Comments on: 3 Tips When Writing Benefits

By: Hard drive recovery

Hard drive recovery — Wed, 17 Mar 2010 17:47:20 +0000

Content is king. Without content your website is an empty shell, a skeleton with no flesh, an empty vessel.

By: Scott

Scott — Fri, 27 Nov 2009 08:30:03 +0000

I sometimes like to ask the question straight out - “So what does this mean for you?” Leading a reader by the hand can help them mentally connect the benefit to the feature. It's one thing to say your widget improves 'X', but it's much more effective to clearly show how improving 'X' will directly benefit the reader.

By: Rick

Rick — Wed, 20 Feb 2008 23:11:12 +0000

I am very thank`s with this great article and this nice comments. Thank`s guys

By: Shane

Shane — Wed, 13 Feb 2008 15:59:57 +0000

Nice tips…I agree that the solution we offer should have unique feature. I think it is identic with easier way but better result. This kind of benefit will attract reader to read completely and follow our solution.

By: James Chartrand - Men with Pens

James Chartrand - Men with Pens — Wed, 13 Feb 2008 02:09:44 +0000

I wouldn’t recommend it, if you want my honest opinion.

Honestly, you get more value out of content like this:

Learn the difference between feature and benefit, and use your brain - not software geared to help you part with your dollars and your integrity.

By: Neil Roberts

Neil Roberts — Wed, 13 Feb 2008 02:05:10 +0000

I’m a newbie so I don’t know much about copywriting myself. But I saw some copywriting software from some Brausch guy before. I can’t think of the name of it right now. That might be helpful for writing benefits. Anyone know if it actually works?

By: The Word Wrangler

The Word Wrangler — Tue, 12 Feb 2008 03:02:51 +0000

Benefits are definitely one of the strongest tools we copywriters can use. And I love the “So What?” line. That sums it up perfectly.

By: Komodo Dragon

Komodo Dragon — Mon, 11 Feb 2008 03:53:56 +0000

Very useful article, and comments!

Thanks guys

By: Connie Ragen Green

Connie Ragen Green — Sun, 10 Feb 2008 05:35:33 +0000

I write my sales copy while I am writing my ebook or class outline. This makes it easier to list the features and then the corresponding benefit of that feature. If I can’t think of a benefit then maybe that feature is of no value to my client.

By: Gee

Gee — Sat, 09 Feb 2008 23:36:33 +0000

I have a site at http://savvycopywriting.com/ and I tend to write on this subject.

One of the “tricks” I like to think of when I’m writing goes like this:
Imagine that, rather than writing, I’m actually talking to a large audience. And then I try to imagine what they would want to hear. And that’s what I write.