Comments on: What Lowlife Spammers Can Teach You About Headlines http://www.writingwhitepapers.com/blog/2008/01/09/headline-lessons-from-spammers/ Everything about writing and marketing white papers Wed, 08 Feb 2012 21:02:58 +0000 http://wordpress.org/?v=2.3.1 By: Letter http://www.writingwhitepapers.com/blog/2008/01/09/headline-lessons-from-spammers/#comment-58873 Letter Mon, 31 Mar 2008 00:13:03 +0000 http://www.writingwhitepapers.com/blog/2008/01/09/headline-lessons-from-spammers/#comment-58873 definitely.. also when the "spam" is targeted, and sometimes the message is even interesting and usefull, can we really call it spam ? i mean those "spammers" are using sophisticated softwares to harvest "extremely targeted" emails and then send "extremely targeted" emails and offers. believe it or not sometimes u get something interesting from those "spammers" Another thing that i learned from studying hundred of spammers emails, is how to bypass the spam filters when i want to send a legit newsletter to all my subscribers. so yeah you can learn from the "bad" people too . definitely.. also when the “spam” is targeted, and sometimes the message is even interesting and usefull, can we really call it spam ? i mean those “spammers” are using sophisticated softwares to harvest “extremely targeted” emails and then send “extremely targeted” emails and offers. believe it or not sometimes u get something interesting from those “spammers”

Another thing that i learned from studying hundred of spammers emails, is how to bypass the spam filters when i want to send a legit newsletter to all my subscribers. so yeah you can learn from the “bad” people too .

]]> By: Email Marketing Man http://www.writingwhitepapers.com/blog/2008/01/09/headline-lessons-from-spammers/#comment-58665 Email Marketing Man Wed, 27 Feb 2008 17:48:28 +0000 http://www.writingwhitepapers.com/blog/2008/01/09/headline-lessons-from-spammers/#comment-58665 Howard: Don't forget the joke about email spam being "so cheap to make and deliver that a vanishingly small return rate is sufficient to underwrite the project." The tough part's really the distribution. A marketing project's success is determined by ROI, like anything else, and while the conversion rates are low, the distribution figures are staggering. Why is conversion rate alone enough to call it unsuccessful? You're right that the subject is important. The times when I've been drawn to click most have been the coincidental name guesses they happen to get exactly right, which is really a product of the numbers game of it all, as usual. Howard: Don’t forget the joke about email spam being “so cheap to make and deliver that a vanishingly small return rate is sufficient to underwrite the project.” The tough part’s really the distribution. A marketing project’s success is determined by ROI, like anything else, and while the conversion rates are low, the distribution figures are staggering. Why is conversion rate alone enough to call it unsuccessful?

You’re right that the subject is important. The times when I’ve been drawn to click most have been the coincidental name guesses they happen to get exactly right, which is really a product of the numbers game of it all, as usual.

]]> By: Brandon Conway http://www.writingwhitepapers.com/blog/2008/01/09/headline-lessons-from-spammers/#comment-58636 Brandon Conway Thu, 21 Feb 2008 20:16:52 +0000 http://www.writingwhitepapers.com/blog/2008/01/09/headline-lessons-from-spammers/#comment-58636 updatedfreeporn.com's multi award winning adult site offers daily & weekly updated free porn for every niche & desire.free porn pics,free porn videos,free ... updatedfreeporn.com’s multi award winning adult site offers daily & weekly updated free porn for every niche & desire.free porn pics,free porn videos,free …

]]> By: Belva McKann http://www.writingwhitepapers.com/blog/2008/01/09/headline-lessons-from-spammers/#comment-58495 Belva McKann Tue, 05 Feb 2008 16:25:03 +0000 http://www.writingwhitepapers.com/blog/2008/01/09/headline-lessons-from-spammers/#comment-58495 I think the important thing here is: Who is your audience? My highly technical audience have kitsch radar that weeds out anything but the terms that mean something to them. And you can't fool someone who's considering buying a million-dollar automation system for a refinery with "controversy" or fear appeals. Ain't happenin'. Our product data sheets and white papers are the most frequently downloaded sales aids, at thousands of hits a day, and if they don't deliver what's been googled, from the headline through the specs, we lose. I think the important thing here is: Who is your audience? My highly technical audience have kitsch radar that weeds out anything but the terms that mean something to them. And you can’t fool someone who’s considering buying a million-dollar automation system for a refinery with “controversy” or fear appeals. Ain’t happenin’. Our product data sheets and white papers are the most frequently downloaded sales aids, at thousands of hits a day, and if they don’t deliver what’s been googled, from the headline through the specs, we lose.

]]> By: Wolf Halton http://www.writingwhitepapers.com/blog/2008/01/09/headline-lessons-from-spammers/#comment-58327 Wolf Halton Mon, 14 Jan 2008 18:30:29 +0000 http://www.writingwhitepapers.com/blog/2008/01/09/headline-lessons-from-spammers/#comment-58327 I think these spammers are searching for the 1:100000000 person who responds. I usually think the ones that get through my filters are pretty funny. The ones that really work (on me) are the ones that might possibly be from somebody I know with a new email address. "Do you remember that day in August when I told you I was quitting..." I like the point about controversy. I think it was James Rausch I read had said, "If you aren't getting death threats, you aren't doing enough." Like how the carny workers insult you to get you to come and play their games... I think these spammers are searching for the 1:100000000 person who responds. I usually think the ones that get through my filters are pretty funny. The ones that really work (on me) are the ones that might possibly be from somebody I know with a new email address.
“Do you remember that day in August when I told you I was quitting…”
I like the point about controversy. I think it was James Rausch I read had said, “If you aren’t getting death threats, you aren’t doing enough.” Like how the carny workers insult you to get you to come and play their games…

]]> By: Chess Openings Guru http://www.writingwhitepapers.com/blog/2008/01/09/headline-lessons-from-spammers/#comment-58300 Chess Openings Guru Fri, 11 Jan 2008 05:05:46 +0000 http://www.writingwhitepapers.com/blog/2008/01/09/headline-lessons-from-spammers/#comment-58300 I read the excerpt from your book... Writing White Papers. Very fascinating! How is the book doing, by the way? I like your blog too! Great post about the things we can learn from spammers. It's true, there are some great marketing tactics there... I read the excerpt from your book… Writing White Papers. Very fascinating! How is the book doing, by the way?

I like your blog too! Great post about the things we can learn from spammers. It’s true, there are some great marketing tactics there…

]]> By: Michael Stelzner http://www.writingwhitepapers.com/blog/2008/01/09/headline-lessons-from-spammers/#comment-58299 Michael Stelzner Thu, 10 Jan 2008 22:05:45 +0000 http://www.writingwhitepapers.com/blog/2008/01/09/headline-lessons-from-spammers/#comment-58299 Howard - Thanks for your opinions. We can always learn something, even from evil people. :) - Mike Howard - Thanks for your opinions. We can always learn something, even from evil people. :) - Mike

]]> By: Howard Sewell, Connect Direct http://www.writingwhitepapers.com/blog/2008/01/09/headline-lessons-from-spammers/#comment-58298 Howard Sewell, Connect Direct Thu, 10 Jan 2008 21:52:35 +0000 http://www.writingwhitepapers.com/blog/2008/01/09/headline-lessons-from-spammers/#comment-58298 Hey Michael, I respectfully disagree with the premise of your article - that spammers are successful. Successful enough for their own purposes, yes, but not by any standard that you or I or any reasonable marketer would use. The typical spammer is sending millions of e-mails at virtually no cost and needs only the barest fraction of a response to make it worth his/her while. On a percentage basis, what most spammers consider success would be abject failure for most marketers. Having said that - yes, I agree: from a "best practices" perspective, there's "good" spam and "bad" spam, but frankly - I'll learn my lessons elsewhere! :) Cheers, Howard Hey Michael,

I respectfully disagree with the premise of your article - that spammers are successful. Successful enough for their own purposes, yes, but not by any standard that you or I or any reasonable marketer would use. The typical spammer is sending millions of e-mails at virtually no cost and needs only the barest fraction of a response to make it worth his/her while. On a percentage basis, what most spammers consider success would be abject failure for most marketers. Having said that - yes, I agree: from a “best practices” perspective, there’s “good” spam and “bad” spam, but frankly - I’ll learn my lessons elsewhere! :)

Cheers, Howard

]]> By: James Chartrand - Web Content Writer Tips http://www.writingwhitepapers.com/blog/2008/01/09/headline-lessons-from-spammers/#comment-58297 James Chartrand - Web Content Writer Tips Thu, 10 Jan 2008 18:31:38 +0000 http://www.writingwhitepapers.com/blog/2008/01/09/headline-lessons-from-spammers/#comment-58297 Hm, as an afterthought... I wonder what makes spammers think I need help with sex, drugs and more sex? Hm, as an afterthought… I wonder what makes spammers think I need help with sex, drugs and more sex?

]]> By: James Chartrand - Web Content Writer Tips http://www.writingwhitepapers.com/blog/2008/01/09/headline-lessons-from-spammers/#comment-58296 James Chartrand - Web Content Writer Tips Thu, 10 Jan 2008 18:31:05 +0000 http://www.writingwhitepapers.com/blog/2008/01/09/headline-lessons-from-spammers/#comment-58296 Wow, you have some pretty high-class spammers, if that's the sort of spam you're getting. My blog fills up daily with crap that is a thousand links long about sexual aids, cheap drugs and free porn. Wow, you have some pretty high-class spammers, if that’s the sort of spam you’re getting. My blog fills up daily with crap that is a thousand links long about sexual aids, cheap drugs and free porn.

]]>