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Wednesday: How Layout Improves White Papers

By Michael Stelzner

Looks do matter people. :)

Wanted to give you heads up. Roger C. Parker, the design guru (sold millions of books), will be teaching a white paper layout class this Wednesday.

Be sure to check it out.

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This entry was posted on Monday, February 11th, 2008 at 5:01 am and is filed under Writing White Papers. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

  • Joe
    A great Copy and Layout is of course ideal. But it is difficult to find a combo that led to high conversion rates and a interesting presentation. Most writers are good at content and do not score really high on presentation/lay out. There are the few exceptions, Michael Stelzner e.o but i think that outsourcing presentation is a good way to get the whole picture perfect. Anyway that is my 2 cents. Great Post.
  • True, very true. But I've also seen some sales letters and direct response pieces that were pretty ugly, but had high conversion rates. And look at Drudge. That's one ugly site, but the number of hits he gets is astounding. I think that it's best if you go for great copy PLUS great layout. You really can't lose with that combo.
  • Hey there WW;

    While I agree that content rules, a smart writer knows that great writing can be hindered by poor layout.

    Think about those one-page paragraphs in you read college textbooks...

    Mike
  • I'll have to listen to this. A few years ago - as a graphic designer - I would've told you that it's all about the layout. It was the visual presentation that sold. Now that I'm a "born again writer" I realize that it's the content baby! (My apologies to Dick Vitale). I still think copy trumps design, but you're better off when both are working together.
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