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	<title>Comments on: Are You Smarter Than Water?</title>
	<link>http://www.writingwhitepapers.com/blog/2007/11/20/are-you-smarter-than-water/</link>
	<description>Everything about writing and marketing white papers</description>
	<pubDate>Wed, 08 Feb 2012 20:39:28 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.3.1</generator>
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		<title>By: vertigo</title>
		<link>http://www.writingwhitepapers.com/blog/2007/11/20/are-you-smarter-than-water/#comment-58905</link>
		<dc:creator>vertigo</dc:creator>
		<pubDate>Thu, 03 Apr 2008 12:36:18 +0000</pubDate>
		<guid>http://www.writingwhitepapers.com/blog/2007/11/20/are-you-smarter-than-water/#comment-58905</guid>
		<description>Water is often used as an example of the perfect way to be (or behave or exist). See Taoist philosophy and the martial arts concept of "mind like water". It certainly didn't lead me to think along the lines of water=stupid.</description>
		<content:encoded><![CDATA[<p>Water is often used as an example of the perfect way to be (or behave or exist). See Taoist philosophy and the martial arts concept of &#8220;mind like water&#8221;. It certainly didn&#8217;t lead me to think along the lines of water=stupid.</p>
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		<title>By: David Lance</title>
		<link>http://www.writingwhitepapers.com/blog/2007/11/20/are-you-smarter-than-water/#comment-50374</link>
		<dc:creator>David Lance</dc:creator>
		<pubDate>Tue, 27 Nov 2007 18:53:39 +0000</pubDate>
		<guid>http://www.writingwhitepapers.com/blog/2007/11/20/are-you-smarter-than-water/#comment-50374</guid>
		<description>Incidentally, owning a pool with filter systems, pumps, heaters, and 10,000 potential leaks and catastrophes is a challenge.

You need a service guy who is "smarter than the water."</description>
		<content:encoded><![CDATA[<p>Incidentally, owning a pool with filter systems, pumps, heaters, and 10,000 potential leaks and catastrophes is a challenge.</p>
<p>You need a service guy who is &#8220;smarter than the water.&#8221;</p>
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		<title>By: David Lance</title>
		<link>http://www.writingwhitepapers.com/blog/2007/11/20/are-you-smarter-than-water/#comment-50370</link>
		<dc:creator>David Lance</dc:creator>
		<pubDate>Tue, 27 Nov 2007 18:46:12 +0000</pubDate>
		<guid>http://www.writingwhitepapers.com/blog/2007/11/20/are-you-smarter-than-water/#comment-50370</guid>
		<description>"Dales Pools and Spas: Enjoy the luxury"

"Fun, Relax, Invigorate"</description>
		<content:encoded><![CDATA[<p>&#8220;Dales Pools and Spas: Enjoy the luxury&#8221;</p>
<p>&#8220;Fun, Relax, Invigorate&#8221;</p>
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		<title>By: Mark</title>
		<link>http://www.writingwhitepapers.com/blog/2007/11/20/are-you-smarter-than-water/#comment-47020</link>
		<dc:creator>Mark</dc:creator>
		<pubDate>Tue, 20 Nov 2007 20:27:12 +0000</pubDate>
		<guid>http://www.writingwhitepapers.com/blog/2007/11/20/are-you-smarter-than-water/#comment-47020</guid>
		<description>I think the bumper-boy is trying to say, "hey, I know how to manipulate water for your pleasure and entertainment", and it's pretty laughable to say he's smarter than water (self-deprecation is always a crowd pleaser).  So, the jokes on us and I now I spent three minutes writing about this versus my own blog....ie, I'm not smarter than water.</description>
		<content:encoded><![CDATA[<p>I think the bumper-boy is trying to say, &#8220;hey, I know how to manipulate water for your pleasure and entertainment&#8221;, and it&#8217;s pretty laughable to say he&#8217;s smarter than water (self-deprecation is always a crowd pleaser).  So, the jokes on us and I now I spent three minutes writing about this versus my own blog&#8230;.ie, I&#8217;m not smarter than water.</p>
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		<title>By: Jason Falls</title>
		<link>http://www.writingwhitepapers.com/blog/2007/11/20/are-you-smarter-than-water/#comment-46959</link>
		<dc:creator>Jason Falls</dc:creator>
		<pubDate>Tue, 20 Nov 2007 18:38:43 +0000</pubDate>
		<guid>http://www.writingwhitepapers.com/blog/2007/11/20/are-you-smarter-than-water/#comment-46959</guid>
		<description>I think I'd leave it alone. Would THE Michael Stelzner blog about him otherwise?</description>
		<content:encoded><![CDATA[<p>I think I&#8217;d leave it alone. Would THE Michael Stelzner blog about him otherwise?</p>
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		<title>By: Michael Stelzner</title>
		<link>http://www.writingwhitepapers.com/blog/2007/11/20/are-you-smarter-than-water/#comment-46898</link>
		<dc:creator>Michael Stelzner</dc:creator>
		<pubDate>Tue, 20 Nov 2007 17:14:31 +0000</pubDate>
		<guid>http://www.writingwhitepapers.com/blog/2007/11/20/are-you-smarter-than-water/#comment-46898</guid>
		<description>Phillip - That's Michael A. not Michael T.  :) - Mike</description>
		<content:encoded><![CDATA[<p>Phillip - That&#8217;s Michael A. not Michael T.  <img src='http://www.writingwhitepapers.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> - Mike</p>
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		<title>By: Phillip Crum</title>
		<link>http://www.writingwhitepapers.com/blog/2007/11/20/are-you-smarter-than-water/#comment-46859</link>
		<dc:creator>Phillip Crum</dc:creator>
		<pubDate>Tue, 20 Nov 2007 16:18:45 +0000</pubDate>
		<guid>http://www.writingwhitepapers.com/blog/2007/11/20/are-you-smarter-than-water/#comment-46859</guid>
		<description>Sounds like a good 'ole boy's attempt at jump-starting a viral marketing. Let's see----he got Michael T. Stelzner to post a blurb about it on his nationally acclaimed blog and request reader interaction.

I'd say it worked. Made ya think. Made ya act, and if you were in the market for a pool or spa it might even prompt you to call him.

You wanna take the humour and intrigue out of a perfectly good tag line and exchange it for one that "makes sense"??

Leave Dale alone. He knows his business better than a bunch of bloggers!  :)</description>
		<content:encoded><![CDATA[<p>Sounds like a good &#8216;ole boy&#8217;s attempt at jump-starting a viral marketing. Let&#8217;s see&#8212;-he got Michael T. Stelzner to post a blurb about it on his nationally acclaimed blog and request reader interaction.</p>
<p>I&#8217;d say it worked. Made ya think. Made ya act, and if you were in the market for a pool or spa it might even prompt you to call him.</p>
<p>You wanna take the humour and intrigue out of a perfectly good tag line and exchange it for one that &#8220;makes sense&#8221;??</p>
<p>Leave Dale alone. He knows his business better than a bunch of bloggers!  <img src='http://www.writingwhitepapers.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /></p>
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		<title>By: Mike</title>
		<link>http://www.writingwhitepapers.com/blog/2007/11/20/are-you-smarter-than-water/#comment-46804</link>
		<dc:creator>Mike</dc:creator>
		<pubDate>Tue, 20 Nov 2007 14:51:43 +0000</pubDate>
		<guid>http://www.writingwhitepapers.com/blog/2007/11/20/are-you-smarter-than-water/#comment-46804</guid>
		<description>Hey Les,

I like your better !</description>
		<content:encoded><![CDATA[<p>Hey Les,</p>
<p>I like your better !</p>
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		<title>By: Les Becker</title>
		<link>http://www.writingwhitepapers.com/blog/2007/11/20/are-you-smarter-than-water/#comment-46793</link>
		<dc:creator>Les Becker</dc:creator>
		<pubDate>Tue, 20 Nov 2007 14:37:53 +0000</pubDate>
		<guid>http://www.writingwhitepapers.com/blog/2007/11/20/are-you-smarter-than-water/#comment-46793</guid>
		<description>I don't know about "smarter than water" (??), but I have been called "dumber than a bag of rocks" before.

Slogan?  How about "We Calm the Waters"?  Mind you, I think Mike's "Water Your Way" is a winner.</description>
		<content:encoded><![CDATA[<p>I don&#8217;t know about &#8220;smarter than water&#8221; (??), but I have been called &#8220;dumber than a bag of rocks&#8221; before.</p>
<p>Slogan?  How about &#8220;We Calm the Waters&#8221;?  Mind you, I think Mike&#8217;s &#8220;Water Your Way&#8221; is a winner.</p>
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		<title>By: Mike</title>
		<link>http://www.writingwhitepapers.com/blog/2007/11/20/are-you-smarter-than-water/#comment-46783</link>
		<dc:creator>Mike</dc:creator>
		<pubDate>Tue, 20 Nov 2007 14:24:26 +0000</pubDate>
		<guid>http://www.writingwhitepapers.com/blog/2007/11/20/are-you-smarter-than-water/#comment-46783</guid>
		<description>How about:

"We Rule The Water"

" Make Water Your Slave"

" Water Works Wonders"

" Water Your Way"

"Water: It's What's For After Dinner"</description>
		<content:encoded><![CDATA[<p>How about:</p>
<p>&#8220;We Rule The Water&#8221;</p>
<p>&#8221; Make Water Your Slave&#8221;</p>
<p>&#8221; Water Works Wonders&#8221;</p>
<p>&#8221; Water Your Way&#8221;</p>
<p>&#8220;Water: It&#8217;s What&#8217;s For After Dinner&#8221;</p>
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