Comments on: What’s the biggest white paper mistake you’ve made? http://www.writingwhitepapers.com/blog/2008/04/06/whats-the-biggest-white-paper-mistake-youve-made/ Everything about writing and marketing white papers Sun, 07 Sep 2008 13:29:30 +0000 http://wordpress.org/?v=2.3.1 By: Micro Niche http://www.writingwhitepapers.com/blog/2008/04/06/whats-the-biggest-white-paper-mistake-youve-made/#comment-59728 Micro Niche Mon, 07 Jul 2008 11:29:55 +0000 http://www.writingwhitepapers.com/blog/2008/04/06/whats-the-biggest-white-paper-mistake-youve-made/#comment-59728 That is totally true Rick. I never use the "ASAP" phrase because it never ends up being "ASAP". I set a deadline, and they must reach that deadline. That is totally true Rick. I never use the “ASAP” phrase because it never ends up being “ASAP”. I set a deadline, and they must reach that deadline.

]]> By: Jacques Snyman http://www.writingwhitepapers.com/blog/2008/04/06/whats-the-biggest-white-paper-mistake-youve-made/#comment-59011 Jacques Snyman Wed, 16 Apr 2008 08:25:54 +0000 http://www.writingwhitepapers.com/blog/2008/04/06/whats-the-biggest-white-paper-mistake-youve-made/#comment-59011 This one happens to us all the time....relying on customers to provide content that we can build on....have now refined the process to include a telephonic interview by a copywriter, because waiting for them to mail content just never happens. This one happens to us all the time….relying on customers to provide content that we can build on….have now refined the process to include a telephonic interview by a copywriter, because waiting for them to mail content just never happens.

]]> By: Michael Stelzner http://www.writingwhitepapers.com/blog/2008/04/06/whats-the-biggest-white-paper-mistake-youve-made/#comment-58987 Michael Stelzner Fri, 11 Apr 2008 13:21:53 +0000 http://www.writingwhitepapers.com/blog/2008/04/06/whats-the-biggest-white-paper-mistake-youve-made/#comment-58987 Rick - I can "totally" relate to your problem. Engineers often seem to get preoccupied with other stuff. The result can be progress totally stalls. - MIke Rick - I can “totally” relate to your problem. Engineers often seem to get preoccupied with other stuff. The result can be progress totally stalls. - MIke

]]> By: Rick http://www.writingwhitepapers.com/blog/2008/04/06/whats-the-biggest-white-paper-mistake-youve-made/#comment-58935 Rick Mon, 07 Apr 2008 17:29:50 +0000 http://www.writingwhitepapers.com/blog/2008/04/06/whats-the-biggest-white-paper-mistake-youve-made/#comment-58935 This isn't a big mistake -- more of a tactical misstep: Sending content to an SME for review without stating a specific date for a response. "As soon as possible" doesn't work well. At least a specific date provides an excuse to bug them when the deadline arrives but the response hasn't. This isn’t a big mistake — more of a tactical misstep: Sending content to an SME for review without stating a specific date for a response. “As soon as possible” doesn’t work well. At least a specific date provides an excuse to bug them when the deadline arrives but the response hasn’t.

]]> By: Paul Dunay http://www.writingwhitepapers.com/blog/2008/04/06/whats-the-biggest-white-paper-mistake-youve-made/#comment-58934 Paul Dunay Sun, 06 Apr 2008 21:18:57 +0000 http://www.writingwhitepapers.com/blog/2008/04/06/whats-the-biggest-white-paper-mistake-youve-made/#comment-58934 I will give you 2 for the price of 1 First - I hired a professional "voice" to record an entire 12 page white paper into a podcast. It was 20 minutes long and THE most boring thing I have ever heard. Despite the fact that I really wanted to like it since I paid for it! Followed rapidly by mistake #2 I hired the same professional "voice" to record a "readers digest" version of the same white paper (750 words or so) into a podcast. It was good with a strong call to action at the front and the back - but just not very "social" (as social media goes) pd I will give you 2 for the price of 1

First - I hired a professional “voice” to record an entire 12 page white paper into a podcast. It was 20 minutes long and THE most boring thing I have ever heard. Despite the fact that I really wanted to like it since I paid for it!

Followed rapidly by mistake #2

I hired the same professional “voice” to record a “readers digest” version of the same white paper (750 words or so) into a podcast. It was good with a strong call to action at the front and the back - but just not very “social” (as social media goes)

pd

]]> By: Meredith Hamilton http://www.writingwhitepapers.com/blog/2008/04/06/whats-the-biggest-white-paper-mistake-youve-made/#comment-58933 Meredith Hamilton Sun, 06 Apr 2008 17:57:09 +0000 http://www.writingwhitepapers.com/blog/2008/04/06/whats-the-biggest-white-paper-mistake-youve-made/#comment-58933 My biggest mistake was believing my client when they said they knew how to market it and would handle that end of it. Long story short - they didn't know how to effectively market it and I came out looking bad because the white paper did not achieve the desired effect(s). My biggest mistake was believing my client when they said they knew how to market it and would handle that end of it. Long story short - they didn’t know how to effectively market it and I came out looking bad because the white paper did not achieve the desired effect(s).

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