Comments on: The Death of the White Paper (!?) http://www.writingwhitepapers.com/blog/2007/10/16/the-death-of-the-white-paper/ Everything about writing and marketing white papers Fri, 10 Sep 2010 09:41:20 +0000 http://wordpress.org/?v=2.3.1 By: Michael Stelzner http://www.writingwhitepapers.com/blog/2007/10/16/the-death-of-the-white-paper/#comment-36819 Michael Stelzner Thu, 18 Oct 2007 04:47:15 +0000 http://www.writingwhitepapers.com/blog/2007/10/16/the-death-of-the-white-paper/#comment-36819 Hey All! Thanks for your feedback! Mike Hey All!

Thanks for your feedback!

Mike

]]> By: Jonathan Kantor http://www.writingwhitepapers.com/blog/2007/10/16/the-death-of-the-white-paper/#comment-36734 Jonathan Kantor Wed, 17 Oct 2007 13:50:13 +0000 http://www.writingwhitepapers.com/blog/2007/10/16/the-death-of-the-white-paper/#comment-36734 To believe that white papers are "dead" represents a fundamental misunderstanding of BOTH white papers AND blogs. Does she really think that someone like Oracle is going to replace their entire white paper strategy with a bunch of blogs? Please. If you believe that, then I have a bridge in Brooklyn to sell you. Jonathan To believe that white papers are “dead” represents a fundamental misunderstanding of BOTH white papers AND blogs.

Does she really think that someone like Oracle is going to replace their entire white paper strategy with a bunch of blogs? Please.

If you believe that, then I have a bridge in Brooklyn to sell you.

Jonathan

]]> By: Chip Nickolett http://www.writingwhitepapers.com/blog/2007/10/16/the-death-of-the-white-paper/#comment-36654 Chip Nickolett Wed, 17 Oct 2007 04:31:10 +0000 http://www.writingwhitepapers.com/blog/2007/10/16/the-death-of-the-white-paper/#comment-36654 Blogs are intended to express opinions and ideas, make observations, write about events, etc. White papers should be more informative, providing substantial information about a "thing" (such as technology or products) or a process, or to make an assertion about a position that is supported by a theory, hypothesis, or fact. Blogs are often more conversational in nature - requiring less rigor and structure than a white paper. A good white paper has that structure and rigor. Blogs are often more interactive through the use of comments such as these (when compared to most white papers), and are usually more current or timely. Good white papers take a fair amount of time and effort to write, edit and publish, and are probably not going to be as current. Blogs can be complementary to white papers, but IMO they are not replacements for them. Cheers, Chip Blogs are intended to express opinions and ideas, make observations, write about events, etc. White papers should be more informative, providing substantial information about a “thing” (such as technology or products) or a process, or to make an assertion about a position that is supported by a theory, hypothesis, or fact.

Blogs are often more conversational in nature - requiring less rigor and structure than a white paper. A good white paper has that structure and rigor.

Blogs are often more interactive through the use of comments such as these (when compared to most white papers), and are usually more current or timely. Good white papers take a fair amount of time and effort to write, edit and publish, and are probably not going to be as current.

Blogs can be complementary to white papers, but IMO they are not replacements for them.

Cheers,

Chip

]]> By: Jeff Brown http://www.writingwhitepapers.com/blog/2007/10/16/the-death-of-the-white-paper/#comment-36639 Jeff Brown Wed, 17 Oct 2007 03:12:01 +0000 http://www.writingwhitepapers.com/blog/2007/10/16/the-death-of-the-white-paper/#comment-36639 Even I know that's a crock. :) Even I know that’s a crock. :)

]]> By: Geoff http://www.writingwhitepapers.com/blog/2007/10/16/the-death-of-the-white-paper/#comment-36546 Geoff Tue, 16 Oct 2007 12:20:13 +0000 http://www.writingwhitepapers.com/blog/2007/10/16/the-death-of-the-white-paper/#comment-36546 Two mediums. Two aims. Two different purposes. They don't have that much in common, when each uses its own inherent advantages properly. Two mediums. Two aims. Two different purposes.

They don’t have that much in common, when each uses its own inherent advantages properly.

]]> By: Dianna Huff http://www.writingwhitepapers.com/blog/2007/10/16/the-death-of-the-white-paper/#comment-36544 Dianna Huff Tue, 16 Oct 2007 12:16:10 +0000 http://www.writingwhitepapers.com/blog/2007/10/16/the-death-of-the-white-paper/#comment-36544 She's (?) making a classic mistake -- using her own preferences to determine marketing strategy. Bob Bly talks about this a lot. Who cares if she never prints out white papers or never hands them to clients? Lots of other people do. Doesn't KnowledgeStorm actually track how white papers go through an organization? I bet they could prove her wrong in an instant. She’s (?) making a classic mistake — using her own preferences to determine marketing strategy. Bob Bly talks about this a lot.

Who cares if she never prints out white papers or never hands them to clients? Lots of other people do. Doesn’t KnowledgeStorm actually track how white papers go through an organization? I bet they could prove her wrong in an instant.

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