Just a quick note. I will be speaking at MarketingSherpa’s B2B Summit in Boston on Monday and again in San Francisco at the end of the month (29th).

My topic is of course related white papers! Here’s the blurb:

2:30-3:00 pm - Expert Session
How to Invent White Papers That Prospects Adore
Are your white paper titles compelling enough to attract the attention they deserve? Which white papers work best in syndication? Which do C-level execs prefer? Which topics tend to go “viral” within a prospect’s organization? Presented by: Michael Stelzner, Book Author, Writing White Papers: How to Capture Readers and Keep Them Engaged

Be sure to come by and say hello if you plan on being at any of these events.

During lunch on Monday (at both events) they created a special table called “white papers” and I will be sitting there.

Hope to see you there!

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