Comments on: Wednesday: How Layout Improves White Papers http://www.writingwhitepapers.com/blog/2008/02/11/white-paper-layout/ Everything about writing and marketing white papers Sun, 07 Sep 2008 14:28:47 +0000 http://wordpress.org/?v=2.3.1 By: The Word Wrangler http://www.writingwhitepapers.com/blog/2008/02/11/white-paper-layout/#comment-58548 The Word Wrangler Tue, 12 Feb 2008 03:06:31 +0000 http://www.writingwhitepapers.com/blog/2008/02/11/white-paper-layout/#comment-58548 True, very true. But I've also seen some sales letters and direct response pieces that were pretty ugly, but had high conversion rates. And look at Drudge. That's one ugly site, but the number of hits he gets is astounding. I think that it's best if you go for great copy PLUS great layout. You really can't lose with that combo. True, very true. But I’ve also seen some sales letters and direct response pieces that were pretty ugly, but had high conversion rates. And look at Drudge. That’s one ugly site, but the number of hits he gets is astounding. I think that it’s best if you go for great copy PLUS great layout. You really can’t lose with that combo.

]]> By: Michael Stelzner http://www.writingwhitepapers.com/blog/2008/02/11/white-paper-layout/#comment-58546 Michael Stelzner Tue, 12 Feb 2008 03:02:01 +0000 http://www.writingwhitepapers.com/blog/2008/02/11/white-paper-layout/#comment-58546 Hey there WW; While I agree that content rules, a smart writer knows that great writing can be hindered by poor layout. Think about those one-page paragraphs in you read college textbooks... Mike Hey there WW;

While I agree that content rules, a smart writer knows that great writing can be hindered by poor layout.

Think about those one-page paragraphs in you read college textbooks…

Mike

]]> By: The Word Wrangler http://www.writingwhitepapers.com/blog/2008/02/11/white-paper-layout/#comment-58545 The Word Wrangler Tue, 12 Feb 2008 02:56:12 +0000 http://www.writingwhitepapers.com/blog/2008/02/11/white-paper-layout/#comment-58545 I'll have to listen to this. A few years ago - as a graphic designer - I would've told you that it's all about the layout. It was the visual presentation that sold. Now that I'm a "born again writer" I realize that it's the content baby! (My apologies to Dick Vitale). I still think copy trumps design, but you're better off when both are working together. I’ll have to listen to this. A few years ago - as a graphic designer - I would’ve told you that it’s all about the layout. It was the visual presentation that sold. Now that I’m a “born again writer” I realize that it’s the content baby! (My apologies to Dick Vitale). I still think copy trumps design, but you’re better off when both are working together.

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