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	<title>Comments on: 4 Ways to Make PDFs Search Engine Friendly</title>
	<link>http://www.writingwhitepapers.com/blog/2008/03/18/4-ways-to-make-pdfs-search-engine-friendly/</link>
	<description>Everything about writing and marketing white papers</description>
	<pubDate>Sat, 17 May 2008 12:46:37 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.3.1</generator>
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		<title>By: stronghold crusader</title>
		<link>http://www.writingwhitepapers.com/blog/2008/03/18/4-ways-to-make-pdfs-search-engine-friendly/#comment-59037</link>
		<dc:creator>stronghold crusader</dc:creator>
		<pubDate>Thu, 17 Apr 2008 14:13:13 +0000</pubDate>
		<guid>http://www.writingwhitepapers.com/blog/2008/03/18/4-ways-to-make-pdfs-search-engine-friendly/#comment-59037</guid>
		<description>Very nice :) btw very good tips i will use them. Some of them i did not knew.</description>
		<content:encoded><![CDATA[<p>Very nice <img src='http://www.writingwhitepapers.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> btw very good tips i will use them. Some of them i did not knew.</p>
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		<title>By: Letter</title>
		<link>http://www.writingwhitepapers.com/blog/2008/03/18/4-ways-to-make-pdfs-search-engine-friendly/#comment-58954</link>
		<dc:creator>Letter</dc:creator>
		<pubDate>Wed, 09 Apr 2008 04:09:32 +0000</pubDate>
		<guid>http://www.writingwhitepapers.com/blog/2008/03/18/4-ways-to-make-pdfs-search-engine-friendly/#comment-58954</guid>
		<description>Thanks for the link ejucator, very nice piece of software.</description>
		<content:encoded><![CDATA[<p>Thanks for the link ejucator, very nice piece of software.</p>
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		<title>By: Susan Weiner</title>
		<link>http://www.writingwhitepapers.com/blog/2008/03/18/4-ways-to-make-pdfs-search-engine-friendly/#comment-58953</link>
		<dc:creator>Susan Weiner</dc:creator>
		<pubDate>Wed, 09 Apr 2008 00:29:44 +0000</pubDate>
		<guid>http://www.writingwhitepapers.com/blog/2008/03/18/4-ways-to-make-pdfs-search-engine-friendly/#comment-58953</guid>
		<description>Ejudicator, thank you for your tip!
Michael, thank you for hosting such a lively exchange! I'm planning to link to this blog post in my next e-newsletter.</description>
		<content:encoded><![CDATA[<p>Ejudicator, thank you for your tip!<br />
Michael, thank you for hosting such a lively exchange! I&#8217;m planning to link to this blog post in my next e-newsletter.</p>
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		<title>By: Ejudicator</title>
		<link>http://www.writingwhitepapers.com/blog/2008/03/18/4-ways-to-make-pdfs-search-engine-friendly/#comment-58951</link>
		<dc:creator>Ejudicator</dc:creator>
		<pubDate>Tue, 08 Apr 2008 20:56:38 +0000</pubDate>
		<guid>http://www.writingwhitepapers.com/blog/2008/03/18/4-ways-to-make-pdfs-search-engine-friendly/#comment-58951</guid>
		<description>Hey Michael,

Hope you don't mind me responding to Susan, there is a way to edit that information. I came across a free program when I was reformatting a PDF document and making it SEO friendly. It is created by Bureausoft.com and it's called PDF Info.

DC</description>
		<content:encoded><![CDATA[<p>Hey Michael,</p>
<p>Hope you don&#8217;t mind me responding to Susan, there is a way to edit that information. I came across a free program when I was reformatting a PDF document and making it SEO friendly. It is created by Bureausoft.com and it&#8217;s called PDF Info.</p>
<p>DC</p>
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		<title>By: Jenni</title>
		<link>http://www.writingwhitepapers.com/blog/2008/03/18/4-ways-to-make-pdfs-search-engine-friendly/#comment-58949</link>
		<dc:creator>Jenni</dc:creator>
		<pubDate>Tue, 08 Apr 2008 20:09:59 +0000</pubDate>
		<guid>http://www.writingwhitepapers.com/blog/2008/03/18/4-ways-to-make-pdfs-search-engine-friendly/#comment-58949</guid>
		<description>Remember when putting links into PDFs (or any document for that matter) to put the whole link as a hard link, not masked. For example, people should be able to see the link as: http://www.emotionalintelligenceaus.com
not as:
click this link
because you never know where your work will end up - it may be as a printed copy and then your link needs to be seen for the reader to type into their browser or it is useless to them.</description>
		<content:encoded><![CDATA[<p>Remember when putting links into PDFs (or any document for that matter) to put the whole link as a hard link, not masked. For example, people should be able to see the link as: <a href="http://www.emotionalintelligenceaus.com" >http://www.emotionalintelligenceaus.com</a><br />
not as:<br />
click this link<br />
because you never know where your work will end up - it may be as a printed copy and then your link needs to be seen for the reader to type into their browser or it is useless to them.</p>
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		<title>By: Paul Baranda</title>
		<link>http://www.writingwhitepapers.com/blog/2008/03/18/4-ways-to-make-pdfs-search-engine-friendly/#comment-58939</link>
		<dc:creator>Paul Baranda</dc:creator>
		<pubDate>Mon, 07 Apr 2008 20:24:10 +0000</pubDate>
		<guid>http://www.writingwhitepapers.com/blog/2008/03/18/4-ways-to-make-pdfs-search-engine-friendly/#comment-58939</guid>
		<description>Thanks for these tips.  Before reading this article, I looked at pdf's as just a simple file. I didn't know you can almost treat it like a page on the web.  I mean i've seen pdf files show up on your search on google but never actually understood how it ended up there.  

Paul</description>
		<content:encoded><![CDATA[<p>Thanks for these tips.  Before reading this article, I looked at pdf&#8217;s as just a simple file. I didn&#8217;t know you can almost treat it like a page on the web.  I mean i&#8217;ve seen pdf files show up on your search on google but never actually understood how it ended up there.  </p>
<p>Paul</p>
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		<title>By: Galen De Young</title>
		<link>http://www.writingwhitepapers.com/blog/2008/03/18/4-ways-to-make-pdfs-search-engine-friendly/#comment-58902</link>
		<dc:creator>Galen De Young</dc:creator>
		<pubDate>Thu, 03 Apr 2008 02:24:47 +0000</pubDate>
		<guid>http://www.writingwhitepapers.com/blog/2008/03/18/4-ways-to-make-pdfs-search-engine-friendly/#comment-58902</guid>
		<description>The omission of some of key things (noted above) in the MarketingSherpa article spurred me to revisit the article I wrote for Search Engine Land. I recently wrote a blog posting on how to optimize pdf files. The new posting is much more in-depth and more illustrative of some of the issues. I've also added a number of new tips not previously mentioned. You can see the post at http://www.francis-marketing.com/b2b-marketing-blog/index.php/optimizing-pdfs/</description>
		<content:encoded><![CDATA[<p>The omission of some of key things (noted above) in the MarketingSherpa article spurred me to revisit the article I wrote for Search Engine Land. I recently wrote a blog posting on how to optimize pdf files. The new posting is much more in-depth and more illustrative of some of the issues. I&#8217;ve also added a number of new tips not previously mentioned. You can see the post at <a href="http://www.francis-marketing.com/b2b-marketing-blog/index.php/optimizing-pdfs/" >http://www.francis-marketing.com/b2b-marketing-blog/index.php/optimizing-pdfs/</a></p>
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		<title>By: letter</title>
		<link>http://www.writingwhitepapers.com/blog/2008/03/18/4-ways-to-make-pdfs-search-engine-friendly/#comment-58859</link>
		<dc:creator>letter</dc:creator>
		<pubDate>Sat, 29 Mar 2008 21:50:36 +0000</pubDate>
		<guid>http://www.writingwhitepapers.com/blog/2008/03/18/4-ways-to-make-pdfs-search-engine-friendly/#comment-58859</guid>
		<description>Galen, google detect easily text behind images in pdf documents, try google book search, when you search for a book; their algo search text inside Image books, (Scanned books not manually typed ebooks), then they higlight your keywords with yellow inside the image, it's kinda impressive, but it's not anything new, there are some softwares who can translates images to text since 1998..</description>
		<content:encoded><![CDATA[<p>Galen, google detect easily text behind images in pdf documents, try google book search, when you search for a book; their algo search text inside Image books, (Scanned books not manually typed ebooks), then they higlight your keywords with yellow inside the image, it&#8217;s kinda impressive, but it&#8217;s not anything new, there are some softwares who can translates images to text since 1998..</p>
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		<title>By: Galen De Young</title>
		<link>http://www.writingwhitepapers.com/blog/2008/03/18/4-ways-to-make-pdfs-search-engine-friendly/#comment-58831</link>
		<dc:creator>Galen De Young</dc:creator>
		<pubDate>Tue, 25 Mar 2008 12:48:35 +0000</pubDate>
		<guid>http://www.writingwhitepapers.com/blog/2008/03/18/4-ways-to-make-pdfs-search-engine-friendly/#comment-58831</guid>
		<description>Hi, Graham

I'm actually not sure about whether Google can detect text behind images in a pdf, but it's quite clear they have sophisticated enough filters to detect hidden and inappropriately small text on web pages. I imagine it wouldn't be that hard to detect in pdfs as well. It's simply not worth trying, unless your domain is of little value to you. This is one of those actions which, if found, Google will almost certainly drop your domain from its index.

Galen</description>
		<content:encoded><![CDATA[<p>Hi, Graham</p>
<p>I&#8217;m actually not sure about whether Google can detect text behind images in a pdf, but it&#8217;s quite clear they have sophisticated enough filters to detect hidden and inappropriately small text on web pages. I imagine it wouldn&#8217;t be that hard to detect in pdfs as well. It&#8217;s simply not worth trying, unless your domain is of little value to you. This is one of those actions which, if found, Google will almost certainly drop your domain from its index.</p>
<p>Galen</p>
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		<title>By: Graham Strong</title>
		<link>http://www.writingwhitepapers.com/blog/2008/03/18/4-ways-to-make-pdfs-search-engine-friendly/#comment-58809</link>
		<dc:creator>Graham Strong</dc:creator>
		<pubDate>Sun, 23 Mar 2008 17:57:32 +0000</pubDate>
		<guid>http://www.writingwhitepapers.com/blog/2008/03/18/4-ways-to-make-pdfs-search-engine-friendly/#comment-58809</guid>
		<description>Hi Galen,

What a wealth of information -- thanks!

Yes, I was especially curious about the "hiding" of text behind an image, sort of like an additional ALT tag. I wasn't sure if Google (or other spiders) could detect this sort of thing. (I'm not looking for Black Hat techniques here -- everything I've read says it is no good for long-term SEO -- but if there are untapped, legal ways of improving SEO, I'm all for it!)

And I guess what you are saying too is that for serious PDF optimization, we should be using Acrobat to finalize the document. I love your tip about touching up the reader order!

~Graham</description>
		<content:encoded><![CDATA[<p>Hi Galen,</p>
<p>What a wealth of information &#8212; thanks!</p>
<p>Yes, I was especially curious about the &#8220;hiding&#8221; of text behind an image, sort of like an additional ALT tag. I wasn&#8217;t sure if Google (or other spiders) could detect this sort of thing. (I&#8217;m not looking for Black Hat techniques here &#8212; everything I&#8217;ve read says it is no good for long-term SEO &#8212; but if there are untapped, legal ways of improving SEO, I&#8217;m all for it!)</p>
<p>And I guess what you are saying too is that for serious PDF optimization, we should be using Acrobat to finalize the document. I love your tip about touching up the reader order!</p>
<p>~Graham</p>
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