Comments on: Nurturing Prospects With White Papers http://www.writingwhitepapers.com/blog/2007/10/01/nurturing-prospects-with-white-papers/ Everything about writing and marketing white papers Wed, 08 Feb 2012 21:37:24 +0000 http://wordpress.org/?v=2.3.1 By: Michael Stelzner http://www.writingwhitepapers.com/blog/2007/10/01/nurturing-prospects-with-white-papers/#comment-35593 Michael Stelzner Tue, 02 Oct 2007 15:20:19 +0000 http://www.writingwhitepapers.com/blog/2007/10/01/nurturing-prospects-with-white-papers/#comment-35593 Paul - Great insight and thanks for your comments! - Mike Paul - Great insight and thanks for your comments! - Mike

]]> By: Paul Dunay http://www.writingwhitepapers.com/blog/2007/10/01/nurturing-prospects-with-white-papers/#comment-35576 Paul Dunay Tue, 02 Oct 2007 03:47:26 +0000 http://www.writingwhitepapers.com/blog/2007/10/01/nurturing-prospects-with-white-papers/#comment-35576 I absolutely think you can use white papers to nurture leads but you need to consider a few things 1) what is the frequency or cadence of these communications (weekly, every 2 weeks etc) 2) do you have enough quality content to make that cadence happen (dont forget I said quality content) 3) can you vary that content with other types of content like case studies, podcasts, articles, webinars, or live events armed with those items above you could create a compelling calender of communications to a specific group of prospects then the next question quickly becomes how can you profile what is being looked at. but thats the topic of another blog post perhaps ... paul dunay www.buzzmarketingfortechnology.com I absolutely think you can use white papers to nurture leads but you need to consider a few things

1) what is the frequency or cadence of these communications (weekly, every 2 weeks etc)
2) do you have enough quality content to make that cadence happen (dont forget I said quality content)
3) can you vary that content with other types of content like case studies, podcasts, articles, webinars, or live events

armed with those items above you could create a compelling calender of communications to a specific group of prospects

then the next question quickly becomes how can you profile what is being looked at. but thats the topic of another blog post perhaps …

paul dunay
www.buzzmarketingfortechnology.com

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