link down, so if it doesn’t work, you know why…

DID YOU MISS THE CALL??:  Click here to listen to the recording.

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This entry was posted on Wednesday, May 14th, 2008 at 8:51 am and is filed under Lead Generation, Marketing, Writing White Papers. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

  • Thanks for the recording, it’s very impressive.
  • Missed the live conversation. But the recording is great. Thanks for the post. Really helpful and filled with useful information. Will try it out soon
  • I missed the call so thanks for posting the recorded version! What a treasure trove of information. No one should miss this!
  • I really benefited from the recorded version! I hope that i'll actually be able to retain what i've learnt. I'm quite bad at that :(. But no doubt, your video really is beneficial!
  • Thanks for the recording, it's very informative. But I just want to ask, what kind of sources can be cited as 'official' ? Besides reports I mean, because sometimes they're rather hard to refer to and cite.
  • Thanks a bunch for posting the recorded version! My parents were in town for a visit and I had to spend that hour with them. I'll be ready to launch my white paper by the end of the month. Your wonderful work is the main reason!
  • I agree with citations of sources or reference being the best way to proof your point. Using a credible source and no one will be questioning the facts you point out in your paper.
  • thanks for recording it. kinda helped me abit on the problem im facing myself. as mike said, we cant satisfy all the readers. but i will make sure the sources is clearly stated everytime i get a picture from from somewhere else.
  • Echoing what Michael said, always do try to use facts that can be backed by credible sources. And credible being from a body with authority, as opposed to an unknown body. If you cite sources, your work will be more professional.
  • Thanks you for the recording because I missed the live teleconference.
  • Karen - I have had that issue. The moral of the story is this: Try and stick with credible sources and always cite them.

    The best ones are analyst firms and analyst reports.

    Trade publications are also excellent.

    REALIZE this, you cannot satisfy all the readers ALL the time.

    There will ALWAYS be complainers, however most people will not criticize the source.'

    MIKE
  • If you missed the call, you can listen to it here:

    http://www.marketingwhitepapers.net/blog/?p=21
  • Karen
    Wonderful session! Thank you so much for your solid advice and authentic delivery! I finally worked up the courage to ask my question but was cut off. Sigh.

    Michael, have you ever run into a situation where a prospect or reader questioned the credibility of the source? If yes, how did you suggest your client handle it? Even if a paper is objective and not pushing a hard sale the source of its publication may raise red flags for the prospect. I'm thinking in terms of a lawn service company writing about fertilizers or an oil company publishing a paper on global warming.
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