Are You Smarter Than Water?
By Michael StelznerI was driving home from work last Tuesday night. A banana moon lit the sky.
While stuck in traffic behind an old Nissan truck, I had nothing better to do. So I read the ad on the back of the truck.
It said, “Dales Pool and Spa Center.”
And in big glimmering words read the slogan, “Smarter than Water.”
Call me stupid, but what does that mean?
This illustrates the importance of few well chose words.
If you were Dale, what might you pick as a better slogan?
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