Comments on: 3 Deadly Pitfalls When Creating Case Studies http://www.writingwhitepapers.com/blog/2008/02/28/3-deadly-pitfalls-when-creating-case-studies/ Everything about writing and marketing white papers Wed, 08 Feb 2012 22:07:41 +0000 http://wordpress.org/?v=2.3.1 By: Titan Koffer http://www.writingwhitepapers.com/blog/2008/02/28/3-deadly-pitfalls-when-creating-case-studies/#comment-61195 Titan Koffer Sun, 18 Jan 2009 16:03:57 +0000 http://www.writingwhitepapers.com/blog/2008/02/28/3-deadly-pitfalls-when-creating-case-studies/#comment-61195 Anyway, this is a very nice article. I will keep these ponts in mind to avoid making mistakes on my case studies. Anyway, this is a very nice article. I will keep these ponts in mind to avoid making mistakes on my case studies.

]]> By: Titan Koffer http://www.writingwhitepapers.com/blog/2008/02/28/3-deadly-pitfalls-when-creating-case-studies/#comment-61194 Titan Koffer Sun, 18 Jan 2009 15:58:30 +0000 http://www.writingwhitepapers.com/blog/2008/02/28/3-deadly-pitfalls-when-creating-case-studies/#comment-61194 I'm also doing case studies for my marketing of online business. Thanks to this post for stressing out that I really need to focus on my customers, or audiences, even though they are just skimmers. These skimmers might be my clients in the future that I think I also have to get their attention, too. I’m also doing case studies for my marketing of online business. Thanks to this post for stressing out that I really need to focus on my customers, or audiences, even though they are just skimmers. These skimmers might be my clients in the future that I think I also have to get their attention, too.

]]> By: rake http://www.writingwhitepapers.com/blog/2008/02/28/3-deadly-pitfalls-when-creating-case-studies/#comment-59318 rake Wed, 21 May 2008 10:59:46 +0000 http://www.writingwhitepapers.com/blog/2008/02/28/3-deadly-pitfalls-when-creating-case-studies/#comment-59318 i think everything must do a case study, no matter in business or marketing. More research will decrease every risk. No harm at all i think everything must do a case study, no matter in business or marketing. More research will decrease every risk. No harm at all

]]> By: Fight Videos http://www.writingwhitepapers.com/blog/2008/02/28/3-deadly-pitfalls-when-creating-case-studies/#comment-59253 Fight Videos Tue, 13 May 2008 04:00:26 +0000 http://www.writingwhitepapers.com/blog/2008/02/28/3-deadly-pitfalls-when-creating-case-studies/#comment-59253 It is truly important that we have a strong base and research. More research won't harm anyone. I like your points. Thanks for letting us know. It is truly important that we have a strong base and research. More research won’t harm anyone. I like your points. Thanks for letting us know.

]]> By: art http://www.writingwhitepapers.com/blog/2008/02/28/3-deadly-pitfalls-when-creating-case-studies/#comment-58708 art Thu, 06 Mar 2008 17:20:25 +0000 http://www.writingwhitepapers.com/blog/2008/02/28/3-deadly-pitfalls-when-creating-case-studies/#comment-58708 it is important to conduct a case studies in business. I find it as a way to know your customer better. it is important to conduct a case studies in business. I find it as a way to know your customer better.

]]> By: mac http://www.writingwhitepapers.com/blog/2008/02/28/3-deadly-pitfalls-when-creating-case-studies/#comment-58699 mac Wed, 05 Mar 2008 14:49:39 +0000 http://www.writingwhitepapers.com/blog/2008/02/28/3-deadly-pitfalls-when-creating-case-studies/#comment-58699 case studies is very important in marketing. That's the way we can decide what to do, anything to be add or change. It's all about what customer. There's a lot types of customers and thats the beauty of it. Research then make decision. case studies is very important in marketing. That’s the way we can decide what to do, anything to be add or change. It’s all about what customer. There’s a lot types of customers and thats the beauty of it. Research then make decision.

]]> By: Casey Hibbard http://www.writingwhitepapers.com/blog/2008/02/28/3-deadly-pitfalls-when-creating-case-studies/#comment-58685 Casey Hibbard Sat, 01 Mar 2008 14:10:17 +0000 http://www.writingwhitepapers.com/blog/2008/02/28/3-deadly-pitfalls-when-creating-case-studies/#comment-58685 I've had a couple of clients insert brief customer success anecdotes in white papers to reinforce a point, rather than including the full case study. They might use a few results metrics from the customer's example, and may or may not mention the customer by name. That keeps the focus on the point being made rather than on the customer organization. I’ve had a couple of clients insert brief customer success anecdotes in white papers to reinforce a point, rather than including the full case study. They might use a few results metrics from the customer’s example, and may or may not mention the customer by name. That keeps the focus on the point being made rather than on the customer organization.

]]> By: wedding-rings http://www.writingwhitepapers.com/blog/2008/02/28/3-deadly-pitfalls-when-creating-case-studies/#comment-58683 wedding-rings Sat, 01 Mar 2008 10:42:03 +0000 http://www.writingwhitepapers.com/blog/2008/02/28/3-deadly-pitfalls-when-creating-case-studies/#comment-58683 Keeping in mind both the readers and skimmers is very important. Most people consider such studies just loss of time. It is wise how to still get their opinions though. A case study with local cultural pattens supported with humor would definitely win. Nice post, thanks to the guest writer. Keeping in mind both the readers and skimmers is very important. Most people consider such studies just loss of time. It is wise how to still get their opinions though.

A case study with local cultural pattens supported with humor would definitely win. Nice post, thanks to the guest writer.

]]> By: Michael Stelzner http://www.writingwhitepapers.com/blog/2008/02/28/3-deadly-pitfalls-when-creating-case-studies/#comment-58679 Michael Stelzner Sat, 01 Mar 2008 00:50:14 +0000 http://www.writingwhitepapers.com/blog/2008/02/28/3-deadly-pitfalls-when-creating-case-studies/#comment-58679 Rick - Generally I do not like to embed a case study in a white paper because they tend to get lost. I am okay with examples in a white paper. However, a generally success story is powerful enough to stand on its own. Mike Rick - Generally I do not like to embed a case study in a white paper because they tend to get lost. I am okay with examples in a white paper. However, a generally success story is powerful enough to stand on its own. Mike

]]> By: Rick http://www.writingwhitepapers.com/blog/2008/02/28/3-deadly-pitfalls-when-creating-case-studies/#comment-58678 Rick Fri, 29 Feb 2008 19:20:11 +0000 http://www.writingwhitepapers.com/blog/2008/02/28/3-deadly-pitfalls-when-creating-case-studies/#comment-58678 As noted in comments to the Feb. 5, 2007, post, some writers incorporate case studies into white papers. Do you have any views on this practice or suggestions on where in the white paper one or more case studies should be placed? As noted in comments to the Feb. 5, 2007, post, some writers incorporate case studies into white papers. Do you have any views on this practice or suggestions on where in the white paper one or more case studies should be placed?

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