Comments on: Using White Papers for Lead Generation? http://www.writingwhitepapers.com/blog/2007/10/29/using-white-papers-for-lead-generation/ Everything about writing and marketing white papers Fri, 10 Sep 2010 10:43:22 +0000 http://wordpress.org/?v=2.3.1 By: Dean Rieck http://www.writingwhitepapers.com/blog/2007/10/29/using-white-papers-for-lead-generation/#comment-47235 Dean Rieck Wed, 21 Nov 2007 05:30:08 +0000 http://www.writingwhitepapers.com/blog/2007/10/29/using-white-papers-for-lead-generation/#comment-47235 I decided to start a newsletter a few months ago as a way to generate leads, stay in touch with contacts, and start building an e-mail list. The topic of the newsletter was direct response advertising, copywriting, direct marketing, etc. Signups were okay, but when I created a free 16-page report called "99 Easy Ways to Boost Your Direct Mail Response" my signups increased immediately. I decided to start a newsletter a few months ago as a way to generate leads, stay in touch with contacts, and start building an e-mail list. The topic of the newsletter was direct response advertising, copywriting, direct marketing, etc.

Signups were okay, but when I created a free 16-page report called “99 Easy Ways to Boost Your Direct Mail Response” my signups increased immediately.

]]> By: Michael Stelzner http://www.writingwhitepapers.com/blog/2007/10/29/using-white-papers-for-lead-generation/#comment-38676 Michael Stelzner Fri, 02 Nov 2007 14:08:55 +0000 http://www.writingwhitepapers.com/blog/2007/10/29/using-white-papers-for-lead-generation/#comment-38676 Hi Mike; Perhaps you hit the submit button two times? I prefer a template with a wide left margin and light on graphics. If you want to link to some you are considering, I can tell you my preference. Mike Hi Mike;

Perhaps you hit the submit button two times?

I prefer a template with a wide left margin and light on graphics.

If you want to link to some you are considering, I can tell you my preference.

Mike

]]> By: Mike McCartney http://www.writingwhitepapers.com/blog/2007/10/29/using-white-papers-for-lead-generation/#comment-38646 Mike McCartney Fri, 02 Nov 2007 12:17:16 +0000 http://www.writingwhitepapers.com/blog/2007/10/29/using-white-papers-for-lead-generation/#comment-38646 The "DUPLICATE" messgae popped up when I sub,itted my comment. IYet I don't think I've ever evven sent one before. Thanks. Mike The “DUPLICATE” messgae popped up when I sub,itted my comment. IYet I don’t think I’ve ever evven sent one before. Thanks.
Mike

]]> By: Mike McCartney http://www.writingwhitepapers.com/blog/2007/10/29/using-white-papers-for-lead-generation/#comment-38644 Mike McCartney Fri, 02 Nov 2007 12:15:03 +0000 http://www.writingwhitepapers.com/blog/2007/10/29/using-white-papers-for-lead-generation/#comment-38644 I've seen various outlines/templates for one-page'r white papers. Your favorite? Thanks. Mike I’ve seen various outlines/templates for one-page’r white papers. Your favorite? Thanks.
Mike

]]> By: David Polley http://www.writingwhitepapers.com/blog/2007/10/29/using-white-papers-for-lead-generation/#comment-38456 David Polley Thu, 01 Nov 2007 20:43:04 +0000 http://www.writingwhitepapers.com/blog/2007/10/29/using-white-papers-for-lead-generation/#comment-38456 Originally I placed a url at the end of the article that pointed to the white paper, but apparently their VP of new business wants to put it in the hands of prospects and clients. They haven't asked for a dime! Originally I placed a url at the end of the article that pointed to the white paper, but apparently their VP of new business wants to put it in the hands of prospects and clients. They haven’t asked for a dime!

]]> By: Michael Stelzner http://www.writingwhitepapers.com/blog/2007/10/29/using-white-papers-for-lead-generation/#comment-38312 Michael Stelzner Wed, 31 Oct 2007 19:23:10 +0000 http://www.writingwhitepapers.com/blog/2007/10/29/using-white-papers-for-lead-generation/#comment-38312 David - Great exposure for you guys with that newsletter. Did that cost you anything? - Mike David - Great exposure for you guys with that newsletter. Did that cost you anything? - Mike

]]> By: David Polley http://www.writingwhitepapers.com/blog/2007/10/29/using-white-papers-for-lead-generation/#comment-38260 David Polley Tue, 30 Oct 2007 22:03:13 +0000 http://www.writingwhitepapers.com/blog/2007/10/29/using-white-papers-for-lead-generation/#comment-38260 Although I have used white papers for high tech lead gen in the past, I wrote my first real white paper this year at my current day job at a health plan. It's called "Controlling Health Care Costs with Strategic Worksite Wellness Programs." It makes the case that wellness is a business imperative, and not just a "warm fuzzy" program. We've been handing it out to customers and brokers at events and including it in proposals. In November, a major benefits consultant is bundling the white paper with their monthly newsletter. We may also use it as a direct mail premium. It amazes me how much mileage and unforeseen opportunities can come out of a tool like this! Although I have used white papers for high tech lead gen in the past, I wrote my first real white paper this year at my current day job at a health plan. It’s called “Controlling Health Care Costs with Strategic Worksite Wellness Programs.” It makes the case that wellness is a business imperative, and not just a “warm fuzzy” program. We’ve been handing it out to customers and brokers at events and including it in proposals. In November, a major benefits consultant is bundling the white paper with their monthly newsletter. We may also use it as a direct mail premium. It amazes me how much mileage and unforeseen opportunities can come out of a tool like this!

]]>