Comments on: B2B Marketing Evolution, White Papers Emerge as Winner http://www.writingwhitepapers.com/blog/2008/02/12/b2b-marketing-and-white-papers/ Everything about writing and marketing white papers Mon, 13 Oct 2008 00:20:52 +0000 http://wordpress.org/?v=2.3.1 By: photobug http://www.writingwhitepapers.com/blog/2008/02/12/b2b-marketing-and-white-papers/#comment-58686 photobug Sun, 02 Mar 2008 03:02:06 +0000 http://www.writingwhitepapers.com/blog/2008/02/12/b2b-marketing-and-white-papers/#comment-58686 I agree Michael, the sales brochure not only establishes the brand its a comfort zone for many consumers...Great site and infor,,, I agree Michael, the sales brochure not only establishes the brand its a comfort zone for many consumers…Great site and infor,,,

]]> By: wedding-rings http://www.writingwhitepapers.com/blog/2008/02/12/b2b-marketing-and-white-papers/#comment-58684 wedding-rings Sat, 01 Mar 2008 10:51:44 +0000 http://www.writingwhitepapers.com/blog/2008/02/12/b2b-marketing-and-white-papers/#comment-58684 When we just observe past 10 years, we easily can see that publishing brochures is not common anymore as it used to be. The philosophy behind B2B marketing is to build a many-to-many network between marketer and customer with concepts such as online exchange, infomediary, I-market, digital marketplace, net hub. Which require cohorence in info and integration of customers and marketers. This is where white papers come into play. When we just observe past 10 years, we easily can see that publishing brochures is not common anymore as it used to be. The philosophy behind B2B marketing is to build a many-to-many network between marketer and customer with concepts such as online exchange, infomediary, I-market, digital marketplace, net hub. Which require cohorence in info and integration of customers and marketers. This is where white papers come into play.

]]> By: Michael Locke http://www.writingwhitepapers.com/blog/2008/02/12/b2b-marketing-and-white-papers/#comment-58651 Michael Locke Tue, 26 Feb 2008 02:22:58 +0000 http://www.writingwhitepapers.com/blog/2008/02/12/b2b-marketing-and-white-papers/#comment-58651 This is a great article. One thing I would argue on is the demise of the sales brochure. I agree 100% that the whitepaper educates, solves problems and closes the deal. But the sales brochure establishes the brand, if nothing else. A sales brochure (glossy etc.) is a crucial component to target marketing and establishing your brand. I think of brochures today as a print version of your website. What has changed today from over the years is that fact that a sales brochure doesn't do the selling anymore. It's actually the whitepapers that help close deals. This is a great article. One thing I would argue on is the demise of the sales brochure. I agree 100% that the whitepaper educates, solves problems and closes the deal. But the sales brochure establishes the brand, if nothing else. A sales brochure (glossy etc.) is a crucial component to target marketing and establishing your brand. I think of brochures today as a print version of your website. What has changed today from over the years is that fact that a sales brochure doesn’t do the selling anymore. It’s actually the whitepapers that help close deals.

]]> By: JohnK http://www.writingwhitepapers.com/blog/2008/02/12/b2b-marketing-and-white-papers/#comment-58640 JohnK Sat, 23 Feb 2008 16:31:00 +0000 http://www.writingwhitepapers.com/blog/2008/02/12/b2b-marketing-and-white-papers/#comment-58640 New question: Are white papers only for B2B? Can they be used in Consumer or B2C markting? New question: Are white papers only for B2B? Can they be used in Consumer or B2C markting?

]]> By: Graham Strong http://www.writingwhitepapers.com/blog/2008/02/12/b2b-marketing-and-white-papers/#comment-58578 Graham Strong Thu, 14 Feb 2008 13:10:18 +0000 http://www.writingwhitepapers.com/blog/2008/02/12/b2b-marketing-and-white-papers/#comment-58578 I think that B2B would change simply because the delivery media is changing. In 1978, the only way you could communicate your product or service to the client in such detail was through physical papers (involving printing and shipping costs) or face-to-face conversations and workshops. Now how easy is it? You can email it, podcast it, even post it on your website so that the customer can download it. All for a fraction of the cost. AND you can still print and ship if you like. There is much more flexibility these days. I think what it boils down to is that cheaper delivery methods thanks to today's technology is opening up new possibilities, and savvy B2B marketers are continuing to explore and exploit those opportunities. ~Graham I think that B2B would change simply because the delivery media is changing. In 1978, the only way you could communicate your product or service to the client in such detail was through physical papers (involving printing and shipping costs) or face-to-face conversations and workshops.

Now how easy is it? You can email it, podcast it, even post it on your website so that the customer can download it. All for a fraction of the cost. AND you can still print and ship if you like. There is much more flexibility these days.

I think what it boils down to is that cheaper delivery methods thanks to today’s technology is opening up new possibilities, and savvy B2B marketers are continuing to explore and exploit those opportunities.

~Graham

]]> By: sarah http://www.writingwhitepapers.com/blog/2008/02/12/b2b-marketing-and-white-papers/#comment-58570 sarah Thu, 14 Feb 2008 02:01:46 +0000 http://www.writingwhitepapers.com/blog/2008/02/12/b2b-marketing-and-white-papers/#comment-58570 I think that b2b can open some amazing doors. Before you know it you will be able to easily run b2b sales businesses from online. I have been setting up business websites and selecting my domains with a software called nemeas. The program gives me a nice 15% jump in page rank which is great. I look forward to being able to ring more b2b marketing into my repetoire. Thanks for your article. I think that b2b can open some amazing doors. Before you know it you will be able to easily run b2b sales businesses from online. I have been setting up business websites and selecting my domains with a software called nemeas. The program gives me a nice 15% jump in page rank which is great. I look forward to being able to ring more b2b marketing into my repetoire. Thanks for your article.

]]> By: Janet Butler http://www.writingwhitepapers.com/blog/2008/02/12/b2b-marketing-and-white-papers/#comment-58566 Janet Butler Wed, 13 Feb 2008 15:23:10 +0000 http://www.writingwhitepapers.com/blog/2008/02/12/b2b-marketing-and-white-papers/#comment-58566 Well, I have been following Brausch's Freedom Business System, and I must admit he does not mention White Papers. So I have never done one. Well, I have been following Brausch’s Freedom Business System, and I must admit he does not mention White Papers. So I have never done one.

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