Comments on: Why Reveal Your Secrets in White Papers? http://www.writingwhitepapers.com/blog/2007/10/30/why-reveal-your-secrets-in-white-papers/ Everything about writing and marketing white papers Fri, 30 Jul 2010 03:32:13 +0000 http://wordpress.org/?v=2.3.1 By: Michael Stelzner http://www.writingwhitepapers.com/blog/2007/10/30/why-reveal-your-secrets-in-white-papers/#comment-38311 Michael Stelzner Wed, 31 Oct 2007 19:22:02 +0000 http://www.writingwhitepapers.com/blog/2007/10/30/why-reveal-your-secrets-in-white-papers/#comment-38311 John - That is right and this goes way beyond us writers. Businesses need to do the same thing as well. - Mike John - That is right and this goes way beyond us writers. Businesses need to do the same thing as well. - Mike

]]> By: John Burnell http://www.writingwhitepapers.com/blog/2007/10/30/why-reveal-your-secrets-in-white-papers/#comment-38308 John Burnell Wed, 31 Oct 2007 18:59:45 +0000 http://www.writingwhitepapers.com/blog/2007/10/30/why-reveal-your-secrets-in-white-papers/#comment-38308 I've faced the same dilemma regarding how much of white paper writer's trade secrets to give away. I decided to err on the side of openness rather than secrecy. Here's why: almost everyone who can type thinks they can write. That creates a lot of potential competition for white paper business, and companies sometimes think they can develop them cheaper or better in house. By giving a glimpse of the process and the work that a professional writer puts into a paper, it increases my chances of getting the work, because clients don't want to do that much themselves. I’ve faced the same dilemma regarding how much of white paper writer’s trade secrets to give away. I decided to err on the side of openness rather than secrecy. Here’s why: almost everyone who can type thinks they can write. That creates a lot of potential competition for white paper business, and companies sometimes think they can develop them cheaper or better in house. By giving a glimpse of the process and the work that a professional writer puts into a paper, it increases my chances of getting the work, because clients don’t want to do that much themselves.

]]> By: Michael Stelzner http://www.writingwhitepapers.com/blog/2007/10/30/why-reveal-your-secrets-in-white-papers/#comment-38305 Michael Stelzner Wed, 31 Oct 2007 17:46:51 +0000 http://www.writingwhitepapers.com/blog/2007/10/30/why-reveal-your-secrets-in-white-papers/#comment-38305 Thanks Jimmy! Thanks Jimmy!

]]> By: Jimmy Vee http://www.writingwhitepapers.com/blog/2007/10/30/why-reveal-your-secrets-in-white-papers/#comment-38296 Jimmy Vee Wed, 31 Oct 2007 14:34:53 +0000 http://www.writingwhitepapers.com/blog/2007/10/30/why-reveal-your-secrets-in-white-papers/#comment-38296 You are dead on. You become more powerful by sharing information not hording it. The law of the universe gives back to those who deliver value first. Great Stuff. Jimmy Vee You are dead on. You become more powerful by sharing information not hording it. The law of the universe gives back to those who deliver value first. Great Stuff.

Jimmy Vee

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