Comments on: 6 Ways to “Sell the Boss” on Outsourcing White Papers http://www.writingwhitepapers.com/blog/2008/04/09/6-ways-to-sell-the-boss-on-outsourcing-white-papers/ Everything about writing and marketing white papers Mon, 22 Mar 2010 06:08:12 +0000 http://wordpress.org/?v=2.3.1 By: TryBPO http://www.writingwhitepapers.com/blog/2008/04/09/6-ways-to-sell-the-boss-on-outsourcing-white-papers/#comment-62250 TryBPO Tue, 23 Jun 2009 04:51:46 +0000 http://www.writingwhitepapers.com/blog/2008/04/09/6-ways-to-sell-the-boss-on-outsourcing-white-papers/#comment-62250 It's definitely a quality over quantity decision for us. It's important to remember, even for lead generation, that the quality of leads you're going to get from writing a quality article are going to be stronger than those you would receive from a not-so-hot writer. We're an outsourcing company in Davao and although we do some content writing ourselves, we outsource some of the work for subject matters we're not familiar with. It’s definitely a quality over quantity decision for us. It’s important to remember, even for lead generation, that the quality of leads you’re going to get from writing a quality article are going to be stronger than those you would receive from a not-so-hot writer. We’re an outsourcing company in Davao and although we do some content writing ourselves, we outsource some of the work for subject matters we’re not familiar with.

]]> By: Outsourcing Resources http://www.writingwhitepapers.com/blog/2008/04/09/6-ways-to-sell-the-boss-on-outsourcing-white-papers/#comment-61497 Outsourcing Resources Mon, 09 Feb 2009 13:43:04 +0000 http://www.writingwhitepapers.com/blog/2008/04/09/6-ways-to-sell-the-boss-on-outsourcing-white-papers/#comment-61497 Outsourcing is not just an issue of cost-cutting but also of increasing revenue returns. Writing is about passion. Other people have it (like Isaac Asimov who's a compulsive writer) and other people just don't have a drop of writing juices in their veins. Outsourcing is not just an issue of cost-cutting but also of increasing revenue returns. Writing is about passion. Other people have it (like Isaac Asimov who’s a compulsive writer) and other people just don’t have a drop of writing juices in their veins.

]]> By: Jacques Snyman http://www.writingwhitepapers.com/blog/2008/04/09/6-ways-to-sell-the-boss-on-outsourcing-white-papers/#comment-59010 Jacques Snyman Wed, 16 Apr 2008 08:20:43 +0000 http://www.writingwhitepapers.com/blog/2008/04/09/6-ways-to-sell-the-boss-on-outsourcing-white-papers/#comment-59010 Excellent post! Forcing people to do things they're not necessarily skilled at usually leads to frustration and incomplete projects. When weighing costs and productive time wasted on writing something that a skilled writer could've done much better in a third of the time, one has to admit that the argument for hiring / outsourcing a specialist makes good sense. Excellent post! Forcing people to do things they’re not necessarily skilled at usually leads to frustration and incomplete projects. When weighing costs and productive time wasted on writing something that a skilled writer could’ve done much better in a third of the time, one has to admit that the argument for hiring / outsourcing a specialist makes good sense.

]]> By: Carol Luther http://www.writingwhitepapers.com/blog/2008/04/09/6-ways-to-sell-the-boss-on-outsourcing-white-papers/#comment-58997 Carol Luther Sun, 13 Apr 2008 17:57:24 +0000 http://www.writingwhitepapers.com/blog/2008/04/09/6-ways-to-sell-the-boss-on-outsourcing-white-papers/#comment-58997 Writing is a skill, just like programming. As a technical writer, my experience has been that most product/project managers cannot write in plain English, regardless of how good they are at their jobs. Outsourcing can work for everyone when the Scope of Work is clearly defined. Writing is a skill, just like programming. As a technical writer, my experience has been that most product/project managers cannot write in plain English, regardless of how good they are at their jobs.

Outsourcing can work for everyone when the Scope of Work is clearly defined.

]]> By: Matt Tuley http://www.writingwhitepapers.com/blog/2008/04/09/6-ways-to-sell-the-boss-on-outsourcing-white-papers/#comment-58994 Matt Tuley Fri, 11 Apr 2008 18:13:46 +0000 http://www.writingwhitepapers.com/blog/2008/04/09/6-ways-to-sell-the-boss-on-outsourcing-white-papers/#comment-58994 Was it that obvious? Yup, I am a freelancer. Was it that obvious? Yup, I am a freelancer.

]]> By: Rick http://www.writingwhitepapers.com/blog/2008/04/09/6-ways-to-sell-the-boss-on-outsourcing-white-papers/#comment-58991 Rick Fri, 11 Apr 2008 14:02:20 +0000 http://www.writingwhitepapers.com/blog/2008/04/09/6-ways-to-sell-the-boss-on-outsourcing-white-papers/#comment-58991 I wear many hats but not that one. I wear many hats but not that one.

]]> By: Michael Stelzner http://www.writingwhitepapers.com/blog/2008/04/09/6-ways-to-sell-the-boss-on-outsourcing-white-papers/#comment-58986 Michael Stelzner Fri, 11 Apr 2008 13:20:35 +0000 http://www.writingwhitepapers.com/blog/2008/04/09/6-ways-to-sell-the-boss-on-outsourcing-white-papers/#comment-58986 Hey Rick and Matt; I would agree that outsourcing will create a better result, "generally." Are you guys freelancers? Mike Hey Rick and Matt;

I would agree that outsourcing will create a better result, “generally.”

Are you guys freelancers?

Mike

]]> By: Phil Barnhart http://www.writingwhitepapers.com/blog/2008/04/09/6-ways-to-sell-the-boss-on-outsourcing-white-papers/#comment-58983 Phil Barnhart Fri, 11 Apr 2008 02:37:16 +0000 http://www.writingwhitepapers.com/blog/2008/04/09/6-ways-to-sell-the-boss-on-outsourcing-white-papers/#comment-58983 Here is one important idea. Stash the copy of your book I have on my desk! Once I got caught reading it I became an 'expert.' Here is one important idea. Stash the copy of your book I have on my desk! Once I got caught reading it I became an ‘expert.’

]]> By: Rick http://www.writingwhitepapers.com/blog/2008/04/09/6-ways-to-sell-the-boss-on-outsourcing-white-papers/#comment-58981 Rick Thu, 10 Apr 2008 21:17:43 +0000 http://www.writingwhitepapers.com/blog/2008/04/09/6-ways-to-sell-the-boss-on-outsourcing-white-papers/#comment-58981 One could argue that outsourcing to an experience WP writer (when one isn't available inhouse) would produce a higher quality white paper, which would better reflect on the company's reputation. That is, assuming the powers-that-be would recognize the difference in quality. One could argue that outsourcing to an experience WP writer (when one isn’t available inhouse) would produce a higher quality white paper, which would better reflect on the company’s reputation. That is, assuming the powers-that-be would recognize the difference in quality.

]]> By: Matt Tuley http://www.writingwhitepapers.com/blog/2008/04/09/6-ways-to-sell-the-boss-on-outsourcing-white-papers/#comment-58969 Matt Tuley Wed, 09 Apr 2008 20:33:38 +0000 http://www.writingwhitepapers.com/blog/2008/04/09/6-ways-to-sell-the-boss-on-outsourcing-white-papers/#comment-58969 "You get what you pay for…” That is completely true. While outsourcing could cost less than doing it in-house, that doesn't necessarily mean it will be cheap. A quality writer (almost certainly not the lowest bidder on Guru.com or Elance.com) will still cost real money, and may in fact cost more than doing it in-house. But if the outsourced final paper can generate (or convert) more leads than in-house paper can, that makes it worth it, right? It's all about value. “You get what you pay for…” That is completely true.

While outsourcing could cost less than doing it in-house, that doesn’t necessarily mean it will be cheap. A quality writer (almost certainly not the lowest bidder on Guru.com or Elance.com) will still cost real money, and may in fact cost more than doing it in-house. But if the outsourced final paper can generate (or convert) more leads than in-house paper can, that makes it worth it, right? It’s all about value.

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