Thursday: Search Engine Optimization and White Papers
October 15th, 2007, by Michael StelznerIf your white paper came up on the first page of Google without a penny in ad costs, what would it do for your business?
White papers are atomic marketing weapons. Search engines are where your future customers begin their research.
By applying the right tactics, you can move your white paper out of the darkness and onto the first page of major search engines.
Search engine optimization is the key to ensuring your white paper landing page is visible to prospects.
The result: newfound traffic and new opportunities.
Understanding how to apply proven search engine optimization techniques will change the face of your business.
Why? Because finding people at the moment they are searching is a marketer’s dream.
Do you understand how to craft white paper landing pages that appeal equally to people and search engines?
To unpack the proven tactics for improving your search engine rankings, I am excited to be joined by search engine optimization expert Dianna Huff.
Dianna is the author of the popular ebook, Turning Clicks into Leads Through Search Engine Optimization.
This Thursday, Dianna and I will dig deep into proven strategies for moving your white paper landing pages to the front page of major search engines.
The class is called “Search Engine Optimization for White Papers (How to ensure your papers rank high on search engines).”
During the class, you will learn tactics that can ensure your web pages get the attention you expect.
Make a resolution to expand your lead generation success. Register for this class today by clicking here. Seats are limited.
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October 16th, 2007 at 7:20 pm
Hi Mike,
A question about SEO for white papers. If you are contracted to write a white paper for a company, why do YOU need to advertise it?
October 16th, 2007 at 9:17 pm
Brian - You don’t need to advertise it. Your client does. - Mike
October 23rd, 2007 at 7:04 am
It’s a competitive advantage for a writer to understand SEO copywriting.
If you know more than your client about how a white paper can rank higher in internet searches, you bring added value as a trusted adviser.
If you know less than your client, you’re in trouble.
Even smaller companies have people solely responsible for online marketing. They know about SEO. They may even be the ones who recommended a lead-generation program based on white papers. So you better know your stuff.
February 20th, 2008 at 9:32 am
Hi Mike,
Thank you. Very interesting. That’s an angle I had not considered before.
Joseph
February 29th, 2008 at 9:23 pm
Michael -
I promote a search engine submission affliate site where I recieve free submission service as long as I continue to promote the site and refer to others. In your opinion, do these sites provide a quality submission service similar to the paid submission services?
Thanks for the info…
Steve Brubaker
http://www.stevenbrubaker.net