Comments on: The ‘White Paper’ Secret Weapon (Don’t Share This!) http://www.writingwhitepapers.com/blog/2008/01/24/the-secret-weapon/ Everything about writing and marketing white papers Fri, 30 Jul 2010 03:32:17 +0000 http://wordpress.org/?v=2.3.1 By: George Kirazian http://www.writingwhitepapers.com/blog/2008/01/24/the-secret-weapon/#comment-60893 George Kirazian Mon, 24 Nov 2008 22:56:49 +0000 http://www.writingwhitepapers.com/blog/2008/01/24/the-secret-weapon/#comment-60893 Mike--- I like the crafted list component---especially its "customization".... Very viable.... George Kirazian www.easywritingnow.com Mike—

I like the crafted list component—especially its “customization”….

Very viable….

George Kirazian
www.easywritingnow.com

]]> By: Kenny http://www.writingwhitepapers.com/blog/2008/01/24/the-secret-weapon/#comment-60818 Kenny Fri, 14 Nov 2008 05:13:32 +0000 http://www.writingwhitepapers.com/blog/2008/01/24/the-secret-weapon/#comment-60818 I'm in agreement Michael. People love lists...just look at every magazine on the stands, the top 10 blah blahs, 101 ways to blah blah etc. On the web it works just as well. My rule of thumb, if an actual numbered list doesn't seem appropriate, then at least bullet point it I’m in agreement Michael. People love lists…just look at every magazine on the stands, the top 10 blah blahs, 101 ways to blah blah etc. On the web it works just as well.

My rule of thumb, if an actual numbered list doesn’t seem appropriate, then at least bullet point it

]]> By: Shane http://www.writingwhitepapers.com/blog/2008/01/24/the-secret-weapon/#comment-58496 Shane Wed, 06 Feb 2008 07:45:41 +0000 http://www.writingwhitepapers.com/blog/2008/01/24/the-secret-weapon/#comment-58496 It's a nice tips. As a reader I usually try to find this kind of list because list is better to be understood than paragraph. Besides, reader get more easy to remember the solution in list. It’s a nice tips. As a reader I usually try to find this kind of list because list is better to be understood than paragraph. Besides, reader get more easy to remember the solution in list.

]]> By: Michael Stelzner http://www.writingwhitepapers.com/blog/2008/01/24/the-secret-weapon/#comment-58412 Michael Stelzner Sat, 26 Jan 2008 06:23:20 +0000 http://www.writingwhitepapers.com/blog/2008/01/24/the-secret-weapon/#comment-58412 Mike and Connie - Glad to hear that others are finding traction with this method! Thanks for your comments! - Mike Mike and Connie - Glad to hear that others are finding traction with this method! Thanks for your comments! - Mike

]]> By: Connie http://www.writingwhitepapers.com/blog/2008/01/24/the-secret-weapon/#comment-58405 Connie Fri, 25 Jan 2008 08:14:05 +0000 http://www.writingwhitepapers.com/blog/2008/01/24/the-secret-weapon/#comment-58405 I completely agree! I have had my best success using this format. My husband (who never reads my work without being asked) made the comment "I don't mind to read it, I mean it's bulleted and stuff, right? It makes a huge difference, even in regular blog posts where you are not selling anything. I mean, you are still selling your writing and your point of view, so it makes sense to format them this way whenever possible! I completely agree! I have had my best success using this format.

My husband (who never reads my work without being asked) made the comment

“I don’t mind to read it, I mean it’s bulleted and stuff, right?

It makes a huge difference, even in regular blog posts where you are not selling anything. I mean, you are still selling your writing and your point of view, so it makes sense to format them this way whenever possible!

]]> By: Mike http://www.writingwhitepapers.com/blog/2008/01/24/the-secret-weapon/#comment-58390 Mike Thu, 24 Jan 2008 14:21:13 +0000 http://www.writingwhitepapers.com/blog/2008/01/24/the-secret-weapon/#comment-58390 One old-time copywriter I know has been using a similar approach in his sales letters for a number of years. He has a section that starts: Warning ! Don't buy a _______ unless it meets these criteria ! Then he lists 3,5 or 7 criteria that only can be met by his product or service. Sorta mimics those features lists that compare different versions of a software product. The one's with columns of check boxes. If it's been working to provide proof in those ways, it'll surely work in this realm too...I believe. One old-time copywriter I know has been using a similar approach in his sales letters for a number of years.

He has a section that starts:

Warning ! Don’t buy a _______ unless it meets these criteria !

Then he lists 3,5 or 7 criteria that only can be met by his product or service.

Sorta mimics those features lists that compare different versions of a software product. The one’s with columns of check boxes.

If it’s been working to provide proof in those ways, it’ll surely work in this realm too…I believe.

]]>