Comments on: Cisco’s Smart White Paper Marketing http://www.writingwhitepapers.com/blog/2008/02/08/ciscos-smart-white-paper-marketing/ Everything about writing and marketing white papers Fri, 30 Jul 2010 03:29:11 +0000 http://wordpress.org/?v=2.3.1 By: Katarina Bader http://www.writingwhitepapers.com/blog/2008/02/08/ciscos-smart-white-paper-marketing/#comment-58629 Katarina Bader Wed, 20 Feb 2008 11:23:25 +0000 http://www.writingwhitepapers.com/blog/2008/02/08/ciscos-smart-white-paper-marketing/#comment-58629 Michelle Evinger, tell us about that software please Michelle Evinger, tell us about that software please

]]> By: Komodo Dragon http://www.writingwhitepapers.com/blog/2008/02/08/ciscos-smart-white-paper-marketing/#comment-58558 Komodo Dragon Wed, 13 Feb 2008 03:36:44 +0000 http://www.writingwhitepapers.com/blog/2008/02/08/ciscos-smart-white-paper-marketing/#comment-58558 I would have to concur with Jim. :) I would have to concur with Jim. :)

]]> By: Jim McMullen http://www.writingwhitepapers.com/blog/2008/02/08/ciscos-smart-white-paper-marketing/#comment-58551 Jim McMullen Tue, 12 Feb 2008 11:55:21 +0000 http://www.writingwhitepapers.com/blog/2008/02/08/ciscos-smart-white-paper-marketing/#comment-58551 Super information like this, Mike, is truly piles of gold. Jim McMullen Super information like this, Mike, is truly piles of gold.
Jim McMullen

]]> By: Richard McLaughlin http://www.writingwhitepapers.com/blog/2008/02/08/ciscos-smart-white-paper-marketing/#comment-58535 Richard McLaughlin Sun, 10 Feb 2008 16:00:34 +0000 http://www.writingwhitepapers.com/blog/2008/02/08/ciscos-smart-white-paper-marketing/#comment-58535 I used to work with Microsoft and we had a similar process in place but instead of the sales people making the contact it was often the consultants. Imagine Michelle downloads a whitepaper on why MSsql is better than ABCsql. The next week the consultant has installed the product and has a demo up and running - say a tool for HR. Client is happy to give a tool a try and they give it to HR. Next week try and take it away from HR. I used to work with Microsoft and we had a similar process in place but instead of the sales people making the contact it was often the consultants.
Imagine Michelle downloads a whitepaper on why MSsql is better than ABCsql. The next week the consultant has installed the product and has a demo up and running - say a tool for HR. Client is happy to give a tool a try and they give it to HR.

Next week try and take it away from HR.

]]> By: Michael Stelzner http://www.writingwhitepapers.com/blog/2008/02/08/ciscos-smart-white-paper-marketing/#comment-58526 Michael Stelzner Sat, 09 Feb 2008 18:39:21 +0000 http://www.writingwhitepapers.com/blog/2008/02/08/ciscos-smart-white-paper-marketing/#comment-58526 Hey Michelle; Please do share your details here. Mike Hey Michelle;

Please do share your details here.

Mike

]]> By: Michelle Evinger http://www.writingwhitepapers.com/blog/2008/02/08/ciscos-smart-white-paper-marketing/#comment-58525 Michelle Evinger Sat, 09 Feb 2008 16:19:06 +0000 http://www.writingwhitepapers.com/blog/2008/02/08/ciscos-smart-white-paper-marketing/#comment-58525 Michael, I have recently branched out working to set up companies using the tools and processes you described in this blog. There are many programs that impliment these types of processes and YES, THEY WORK!!! The programs I work with track video campaigns, e-mails, website visits, blogs, white papers, basically any activity that is touched by a customer, client, or any person in the database. The tracking tells me when the object is delivered, opened, read, how long they were engaged, if they performed another activity, if they forward it, once they forward it, how they forward it to. One of the progrmas is an automatic e-mail and task scheduler that sends out automatic e-mails based on the feedback being sent or even automatic voicemails. These programs produce results and are such a time saver as well as increase in productivity. Let me know if you would like more information. Michelle Evinger, President GetKreativ, LLC Michael,

I have recently branched out working to set up companies using the tools and processes you described in this blog. There are many programs that impliment these types of processes and YES, THEY WORK!!!

The programs I work with track video campaigns, e-mails, website visits, blogs, white papers, basically any activity that is touched by a customer, client, or any person in the database. The tracking tells me when the object is delivered, opened, read, how long they were engaged, if they performed another activity, if they forward it, once they forward it, how they forward it to. One of the progrmas is an automatic e-mail and task scheduler that sends out automatic e-mails based on the feedback being sent or even automatic voicemails. These programs produce results and are such a time saver as well as increase in productivity.

Let me know if you would like more information.

Michelle Evinger, President
GetKreativ, LLC

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